Cross Media Group Co., Ltd.
Hiroshi Tanaka, Professor Emeritus, Chuo University Business School! “Story based management strategies for growing companies” held! December 15th (Thursday) 18:30-Online delivery
The key to breaking through the growth limit was in the story!
Cross Media Marketing Co., Ltd. will be online on December 15, 2022 (Thursday), and the key to breaking through the growth limit is in the story! We will hold a seminar on “Story-Based Management Strategy for Growing Companies”. A talk session by Hiroshi Tanaka, professor emeritus at Chuo University Business School and one of the leading figures in marketing and branding, and Noriyuki Nishimura, former director of Theft Institute Inc., who has practiced management using stories We will welcome you and have a dialogue with Mr. Tanaka. The role of moderator will be Tetsuya Minobe, our representative director who has accompanied the growth of numerous venture companies. Through this seminar, we will unravel the story management strategy for corporate growth.
[Event application page] https://book.cm-marketing.jp/blog/seminars/221215/ [Image 1
About this seminar
For the growth of a company, it is very important to send out a “one message” that people want to believe together with an “original story”. By conveying the message along with the story along with the strategy, it becomes possible to develop marketing activities and recruitment activities to increase new customers and associates. Many of the companies whose founders start small and grow to become big and successful actually do that. Hiroshi Tanaka, emeritus professor at Chuo University Business School and a leading expert in marketing and branding, discusses with Noriyuki Nishimura, former director of Theft Institute Co., Ltd., to unravel what is important in strategic story management. .
I recommend this hotel:
・Managers who want to grow their business
・Executives and managers given the mission of corporate growth ・People in the human resources department who are planning to hire people who fit the culture
・People in charge of publicity and branding
Overview of the event
Event name: The key to breaking through the growth limit was in the story! “Story based management strategy for growing companies” Date and time: December 15, 2022 (Thursday) 18: 30-19: 30
Holding format: Online seminar (Zoom distribution)
Participation fee: Free
Capacity: 100 people
Organizer: Cross Media Marketing Co., Ltd.
18:35-18:55 Talk session Professor Tanaka “Story branding that verbalizes the thoughts of managers”
18:55-19:25 Dialogue session Prof. Tanaka x Mr. Nishimura, former director of Theft Institute Inc.
19:25-19:30 Closing: Mr. Minobe, Representative Director of Cross Media Marketing Co., Ltd.
19:30-Free time for questions (applicants only)
[How to apply]
Please fill in the necessary information from the event details page (https://book.cm-marketing.jp/blog/seminars/221215/) and apply. (We will send the Zoom URL to those who have registered by email separately.)
We will send the URL for participation at a later date to the email address you registered at the time of application.
Mr. Hiroshi Tanaka
Professor Emeritus, Chuo University Business School
Professor Emeritus, Chuo University Business School. Kyoto University Ph.D. (Economics). He has served as president of the Japan Marketing Association and the Japan Consumer Behavior Research Association. After 21 years of practical experience at Dentsu Inc., he served as a professor at the Faculty of Business Administration, Hosei University, a visiting researcher at Columbia University, and a professor at Chuo University Graduate School of Business before taking up his current position. Former outside director of Sold Out Co., Ltd. Author of many books including “Brand Strategy Theory”, “Contemporary Advertising Complete Book”, “Brand Strategy Casebook 2.0”, and “Contemporary Advertising Theory [3rd Edition]”. Received the Japan Marketing Association Marketing Book Award/Second Grand Award/Best Paper Award, the Japan Advertising Association Award (4 times), the Tokyo Advertising Association Shinobu Shirakawa Award, and the Chuo University Academic Research Encouragement Award. Strategic advisor, training, lectures, etc. at many global companies such as General Electric Company (GE), Microsoft, Hoshino Resorts Co., Ltd., and Shiseido Co., Ltd.
Mr. Noriyuki Nishimura
Former Director, Theft Institute Co., Ltd.
Joined Recruit Holdings Co., Ltd. After launching new business departments and new business projects, he has been active as a director of Media Factory Co., Ltd. (a Recruit subsidiary), managing director of Careerrise Co., Ltd., and director of Theft Institute Co., Ltd. At Theft Laboratory Co., Ltd., he is in charge of marketing air-conditioned clothes. Cocohatsu Co., Ltd. established in April 2017. Currently supports Theft Research Institute as a marketing advisor. In addition to being an organizational change and business development consultant, he is also working on career development through Nanasan as his life work, with the slogan “The strongest 50s”. [Moderator]
Crossmedia・Marketing Co., Ltd. Representative Director
Joined Dentsu Inc. in 1993. Since 2000, he has served as Managing Director of CyberAgent, Inc., Director of Take and Give Needs, Inc., Executive Officer of Tabio Inc., Executive Officer of Stripe International Inc., Executive Officer of Vector Inc., Director and CMO of Sold Out Inc., etc. At Take and Give Needs, he led the rapid growth period from 5.3 billion yen to 46.4 billion yen in sales as director and general manager of the sales department. Tabio accelerates store openings and strengthens its customer base by rebranding its sock shop. Accompanied the growth of the company by making a single line of management, business and branding, such as executing corporate branding for Sold Out, executing corporate branding for Digital Holdings, and formulating missions for PR TIMES.
Cross Media Marketing Co., Ltd.
About Cross Media Marketing Co., Ltd.
Company name: Cross Media Marketing Co., Ltd.
Head office location: Toei Jingu Gaien Building, 4-20-3 Sendagaya, Shibuya-ku, Tokyo
Representative Director: Tetsuya Minobe
Business: Comprehensive marketing support business
Established: February 2008
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