IDEATECH Co., Ltd. Investigation of the causes of lead acquisition failure Asking the marketer of a BtoB company whose lead acquisition KPI was not achieved in the first half of 2022, what was the reason why the lead acquisition target was not ac

IDEATECH Co., Ltd.
[Investigating the factors of lead acquisition failure] Asking the marketing staff of a BtoB company whose lead acquisition KPI was not achieved in the first half of 2022, what was the reason why the lead acquisition target was not achieved?
-The major factor is “internal factors” at 59.2%, and more than 30% said “new channels and new measures have not been launched”-
IDEATECH Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tomoo Ishikawa), which operates the fastest domestic research PR “Resapie (R) ️” (https://research-pr.jp/material), We are pleased to inform you that we have conducted a fact-finding survey on “acquisition of leads in the first half of 2022” targeting 103 marketing personnel of BtoB companies who did not achieve the goal of .
▼ Download the survey result materials for this distribution: https://research-pr.jp/dl-029/?utm_source=pr_221118_2
Survey summary
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Survey outline
Survey overview: Fact-finding survey on “acquisition of leads in the first half of 2022”
Survey method: Internet survey planned by IDEATECH’s research PR “Resapie (R) ︎” Survey period: October 27, 2022 to October 28, 2022
Valid responses: 103 marketers from BtoB companies who did not achieve their targets in the first half of the year
*Composition ratios are rounded off to the second decimal place, so the total does not necessarily add up to 100.
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Click here for the full survey results:
https://research-pr.jp/dl-029/?utm_source=pr_221118_2
-Details of the survey-
・The degree of achievement of the lead acquisition KPI in the first half of FY2022 for those who did not achieve the lead acquisition KPI ・Factors for non-achievement of lead acquisition targets for lead acquisition KPIs (external factors)
・Factors for non-achievement of lead acquisition targets for lead acquisition KPIs (internal factors)
・Do you feel that internal or external factors are the major cause of those who do not achieve the lead acquisition KPI?
・ Channels where lead acquisition KPIs were not achieved and results were achieved in the implemented measures
・ Channels where the lead acquisition KPI did not achieve results in the implemented measures
・ Channels that those who have not achieved the lead acquisition KPI want to focus on in the second half of FY2022
*Part of the survey results will be published below.
If you would like to know the full survey results, please download the materials from the link above.
“Competitive situation” was the most common external factor for not achieving the lead acquisition target at 47.6%.
“Q2. What do you think was the reason why you did not achieve your lead acquisition goal? Please tell us all of the external factors that apply. (Multiple answers)” (n = 103) ” 47.6% answered “competitive situation,” 44.7% answered “social/market factors,” and 25.2% answered “external technical factors.”
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・Competitive situation: 47.6%
・Social/market factors: 44.7%
・External technical factors: 25.2%
・Economic factors: 23.3%
・Time factors: 19.4%
・Political factors: 17.5%
・Other: 7.8%
・ Nothing in particular: 1.0%
When comparing “external factors” and “internal factors” in not achieving the lead acquisition target, about 60% answered that “internal factors are greater”
“Q4. Which do you think was the biggest reason why you didn’t achieve your lead acquisition goal, ‘external factors’ or ‘internal factors’?” ”(n=103), 21.4% answered that “external factors are greater” and 59.2% answered “internal factors are greater”.
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・External factors are larger: 21.4%
・Internal factors are larger: 59.2%
・ Exactly the same external and internal factors: 15.5%
・ Neither external factors nor internal factors have any influence: 3.9% Among the measures implemented, the most successful channel was “advertising” at 42.7%, followed by “PR” at 30.1%.
Q5. Among the channels you have implemented measures so far, please tell us all that apply to the channels that produced results. (multiple answers)” (n=103) 42.7% answered “PR” 30.1%.
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Q5. Please tell us all that apply to the channels that have produced results among the channels you have implemented measures so far. (multiple answers)
・Advertising: 42.7%
・PR: 30.1%
・ SNS (note): 23.3%
・Webinar: 23.3%
・SEO: 21.4%
・SNS (Facebook, Twitter, Instagram): 16.5%
・Paid partner site/affiliate site: 5.8%
・Other: 4.9%
・I don’t know/can’t answer: 3.9%
summary
This time, we conducted a fact-finding survey on “acquisition of leads in the first half of 2022” targeting 103 marketing managers of B2B companies who did not achieve their goals in the first half of the year.
Based on the survey results, what kind of issues did the marketers of B2B companies who could not achieve the lead acquisition KPI in the first half of FY2022 feel, based on the achievement status of the targets in the first half of FY2022 and the implementation status of measures? , I understand well whether you feel the factors to the result.
There are as many marketing strategies as there are companies, and examples of success and failure are very helpful.
When considering measures, it may be a good idea to refer to other companies’ case studies and actual situations from surveys such as this one.
“If you are interested, please download the survey results!” ▼ Download the survey result materials for this distribution: https://research-pr.jp/dl-029/?utm_source=pr_221118_2
The definitive version of fact-based PR! About “Resapie (R)︎” that allows you to quickly conduct questionnaire surveys
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Company Profile
Company name: IDEATECH Co., Ltd.
Representative: Tomoo Ishikawa, Representative Director
Location: Maison Aoyama 1001, 2-7-26 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Date of establishment: February 2010
Business: PR consulting service, research PR “Resapie (R) ︎” business, report PR “Repoppy (R) ︎” business
URL: https://ideatech.jp
Details about this release:
https://prtimes.jp/main/html/rd/p/000000056.000045863.html


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