HIKKY Co., Ltd. Rohto Pharmaceutical will exhibit at the virtual market for the second time!

HIKKY Co., Ltd.
Rohto Pharmaceutical will exhibit at the virtual market for the second time! Mini-games using 3D models that were popular last time are back!
HIKKY Co., Ltd. (Representative Director: Yasushi Funakoshi, Head Office: Shibuya-ku, Tokyo, hereinafter referred to as HIKKY) will hold the world’s largest* VR event on the Metaverse from December 3 (Sat) to 18 (Sun), 2022. Virtual Market 2022 Winter” will be held. Rohto Pharmaceutical Co., Ltd. has decided to exhibit at this event for the second time.
*The virtual market has been certified by Guinness World Records (TM) as “the largest number of booths at a virtual reality market event”. [Image 1

・Let’s save the snowman with a ”Dejiai gun” that imitates the Dejiai container.
The Rohto Pharmaceutical booth, which will be the second virtual market exhibition, will have blue light damage, etc. We will develop a booth displaying a 3D model of the eye drops “Rohto Dejiai” that is effective for eye fatigue and inflammation caused by eye strain. Rohto Pharmaceutical’s official VTuber “Kokoro-chan Neba” welcomed us at the booth, and the 3D model of the oversized eye drop, which was popular last time, will appear as a “Dejieye gun”* this time, and will be picked up by visitors. You can play with it.
When you shoot a desi-eye gun at a cursed snowman that emits blue light, the blue light fades and transforms into a cute snowman! Enjoy fantastic mini-games unique to the world of the Metaverse.
During the virtual market period, we will also carry out a campaign linked to Twitter and a gift campaign for 3D models and real products, so please join us.
*The “Dejiai gun” is a virtual gun modeled after a Rohto Digiai container. When actually using Roto Dejiai (second-class OTC drug), please use it in the appropriate dosage and administration.
[Image 2

[About the virtual market (commonly known as Vket)]
[Image 3

The world’s largest VR event where you can buy and sell 3D items such as avatars and real products (clothes, PCs, food, etc.) at venues on the Metaverse. It is a pioneering event of Metaverse, which has been held since 2018 and boasts more than 1 million visitors from all over the world, including Japan, and has been certified* by Guinness World Records (TM). In addition to buying and selling products, we also provide “experiences” unique to virtual spaces, such as riding vehicles, watching movies, and participating in live music in the venue. In addition, voice communication is possible between visitors, and you can enjoy the presence as if you were walking around the city together in the real world.
The virtual market began with the purpose of selling 3D data products between individuals, but in recent years, major companies that want to enter the Metaverse business have expanded the sale of real products, creating new possibilities for VR commerce.
*As the largest number of booths at a virtual reality market event [Overview of Virtual Market 2022 Winter]
Name: Virtual Market 2022 Winter
Organizer: VR corporation HIKKY
Date: December 3rd (Sat) to 18th (Sun), 2022 (16 days in total) Theme: NEXT Journey
Corporate exhibition venues: Parareal Paris / Parareal Nagoya / Parareal Sapporo Official website: https://winter2022.vket.com/
Official SNS: Twitter → https://twitter.com/Virtual_Market_
Instagram → https://www.instagram.com/vket_official/
How to visit: You can visit the special world in VRChat from a VR device or gaming PC.
I mean.
[Image 4

In some cases, we will also prepare a browser venue where you can enter just by clicking a URL from a smartphone, etc.
https://winter2022.vketcloud.com/ (The page on the left will be open from 12/3) [Image 5

Also, some venues can be entered from Meta Quest alone.
[Image 6

[About Rohto Pharmaceutical Co., Ltd.]
Rohto Pharmaceutical Co., Ltd. has set up a comprehensive group management vision for 2030, “Connect for Well-being,” and is developing its business with various approaches centered on health so that each person can live a healthy life both physically and mentally. As a leading company in eye care, including eye drops, we have made various proposals to protect the eyes of people of all ages. In recent years, the spread of smartphones and increased contact with digital devices have made the environment surrounding our eyes tougher. We will continue to promote proposals to protect the health of our customers’ eyes in order to protect their eyes throughout their lives and maintain a healthy condition.
Company name: Rohto Pharmaceutical Co., Ltd.
Representative: Masashi Sugimoto, President and Representative Director Location: 1-8-1 Tatsumi Nishi, Ikuno Ward, Osaka City, Osaka Prefecture Established: September 1949
URL: https://www.rohto.co.jp/
[About HIKKY Co., Ltd.]
-Creating a world where the value of creativity is widely recognized- HIKKY Co., Ltd. is a VR corporation that realizes an open metaverse that anyone can freely create and access. With notable creators who lead the industry as members, we provide highly unique Metaverse solutions such as “Vket Cloud”, plan and operate Metaverse events, and provide consulting services that support business entry into the VR/AR field. will do. We aim to develop the living, economic, and cultural spheres of the virtual world and create a society where all creative people can live more freely and abundantly.
The world’s largest VR event “Virtual Market” hosted by HIKKY will acquire Guinness World Records (TM) in 2021. In addition, it won the highest award in the marketing category of the international VR award ceremony “VR AWARDS” and the highest award in Japan’s “XR CREATIVE AWARD 2020”.
Representative Director and CEO: Yasushi Funakoshi
Headquarters: 4F, ​​Mitomi Building, 1-20-22 Ebisu, Shibuya-ku, Tokyo 150-0013 Established: May 1, 2018
URL: https://www.hikky.co.jp/
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[Table 2: https://prtimes.jp/data/corp/34617/table/229_1_422eab5c94100d570a3566529b5ee7ed.jpg ]

Details about this release:


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