HITOWA Holdings Co., Ltd.
The “Kids Cleaning Challenge” held by a nursery school and “Cleaning Honpo” promotes interaction with multiple generations open to the community. Self-reliance and sociability nurtured by cleaning experience
Practicing “connection childcare” with adults and the community, efforts to connect children to “now and future”
HITOWA Kids Life Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director: Naokazu Takaishi), a HITOWA group that provides comprehensive life support services, develops child-rearing support business through the operation of nursery schools such as “Taiyo no Ko” and “Warabe Uta”. , hereinafter referred to as HITOWA Kids Life) is conducting the “Kids Cleaning Challenge” in
collaboration with the house cleaning chain “Osoji Honpo”, which has 1,754 stores (* 1) in the HITOWA Group. This initiative began with the aim of raising children with an “independence” to keep their living environment clean on their own and a “sociality” that allows them to cooperate with their peers (family) to achieve their goals. These activities provide an opportunity to connect with the local community where the nursery is located while interacting with other generations with the staff of “Closing Honpo”.
(*1) As of the end of September 2022, according to research by HITOWA Life Partner Co., Ltd.
“Kids Cleaning Challenge” was born from the cooperation of the HITOWA Group, which supports families and lives. Carefully nurture awareness through the experience of keeping your living space clean
At the “Taiyo no Ko” and “Warabe Uta” nursery schools operated by HITOWA Kids Life, the philosophy is “connection childcare” that creates connections through “moving experiences” and “rich dialogue”. Through various initiatives, we practice daily “connected childcare” in which children, parents, local communities, and nursery teachers help each other. One of the attractions is the authentic experience of the program supervised by the technical instructor of “Osouji Honpo”. In Japan, we have long valued the benefits of organizing and tidying up our surroundings and cleaning the places we use every day. At our company, the “Kids Cleaning Challenge” encourages self-reliance to keep the place where you live clean on your own, and by cooperating with your friends by cleaning independently, discovering, devising, and achieving repeatedly, problem-solving skills and social skills. Take it as an opportunity to grow. Each nursery school we operate is making effective use of this service, with the expectation that we will turn our attention from familiar “cleaning” to social “cleaning” and expand the world while connecting with the community.
In recent years, while values and lifestyles have diversified due to the impact of changes in social structure, the environment surrounding the upbringing of children has changed, such as nuclear families and the decline of local communities. From this point of view, the “Kids Cleaning Challenge” will help kindergarten children interact with adults other than their families and childcare workers, and deepen their ties with the local community. ” has evolved into a perfect opportunity for practice.
■”Have fun and clean” is our motto. Kindergarteners love cleaning! Before starting cleaning, we will use an original picture-story show to explain the types of garbage, sorting, tools to use, etc. When the “Kids Cleaning Challenge” was first conceived, the creators were worried about how to get the children to enjoy cleaning, but in reality, the children saw cleaning as “helping people”. , was happily working on it. Through this initiative, children will become aware of dirt and garbage, and will develop an awareness of voluntarily cleaning their surroundings not only at kindergartens but also at home. As a result, they learn that their families and teachers are happy with their work, and they take the initiative in helping other people, leading to transformation.
By cherishing the original experience of “cleaning is fun” and “beautiful is pleasant” and connecting it to everyday childcare, it is important that each child gains self-awareness.
Enjoy learning using an original picture-story show before starting cleaning [Image 3
Staff handing over tongs for picking up trash in the park at the cleaning site and explaining
■The world seen from a child’s perspective. Adults are also aware. [Image 4
Kindergarten children who find garbage from sight that adults tend to miss [Image 5
A kindergartener who was confused about the distinction between combustible and non-combustible waste, and asked the staff at Osoji Honpo
After finishing the “Kids Cleaning Challenge” at “Taiyo no Ko Tsutsujigaoka Nursery School”, the staff of “Cleaning Honpo” who was in charge said, “Children can assert their own opinions and greet well”, “Adults Children notice garbage that they cannot notice. We also discover things by having different perspectives and
perspectives.” Furthermore, a staff member with extensive
child-rearing experience commented, “Don’t think too hard about cleaning, the environment, and cleanliness. Good. The experience will remain in the corner of my head,” he said, expressing his thoughts on this initiative.
Principal Aoyama and the staff of “Osoji Honpo” who were in charge of this challenge
The thoughts of those involved in the “Kids Cleaning Challenge”. Cleaning is an activity to create the future
■ Sayako Aoyama (Taiyo no Ko Tsutsujigaoka Nursery School Principal) I think events like this are very important as a way to create opportunities. Like food, cleaning is one of the activities of life, and even if you don’t understand the difficult things yet, you have to cherish it. Keeping your surroundings clean leads to facing yourself, and has been cherished as a Japanese culture and virtue. The time spent in nursery school is also an important time to nurture the foundation for personality formation. On a daily basis, I always try to be especially careful about communicating things that are the foundation of my life, such as food, cleaning, and greetings. ■ Makoto Ozaki (Director, Life Style Research Institute, HITOWA Life Partner Co., Ltd.)
Cleaning cleans yourself inside and out. It also makes you feel good and influences the external environment. In this initiative, the children are able to work without resistance by including elements of play. Maintaining the environment in which we live leads to an independent spirit that allows us to manage the environment ourselves. Working together with friends to keep things clean should foster social skills. In addition, the staff feel that the experience of cleaning together with children will motivate them to work, and we value it as an activity that will lead to the creation of a bright future for the house cleaning industry.
This time’s ′′ kids cleaning challenge ′′ was held at the park where I usually play. We will also cherish it as an opportunity to deepen our relationship with the community that operates the nursery school and the local community. We will continue to support the healthy growth of children through the practice of “connection childcare”.
■ Company information
HITOWA Kids Life Co., Ltd.
Location: Shinagawa Intercity Building C, 2-15-3 Konan, Minato-ku, Tokyo 108-6215
Established: February 1997
Capital: 100 million yen
Business: Child-rearing support services, development, operation, and consulting of child-rearing support facilities
Representative: Naokazu Takaishi, Representative Director
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