Gucci announces “GUCCI HA HA HA LIBERATED VANITY” advertising campaign

Gucci announces “GUCCI HA HA HA LIBERATED VANITY” advertising campaign
A story that unleashes playfulness, friendship, passion and vanity, a shared vision of the world of menswear as an avant-garde vehicle for reinventing the norm, and a practical and everyday “dream wardrobe” look. direction.
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Courtesy of Gucci
The advertising campaign for the Gucci HA HA HA collection is British singer-songwriter and actor Harry Styles’ unique take on a moment that makes you want to look masculine.
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Courtesy of Gucci
The Gucci HA HA HA collection began when Gucci creative director Alessandro Michele told his friend Harry Styles the idea for a “two” collection, a spontaneous and ongoing sharing between them. It is the embodiment of the creativity that I had.
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Courtesy of Gucci
This collection, which was announced in June 2022 as Gucci HA HA HA, derived from the initials H and A, is a unique journey that began with the deep friendship between Alessandro Michele and Harry Styles. It indicates the landing point.
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Courtesy of Gucci
And now, Harry Styles appears in advertising campaigns, not only the physical aspect of wearing his own collection, but also the various “meanings” inherent in the collection with a rich expressive power as various emotions.
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Courtesy of Gucci
Such meanings and emotions are also reflected in the way Harry Styles plays with everyday objects such as chairs, plants, and sofas, as well as in his hats and bags, which are handled with natural gestures rather than being emphasized. expressed. For example, the bag (Gucci Bamboo 1947) he casually picks up in an advertising campaign appears as a symbol of a masculine renewal.
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Courtesy of Gucci
Advertisement visuals and movies shot by Mark Borthwick tell the story of an avant-garde journey. Through its interpretation of Harry Styles, the collection is able to display masculine vanity without the guilt of convention-ridden hypocrisy and deceit. Camera after camera captures Harry Styles’ theatrical transformation of men’s clothing into a platform of freedom.
advertising credits
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Mark Borthwick
Make up: Ammy Drummeh
Hair: Malcolm Edwards
Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. After the brand’s 100th anniversary, under the leadership of President and CEO Marco Bizzarri and Creative Director Alessandro Michele, we have established a mission of “redefining luxury”, bringing creativity, innovation and Italian craftsmanship to the brand’s value. We will continue to move forward toward the next 100 years with this as our core.
Gucci is the flagship brand of the global luxury group Kering. Kering owns and develops renowned brands in fashion, leather goods, watches and jewellery.
For more information, please visit
Contact information
Gucci Japan Client Service 0120-99-2177
Details about this release:


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