Gurunavi Inc.
Gurunavi Shanghai and Shanghai Yunchai (Shanghai) Digital Technology Co., Ltd. form a business alliance
Online and offline support for building a food supply chain centered on Japanese food in China
Gurunavi Shanghai Co., Ltd. (Huangpu Ward, Shanghai), a subsidiary of Gurunavi, Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Akiro Sugihara; hereinafter referred to as Gurunavi), is a “digital On November 9, 2022 (Wednesday), we will form a business alliance with Shang Yun Cai (Shanghai) Digital Technology Co., Ltd. (hereinafter referred to as Shang Yin Cai), which builds and develops a one-stop agricultural products (food) trading service platform. concluded. The main initiatives in this alliance are as follows.
■ Main initiatives through business alliance
1. Planning and setting up an offline food exhibition center We have set up an offline food exhibition center (Shanghai West Suburb International Agricultural Products Trade Center) for the four major channels (wholesale, EC retail, restaurant chain, group meal chain) in the Yangtze River Delta region, where consumption power is strong, and food products from around the world to support business matching. 2. Implementation of workshops, networking events, seminars, etc. related to the Japanese food industry in China
Supporting Japanese restaurant chains (domestic companies in Japan and companies in China) to achieve rapid and effective development through management support through digitalization.
3. Joint planning and development of a dedicated platform for displaying Japanese food brands and direct sourcing services 4. Operates a direct sourcing service related to Japanese cuisine on a comprehensive platform (Shang Yun Cai)
An offline exhibition of food brands related to Japanese cuisine. In addition, we operate an online sub-platform for direct sourcing services and support matching of Japanese agricultural products with wholesale and retail channels in the Yangtze River Delta region of China.
Recently, the Food Exhibition Center (Shanghai West Suburb
International Agricultural Products Trading Center) has been completed, and exhibitions and fairs are scheduled to be held in sequence. In addition, transmission on various SNS has begun, and in the future, we plan to invite various opinion leaders and influential people in the industry to sequentially transmit videos and columns. In recent years, the popularity of Japanese food in China has grown rapidly due to its health and safety aspects, and there is room for premium prices to be realized. In particular, there is potential for further development and expansion in tier 2 to 4 cities (ranked by urban commercial attractiveness ranking), but the current ratio of Japanese restaurant chains in those cities is low, and the lack of information and knowledge is considered to be the cause. increase. Against this background, Gurunavi Shanghai’s “comprehensive platform for the Japanese food industry” and Shang Yun Cai’s “digital one-stop agricultural products (food) trading service platform” will
collaborate to create a new food supply. The chain will be built, and it will be possible to optimize costs, food quality, user
satisfaction, etc., and support the further development of Japanese cuisine-related companies.
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