Hollywood cosmetics launched a new department “SBM Lab”. Launched Wellbeing Station, which contributes to the health and beauty of customers with a unique method that makes the skin, body, and mind healthy as a trinity.

Hollywood Co., Ltd.
Hollywood cosmetics launched a new department “SBM Lab”. Launched Wellbeing Station, which contributes to the health and beauty of customers with a unique method that makes the skin, body, and mind healthy as a trinity.
Spreading the Hollywood “SBM beauty method (R)” with a history of 60 years, communicating with customers to explore true beauty

Hollywood Co., Ltd. (Headquarters: Roppongi, Minato-ku, Tokyo) will establish a new department “SBM Lab” on Friday, November 18, 2022. [Image 1
What is SBM beauty method?
Focusing on the fact that “Skin”, “Body”, and “Mind” are closely related, the idea of ​​​​leading to true beauty by arranging all conditions in total was born. This is the “SBM beauty method”, which is also the basic attitude that goes through the manufacturing of cosmetics products. No matter how much you take care of your skin, you cannot become truly beautiful if you have accumulated dirt, dead skin cells, waste products in your body, and stress in your mind. Getting rid of them is the basis of the “SBM beauty method”.
■ History of SBM
The “SBM beauty method” that Hollywood has cherished has a history of 60 years. Founder Mei Ushiyama felt that “beautiful women have something in common beyond just their looks” while meeting countless actresses and models.
In particular, when Mei Ushiyama met Hollywood actress Doris Day during his tour of the United States, she was convinced by the radiant smile that she showed for the first time that “the beauty of the heart exceeds the appearance.” Mei Ushiyama, 60 years old, says that three important elements for beauty are not only taking care of your skin, but also taking care of your physical condition and paying attention to what you eat. What I noticed before is the beginning of “SBM beauty method”.

Close connection between S (skin), B (body), and M (mind)
Skin: Keep your skin clean
If you want to make your skin beautiful, review “removal care” such as cleansing and face washing. It is important to take care of your skin regularly every day, starting with washing your face. While observing the skin of many women, Mei Ushiyama realized that “to keep the skin beautiful, it is more important to carefully remove unnecessary things than to give it.”
Body: Beautiful from the inside out
Beauty and health are inextricably linked. In order to keep the skin lustrous and youthful, it is not enough just to work hard on skincare. Keeping in mind a balanced diet and regular life, getting enough sleep, and regulating the intestinal environment are the basics of beauty and health. Actively adopting natural foods that please the body and properly excreting will raise the level of beauty.
Mind: The heart is always bright
A true beauty is a person who is beautiful in her heart. No matter what environment you are in, you have a grateful heart of “thank you” and a positive feeling of “let’s do our best” will be expressed in the person’s face, gestures, and words. How to hold your heart is the secret of beauty. Eliminate stress with mental comfort, beauty, the joy of knowing, and the joy of applying makeup, and always live with a bright and rich heart.
■ What is SBM Lab?
Concept: “Well-being station where you can meet your new self” The skin, body, and mind are closely connected and are the three essential elements for beauty. At Hollywood, we have established the SBM Lab as a new department with the desire to make more people aware of the SBM beauty method and contribute to beauty and health. We believe that well-being is a state in which the body and mind are healthy, beautiful, and spiritually fulfilled, and you can enjoy your own life in a rich and fulfilling way. Living your own life full of beauty and health is not a goal, but a long journey. Through the well-being station called SBM Lab, we plan to communicate various contents, events, etc. to help customers find their own way of life filled with beauty and health.
■ Activities of SBM Lab
The mission of SBM Lab is to create opportunities for many customers to feel familiar with the SBM beauty method, and to increase the number of women who can feel “beautiful, healthy and happy.” Based on the idea of ​​​​valuing all of “skin”, “body” and “mind”, the SBM laboratory on beauty and health provides hints for women to create a more beautiful, healthy, and happy life on their own. We will disseminate information such as content centered on , hold online and face-to-face seminars and workshops, and gently help those who want to become beautiful.
―Approach to beauty and health considered by SBM Lab―
Know Yourself: Knowing Yourself is the First Step to Better Wellbeing Care Yourself: Enjoy the journey of self-fulfillment through self-care to realize who you want to be
Be Yourself: Discover Your New Self and Get Closer to Your Best Version ■From the Director of SBM Lab
I have worked for many years at a global company and have come into contact with many women who are balancing work and family. . Since then, Mei Ushiyama has had the ability to see the essence of things, and has a high sensitivity and understanding of beauty. I believe that the SBM beauty method advocated by Mei Ushiyama is the “golden rule” of beauty and health that is applicable to any age, any country, or any ethnicity. The SBM beauty method created by Hollywood is directly linked to well-being beyond beauty and health. From now on, we will spread the SBM beauty method from various angles, including the activities of SBM Lab, and support everyone’s well-being.
[Image 2
profile:
Director of SBM Lab
Qun Li Director, Hollywood Co., Ltd.
Graduated from Keio University Faculty of Economics. Joined Mitsubishi Corporation as a general employee.
After earning a master’s degree in international relations from Johns Hopkins University in the United States, worked for Goldman Sachs for eight years.
After that, he spent two and a half years stationed in Singapore with his family at Nomura Holdings. After raising three children and building a career in the financial industry for over 15 years, he became a director of Hollywood Co., Ltd. in August 2020. Director of General Incorporated Association Bank Force Miles. I am from China. * “SBM beauty method” is a registered trademark of Hollywood Co., Ltd.

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