GMO Internet Group
GMO Media: “Puri Novel by GMO” Conducts “Survey on Music Apps” for Teenage Girls The most used music app is “YouTube Music free plan”, points to choose “low price”, “large number of recorded songs” and “lyric display” are the majority
GMO Internet Group’s GMO Media Co., Ltd. (President: Teruyuki Mori, hereinafter referred to as GMO Media) operates a chat-type novel service “Puri Novel by GMO” (URL: https://novel.prcm.jp/) for teenagers. We conducted a “Survey on music apps” targeting 1,070 girls.
Teenage girls are sensitive to trends, and I think they have a big influence on trends. Since 90% of the users of “Puri Novel by GMO” are girls in their teens, we conducted a survey to understand the trends of “music apps”, which are becoming increasingly diversified. [Image 1
[Summary of survey results]
・The music app most used by teenage girls is “YouTube Music (free plan)” ・Most of the points for choosing a music app are “cheap price”, “many recorded songs”, and “lyric display”
・The most desired function in a music app is “Karaoke”
■ The music app most used by teenage girls is “YouTube Music (free plan)” First, we investigated the “music apps you use”. As a result, “YouTube Music (free plan)” (37.6%) was the most popular, followed by “Spotify (free plan) (31.9%)” and “LINE MUSIC (free plan) (25.1%)”. I was. In addition, a large percentage of children choose the “free plan”, and teenage girls seem to be enjoying music apps with the free plan. [Image 2
■Points for choosing a music app “Low cost”, “Large number of recorded songs” and “Lyric display” are the majority
In addition, when we surveyed “Points to choose a music app”, the majority answered “Low price/free plan (63.8%)”, “Large number of recorded songs (58.5%)”, and “Lyric display (53.9%)”. It seems that teenage girls are choosing music apps to use at these points. When asked about the “genre they listen to on music apps,” more than half of the respondents answered “anime/games (57.1%)” and “JPop (53.6%),” while “KPop (31.8%)” also accounted for over 30% of children That’s what I heard.
～More than 30% said “There are music apps that I no longer use”～ We investigated why teenage girls stop using music apps, and whether there are any music apps they no longer use. As a result, more than 30% of the children answered “Yes (35.8%)”.
As for the reason why they stopped using the music app, more than 40% of the respondents answered that they didn’t use it much (44.4%), followed by 23.8% that the free period ended, and the songs they wanted to listen to. (19.6%)” continued.
■ The most desired function in a music app is “Karaoke”
Next, we asked a teenage girl what features she wanted in a music app. As a result, “Karaoke (58.5%)” was the majority, indicating that many children want “Karaoke” in music apps. This was followed by “Purchasing goods (31.4%)” at over 30%, followed by “Posting music (29.7%)”, “Chat (29.6%)”, “Purchasing live tickets (25.9%)” and “Purchasing CDs (22.2%)”. More than 20% of the responses were gathered, and it was found that teenage girls wanted live tickets for their favorite artists, purchasing goods, community functions, etc. [Image 7
“Puri Novel by GMO” will continue to work on various surveys to understand the trends of teenage girls, who are the main users, and use them for marketing.
[Table 2: https://prtimes.jp/data/corp/136/table/3803_1_4e98eae366760fc38ecf172bb50e13e5.jpg ]
■ App version “Puri Novel by GMO”
・ Android: https://play.google.com/store/apps/details?id=media.gmo.prcmnovel&hl=ja
[Inquiries regarding services]
● GMO Media Inc. Takio
TEL: 03-5456-2626 FAX: 03-5459-6077
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