High-end white asparagus “Shiroikajitsu Taiju”, priced at 12,000 yen per stick, will be released on January 1st.

Baba Engei Co., Ltd.
High-end white asparagus “Shiroikajitsu Taiju”, priced at 12,000 yen per stick, will be released on January 1st.
1 miracle in 10,000

Baba Engei Co., Ltd. (Headquarters: Ninohe City, Iwate Prefecture, Representative Director: Jun Baba) will release a super-luxury white asparagus “White Fruit Taiki” for 12,000 yen per stick on Saturday, January 1, 2023.
Dear members of the press,
《November 11, 2022》
《Baba Engei Co., Ltd.》
1 miracle in 10,000
12,000 yen high-class white asparagus “white fruit”
The highest rank “Taiki” will be released on January 1st.
~Miracle white asparagus produced by a young man who loves the countryside~ Baba Engei Co., Ltd. (Headquarters: Ninohe City, Iwate Prefecture, Representative Director: Jun Baba) will release a super-luxury white asparagus “White Fruit Taiki” for 12,000 yen per stick on Saturday, January 1, 2023.
[URL] https://sannimon.com/whiteasparagushunterap
[Image 1

What is “White Fruit Taiki -taiju-“?
White asparagus, which is harvested in the snowy season, which is rare in the world, is produced by Sanniemon in Joboji-cho, Ninohe City, Iwate Prefecture.
The taste is just like the name of “white fruit”, it is sweet, fresh and fruity white asparagus. Among them, only 1 out of 10,000 can be harvested is extra-thick white asparagus called taiju, weighing more than 80g each.
The reason why white fruit is said to be phantom is because of the difficulty of its production. Asparagus can usually be harvested for about 10 years once planted in soil.
However, white berries can only be harvested for 60 days in the first winter. In other words, you can only harvest about 1/10 of the normal asparagus.
Moreover, the cultivation method is quite unique.
Asparagus is grown in a field outside from spring to autumn using a method called ‘hidden cultivation’.
Asparagus is grown in every country, but no other country does it this way. [Image 2

Three characteristics of white fruit
1. Sweetness like corn
No extra seasoning is required. Surprisingly sweet with less bitterness peculiar to white asparagus. Grilling makes it even sweeter. No extra seasoning is required.
2. Soft enough to be eaten raw
The skin is so soft that it can be eaten in salads, and the beauty of its appearance, which can be called beautiful skin, captivates chefs and people who eat it.
3. Freshness overflowing in the mouth
It is so fresh that the juice drips from the cut end. The juice that fills your mouth makes you feel very luxurious. It is a taste that can be achieved because it is delivered directly from the production area. A white fruit born from a strong desire to revitalize the region White fruit was born in 2017. Joboji Town, Ninohe City, Iwate Prefecture, is extremely cold, making it a harsh environment for growing winter crops, and farmers had no winter work. Many young people in the region have left the region in search of stable employment, and the birth rate has fallen to one-fifth in the last 30 years, and the population is declining at a pace of 100 people every year.
Atsushi Baba (currently President of Co., Ltd.) felt that there was a need for an attractive workplace where he could work in the community all year round and where he could not help but feel the excitement of going to work on Mondays. I searched for crops that could be produced in winter, and encountered asparagus cultivated using a very special technique called subterranean cultivation, and succeeded in producing asparagus in winter. By utilizing the equipment that can control the light that was originally used to produce chrysanthemums for cut flowers, we succeeded in producing white asparagus from December to February, when there is no white asparagus in the northern hemisphere. Continuing steady sales activities, it is now sold in high-end restaurants and department stores nationwide.
White asparagus is a vegetable that originated in Europe. In Europe, white asparagus is consumed more than green asparagus. is carrying his feet.
The white fruit is white asparagus, which can be harvested during the snowy season, which is quite rare in the world.
And compared to other white asparagus, it has distinctly different characteristics.
Taking advantage of this feature, Baba would like to hold the only white asparagus festival in the world that is held in the snow. Our vision is to create new agricultural value and revitalize the region by attracting many people from all over the world to this white asparagus.
The white fruit was born from Baba’s strong desire to revitalize the region. Click here for the story that produced the white fruit
https://sannimon.com/archives/column/5007
[Sales overview]
Product name: Winter harvested white asparagus “white fruit” Ultra Excellent rank “Taiki”
Release date: Saturday, January 1, 2022
Sales location: Sanemon online shop
https://shop.sannimon.com
Sales price: 4 bottles per box 48,000 yen (tax included)
About Baba Engei Co., Ltd.
[Image 3

We want to create a future filled with ingredients grown with the people who eat them in mind.
Sanemon has been farming for over 200 years in Joboji Town, Ninohe City, Iwate Prefecture.
Atsushi Baba, who is the representative, is the ninth generation. Inheriting the idea of ​​”passing more abundant food to the future” that has been passed down from generation to generation, in order to deliver food that is intended by the person who eats it, he is particular about people’s health and taste from soil preparation, and is engaged in agricultural production.
We started producing white asparagus in 2014. In order to protect employment in winter and create a workplace where people can work with peace of mind, we started with a trial cultivation of only 2 tsubo. Knowing that there is a demand for white asparagus in Italian and French restaurants, there are almost no producers who supply white asparagus especially in winter. Start selling to others.
Although it was started by a single company, it is now becoming a specialty product recognized by the city.
With the vision of holding the Iwate White Asparagus Festival in February 2029 and attracting 100,000 people from all over the world, they are taking on the challenge every day to give vitality to this region, where population decline is accelerating.
Click here for the story that produced the white fruit
https://sannimon.com/archives/column/5007
【Company Profile】
Company name: Baba Engei Co., Ltd.
Address: 49-6 Monzenmukae, Joboji-cho, Ninohe City, Iwate Prefecture, 028-6864 Representative: Atsushi Baba
Established: April 17, 2018
URL: https://sannimon.com
Business description:
Production, processing and sales of white asparagus
Other agricultural product production and sales
[Inquiries from customers]
《Contact name》
TEL: 0195-43-3851 (9:00-17:00)
e-mail: info@sannimon.com
[Contact for press inquiries regarding this release]
Baba Engei Co., Ltd.
Public Relations Manager: Name of person in charge TEL: 0195-43-3851 / 090-7934-8322
e-mail: info@sannimon.com

Details about this release:
https://prtimes.jp/main/html/rd/p/000000008.000071689.html


rehow

Leave a Reply

Your email address will not be published.

%d bloggers like this: