IDEATECH Co., Ltd.
Excitement at the venue with “points of video production” that sticks to discerning viewers – Unraveling the problems of “non-sticky” corporate videos in the heyday of YouTube “Thorough explanation of points of memorable and sympathetic videos / video production” After-the-fact report
Hosted by IDEATECH Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tomoo Ishikawa) held on October 26, 2022 (Wednesday), “A thorough explanation of the points of memorable and sympathetic video / video production. The online seminar titled “” attracted many viewers’ attention to the perspective of professional video producers, and it was a valuable time that could be used for in-house video marketing.
This release describes part of the seminar. If you would like to read the full report, please download it from the URL below.
In recent years, video-based marketing is often used in BtoC/BtoB and recruitment scenes, and the democratization of video is progressing. However, is it a video that the target audience (viewers) want to see through marketing? Is it configured the way you want it to look? From that point of view, the current situation is that each company is looking for it.
Therefore, in this seminar, the importance of video production, including branding, will be thrown from the television perspective (editorial perspective), and based on the trend that viewers are becoming more discerning, the TV perspective will also be applied to corporate videos and marketing. I told you that it was important. -Speakers-
Ms. Chikako Morimoto, CEO of morich Co., Ltd.
Ortus Japan Co., Ltd. Planning Realization Department Production and Sales Team Team Leader and New Planning Producer Sachie Sawada IDEATECH Co., Ltd. CEO Tomoo Ishikawa
■ First half: What kind of videos do TV video production groups see and sympathize with?
We asked Mr. Sawada, a producer of Ortus Japan Co., Ltd., to talk about the key points of video and video production that evoke empathy from the perspective of TV program planners and producers.
-Mr. Sawada, Producer of Ortus Japan Co., Ltd.-
Question: Now that YouTube is at its peak, many corporate videos are appearing. On the other hand, I also feel that corporate videos tend to emphasize the point of view of the company, and that it may not be a very engaging video. From the perspective of mass media video production like television, how do you create a structure and create a video that evokes empathy? Do you have any tips or points?
In the case of television, it varies depending on the program, but when the production company thinks of a plan, they research “what the viewers are looking for right now” and then make a plan and make a proposal to the station. In other words, the production side always proceeds from the viewpoint of “what kind of information the viewer wants”. On the other hand, when I see a work produced by a general company, I end up pushing my own company too much, and as a result, it sounds like the company is just bragging. There are many things. From the planning stage, I believe that it is effective to focus on what kind of information viewers want and for what purpose they are watching, and then proceed with planning and production.
For example, there is a scene in which a manager is interviewed while traveling by car. By filming the interview in the car, it is possible to express various meanings, such as implicitly conveying that “I am talking about a story that can only be heard here,” or foreshadowing the scenes before and after. It is a very necessary scene to do, and each scene has its own meaning. In this way, even for a single situation, the quality of the video will change greatly depending on whether or not the video is filmed with meaning and reason, rather than just taking a video that looks like it.
Now that even non-professional people can easily create videos thanks to the evolution of software, viewers are also discerning. The current situation is that if the producer side cuts corners, it will be immediately transmitted to the viewer. It is important to keep in mind the two pillars of “what the audience wants” and “what the company wants to convey”, and to consider the methodology of how to convey them.
Utilizing my experience from a business company background, I am currently providing PR support. You can What is required at the TV production site is not only “shooting quality”. Since it uses public radio waves, it can be said that there is a demand for reality and documentary power that can be conveyed to viewers, empathized, and stuck, rather than a one-sided communication method like commercials. [Image 5
-Ideatech Co., Ltd. CEO Tomoo Ishikawa, speaking at the podium- Second half: The effects of television as seen from the perspective of the documentary performers
We asked Mr. Morimoto, who has appeared on NHK’s “Professional ~Shigoto no Ryugi~” and TV Tokyo’s “Gaia no Yoake” and received a lot of feedback, what he thinks about being an interviewee.
-Mr. Chikako Morimoto, CEO of morich Co., Ltd.-
Question: Was there anything you were conscious of before appearing on the television interview?
It all boils down to ‘what the audience expects’. I wanted the viewers to watch the program and not just think that it was good, but to connect it to action, so I was conscious of what purpose and what kind of feeling they wanted to see the video. I came to shoot.
Mr. Sawada and Ishikawa
I don’t think anyone has that kind of attitude.
When I am interviewed, not only on TV, I always make sure that the viewers and readers can be seen properly by the eyes of the
interviewer first, and when I see the production, I would like to ask the viewers how they would like to feel and what kind of actions they would like them to take. When I was approached about the NHK Professional Work Style, I had many meetings with the director before starting filming, such as whether the story would be better than my own. Perhaps because I have such a mindset, I am often told that it is easy to shoot. I think that there is a strong desire not to waste the precious time of the viewers and the film crew.
It may be that because you are so busy every day, you consider shooting as part of your work and are strongly conscious of
efficiency. In the world of video production, it’s not uncommon for performers to rush forward without being able to see their
There is. I’m also trying to figure out how to stop it.
Some of them are included in this release. The full text of the first half and second half can be viewed by downloading the report. The full text of the seminar report is now available! ! Download from below Report download URL｜https://research-pr.jp/dl-030/?utm_source=pr_221126 [Image 7
Date: October 26, 2022 (Wednesday) 13:00-14:00
Venue: Online (Zoom)
Company name: IDEATECH Co., Ltd.
Representative: Tomoo Ishikawa, Representative Director
Location: Maison Aoyama 1001, 2-7-26 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Date of establishment: February 2010
Business: PR consulting service, research PR “Resapie (R) ︎” business, Report PR “Repoppy (R)︎” project
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