Heralbonnie, Hyatt Centric Ginza Tokyo Christmas tree design produced for the first time
“Light-Hearted ART TREE” will be on display for a limited time from December 1st to December 25th.
Heralbonie Co., Ltd. (hereafter, Heralbonie) is a lifestyle hotel located on Namiki-dori, Ginza “Hyatt Centric Ginza Tokyo” (General Manager: Tokyo Uchiyama, Location: 6-6-7 Ginza, Chuo-ku, Tokyo). The Christmas tree design will be produced for the first time under the theme of “Light-Hearted ART TREE” and will be exhibited for a limited time from December 1st (Thursday) to December 25th (Sunday), 2022. Along with that, the pattern of the tree lighting ceremony will be live-streamed on the Instagram account of Hyatt Centric Ginza Tokyo, and Takuma Ito, the person in charge of this project, will talk about the process of creating the tree and the thoughts behind it. [Image 1
■ What is “Light-Hearted ART TREE”?
Heral Bonnie will produce a Christmas tree, which can be said to be a symbol of Christmas at Hyatt Centric Ginza Tokyo, as the conclusion of the long-running collaboration from May to November this year. This is the first time that Heralboni has produced a Christmas tree, and based on Shishi Okabe’s “Hoo! Hey!” The tree is based on the concept of “Light-Hearted,” which is also the brand personality of Centric. As the purpose of this collaboration, in order to express the carefree and vivid appearance intended by the concept word, we used the art of “Hoo! Hey!” The beautiful yet gentle light that shines from the inside of the tree expresses wishes for the prospects of the new year. The tree will appear in the Library Lounge from December 1st (Thursday) to 25th (Sunday). In addition, the showcase and lounge are also decorated with Heralboni art and items. We will create a space where you can enjoy the excitement of the Christmas season.
■Exhibition period and place
Period: December 1st (Thursday) – December 25th (Sunday), 2022 Location: 4th floor library lounge
■ lighting ceremony
-Instagram live distribution account-
@hyattcentricginza (https://www.instagram.com/hyattcentricginza/) Date and time: December 1, 2022 (Thursday) 17:00-17:30
17:00 Instagram live distribution and lighting ceremony start 17:00 – 17:05 Greetings by General Manager Tonori Uchiyama of Hyatt Centric Ginza Tokyo
17:05 – 17:10 Tree lighting
17:10 – 17:25 A conversation between Heralbonie Takuma Ito and General Manager Tonori Uchiyama
17:30 Insta live distribution ends
*On the day of the event, a limited number of people will be able to view the lighting ceremony directly at the hotel.
If you would like to visit, please contact email@example.com. ■ Appointed artists and work introduction
Work name: “Hoo! Hey!”
Author: Mr. Shishi Okabe
Enrollment: Kibo no Sono (Mie Prefecture)
Create a surface by painting with crayons, collect the crayon scraps made by scraping with a needle to erase the color, and create works while playing with it like clay. Recently, there is a wide range of production methods, such as adding poster colors to crayons and scraping the colored surface with a needle on a board or canvas. To tell the truth, the mass of the shavings (which he calls Koroichi) is his true work, and the resulting painting is just the shavings left behind, and he has no interest in it.
■ About Hyatt Centric Ginza Tokyo
“Hyatt Centric Ginza Tokyo” is located on Namiki-dori, one of the representative streets of Ginza, Tokyo, where you can enjoy the city of Ginza in all directions. The world’s leading luxury brands, gourmet restaurants, and many long-established stores are gathered here. Ginza has always flexibly embraced new cultures while valuing tradition. The 164 guest rooms, which incorporate such “Ginza-ness” into unique colors and designs, are an open space that combines functionality and comfort. All-day dining NAMIKI667 on the 3rd floor offers a new dining experience in Ginza with a novel interior and new menu. In addition, in the bar area, the ever-changing city of Ginza will be colored with various cocktails and a special bar menu. Spend your time as you please on the terrace overlooking the tree-lined street. Ginza, where old and new cultures intersect, serves as a base for new journeys, and is for active travelers who have excellent travel antennas, always pursue new discoveries while traveling, and enjoy sharing them with their friends. Supports no exploration.
Hotel name: Hyatt Centric Ginza Tokyo | Hyatt Centric Ginza Tokyo General Manager: Tonori Uchiyama
Opening date: January 22, 2018 (Monday)
Interior design: Yohei Akao, representative of Strickland Co., Ltd. Location: 6-6-7 Ginza, Chuo-ku, Tokyo
TEL : Representative 03-6837-1234 Accommodation reservation 03-6837-1313 Official website: http://hyattcentricginza.jp
[Overview of Heralbony Co., Ltd.]
Heralbony is a welfare experimental unit whose mission is to “let it shine.” Licensing business centered on copyright management of more than 2,000 high-resolution art data by signing contracts with welfare facilities and writers mainly for intellectual disabilities throughout Japan, and turning works into products such as fashion and interior. We are developing a variety of businesses with a view to expanding the welfare field, such as the operation of the art lifestyle brand “HERALBONY” that incorporates art, and the “All Japan Temporary Enclosure Art Museum” that diverts works to temporary enclosures at construction sites. Through these social implementations, we aim to change the image of “disability” and create a new culture based on welfare. The company name, “Heraruboni”, is a mysterious word that Shota Matsuda, the older brother of both representatives with intellectual disabilities, wrote in a free notebook when he was seven years old. It contains the meaning of “I want to create new value in the world that seems to be meaningless at first glance.”
Company name: HERALBONY Co., Ltd.
Location: 2-38 Kaiunbashidori, Morioka City, Iwate Prefecture Representatives: President Takaya Matsuda, Executive Vice President Fumito Matsuda
Details about this release: