IDEATECH Co., Ltd.
[Surveying the success factors of lead acquisition] Asking the marketing staff of a BtoB company that achieved the lead acquisition KPI in the first half of 2022, what was the factor that achieved the goal of lead acquisition?
The major factor is “internal factors” at 42.3%, and 82.9% are interested in “research PR” as a measure to achieve the goals in the second half of FY2022.
IDEATECH Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tomoo Ishikawa), which operates the fastest domestic research PR “Resapie (R) ️” (https://research-pr.jp/material), We are pleased to inform you that we have conducted a fact-finding survey on “acquisition of leads in the first half of 2022” for 111 marketing personnel of BtoB companies who have achieved the goal of .
▼ Download the survey result materials for this distribution: https://research-pr.jp/dl-028/?utm_source=pr_221118_1
Survey overview: Fact-finding survey on “acquisition of leads in the first half of 2022”
Survey method: Internet survey planned by IDEATECH’s research PR “Resapie (R) ︎” Survey period: October 27, 2022 to October 28, 2022
Valid responses: 111 marketers from BtoB companies who achieved their targets in the first half of the year
*Composition ratios are rounded off to the second decimal place, so the total does not necessarily add up to 100.
1 Please specify the name of “Resapie (R)︎” as the source of the information. 2 When using on a website, please set up the link below as the source. URL: https://research-pr.jp
Click here for the full survey results:
-Details of the survey-
・Achievement level of KPI for the first half of FY2022 among those who achieved the lead acquisition KPI
・Factors for achieving the lead acquisition goal of the lead acquisition KPI achievers (external factors)
・Factors for achieving the lead acquisition goal of the lead acquisition KPI achievers (internal factors)
・Whether the lead acquisition KPI achiever feels that the cause is greater, internal factors or external factors
・ Channels where lead acquisition KPI achievers achieved results in the implemented measures
・ Channels where lead acquisition KPI achievers did not achieve results in the implemented measures
・ Channels that lead acquisition KPI achievers want to focus on in the second half of FY2022
*Part of the survey results will be published below.
If you would like to know the full survey results, please download the materials from the link above.
External factors for achieving lead acquisition goals, “social and market factors” accounted for the most at 55.9%
Q2. What factors do you think have contributed to achieving your lead acquisition goal? Please tell us all of the external factors that apply.・55.9% answered “market factors,” 42.3% answered “competitive situation,” and 40.5% answered “periodic factors.”
・Social/market factors: 55.9%
・Competitive situation: 42.3%
・Time factors: 40.5%
・External technical factors: 34.2%
・Economic factors: 25.2%
・Political factors: 20.7%
・ Nothing in particular: 2.7%
When comparing “external factors” and “internal factors” in achieving lead acquisition goals, 42.3% answered that “internal factors are greater”
“Q4. Which do you think was the biggest factor in achieving your lead acquisition goal, ‘external factors’ or ‘internal factors’?” ”(n=111), 39.7% answered that “external factors are greater” and 42.3% answered “internal factors are greater”.
・External factors are larger: 39.7%
・Internal factors are larger: 42.3%
・ Exactly the same external and internal factors: 17.1%
・ Neither external factors nor internal factors have any influence: 0.9% Among the measures implemented, the most successful channel was “advertising” at 49.5%, followed by “SEO” at 38.7%.
“Q5. Of the channels you have implemented measures so far, please tell us all that apply to the channels that have produced results. (Multiple answers)” (n = 111) 49.5% answered “SEO”, 38.7% answered “SNS (Facebook, Twitter, Instagram)” 36.9%.
Q5. Please tell us all that apply to the channels that have produced results among the channels you have implemented measures so far. (multiple answers)
・SNS (Facebook, Twitter, Instagram): 36.9%
・ SNS (note): 36.0%
・ Paid partner site/affiliate site: 19.8%
・I don’t know/can’t answer: 1.8%
This time, we conducted a fact-finding survey on “acquisition of leads in the first half of 2022” targeting 103 marketing managers of B2B companies who did not achieve their goals in the first half of the year.
From the results of the survey, we found out what impressions the marketing staff of BtoB companies that achieved the lead acquisition KPI in the first half of FY2022 have, based on the achievement status of the targets in the first half of FY2022 and the implementation status of the measures, and what are the factors behind the results. I know very well what you are feeling.
There are as many marketing strategies as there are companies, and examples of success and failure are very helpful.
When considering measures, it may be a good idea to refer to other companies’ case studies and actual situations from surveys such as this one.
“If you are interested, please download the survey results!” ▼ Download the survey result materials for this distribution: https://research-pr.jp/dl-028/?utm_source=pr_221118_1
The definitive version of fact-based PR! About “Resapie (R)︎” that allows you to quickly conduct questionnaire surveys
Complete request type research PR “Resapie (R)︎” is a one-stop service that quickly obtains backing and publicizes research results. Since survey data is taken from n=100, the speed is fast and the price is reasonable. PR is possible from 10 business days (*Our work days after the plan is confirmed).
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Company name: IDEATECH Co., Ltd.
Representative: Tomoo Ishikawa, Representative Director
Location: Maison Aoyama 1001, 2-7-26 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Date of establishment: February 2010
Business: PR consulting service, research PR “Resapie (R) ︎” business, report PR “Repoppy (R) ︎” business
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