Ikebukuro PARCO Special cosmetic campaign “Cosme & Beauty Weeks WINTER” held in collaboration with AKB48 “Eri Chiba” x hair and makeup artist “Muzuki”

Parco Co., Ltd.
[Ikebukuro PARCO] Special cosmetic campaign “Cosme & Beauty Weeks WINTER” held in collaboration with AKB48 “Eri Chiba” x hair and makeup artist “Muzuki”

Ikebukuro PARCO will hold the “IKEBUKURO PARCO COSME & BEAUTY WEEK”, a sales project specializing in “cosmetics” and “beauty” four times a year from the spring of 2022. This time, which is the 3rd time, the model is Eri Chiba of AKB48, who is the sole center for the latest 60th single “Lip Gloss after a long time”, and the hair and makeup artist Mutsuki, who has a strong support from young people in their teens and twenties. We will develop the campaign that we appointed. We will develop many special projects such as an event where you can experience “#Mugetsu Makeup”, a gift campaign where you can win a check signed by Eri Chiba and a cosmetic set used in the main visual. [Image 1

Project overview
Project Title▶Cosme & Beauty Weeks WINTER
Period ▶ November 11, 2022 (Friday) to December 11, 2022 (Sunday) Model ▶ AKB48 Chiba Eri
Hair Makeup▶Mugetsu
Costumes and cosmetics provided ▶ Costumes: Sneijder, Cosmetics: Cosmetic Kitchen, Plaza, Rosemary
Creative▶Production: Cynow Co., Ltd. Photographer: TOSHINORI SUZUKI (Point of Action) Stylist: Midori Masuda
Special page▶https://ikebukuro.parco.jp/pnews/detail/?id=21166 EVENT 1. AKB48 Eri Chiba x hair and makeup artist Mutsuki
collaboration visual creation
AKB48 Chiba Eri as a model, hair and makeup artist Mutsuki uses cosmetics handled at the Ikebukuro PARCO cosmetics shop and shoots. As the main visual of “Cosme & Beauty Weeks WINTER”, it will be displayed on posters inside Ikebukuro PARCO, various signage, SNS, special pages, etc.
[Image 2

★AKB48 Eri Chiba profile
In 2015, he joined AKB48 as a second draft student. Currently in Team A. Last year’s 58th single “Nemohamo Rumor” was the first title song selection member, and the latest 60th single “Lip gloss after a long time” will be the sole center.
With a sophisticated look that combines beauty and cuteness, she has strong support from young female fans, and is expected to be a leader of AKB48 in the future.
[Image 3

★Mutsuki Profile
She specializes in delicate and slightly dolly make-up that is natural yet well-crafted.
Items introduced on SNS “#Mugetsu Makeup” are often sold out at stores, He is a next-generation hair and makeup artist with strong support from young people in their teens and twenties.
The total number of followers on SNS exceeds 220,000.
His hobby is visiting sweets, and he spends hundreds of thousands of yen a year. I like chocolate lovers,
Selling collaboration chocolate with famous chocolate tree and serializing in sweets media.
Belongs to Three PEACE
EVENT 2. POCKET PARCO “Pokepal payment” limited AKB48 “Chiba Eri” autographed cheki gift
During the period, the application form will be sent to those who purchase 5,000 yen or more including tax (can be combined on the day) at the cosmetics shop in the building with “Pokepal payment”. Three people will be selected by lottery and will be given a Cheki signed by Eri Chiba.
*Winners will be replaced by shipping.
What is “Pokepal Payment”?
PARCO’s QR code payment service for earning PARCO points
Register your credit card*. Up to 1,000 yen worth of point gifts! You can easily register and use it on the day of registration! Card registration is possible in as little as 5 minutes!
*Click here for details such as eligible credit cards and registration methods▶https://point.parco.jp/pay/
[Image 4

EVENT 3. Hair and makeup artist Mutsuki visits us! “Mugetsu Makeup” experience event
Date: Sunday, November 20, 2022
Venue: Inside the cosmetics kitchen on the 1st floor of the main building On the day of the event, we will hold a Mugetsu makeup experience event for the first 6 people who purchase 5,000 yen or more including tax (can be combined on the day) at the cosmetics and beauty shop in the building.
* Excludes some stores and products
EVENT 4. Cosmetic lottery held
Date: Saturday, December 3, 2022 to Sunday, December 11, 2022 Venue: Main building 1F, next to information, special venue
A lottery will be held to win cosmetics with a purchase of 5,000 yen or more including tax at the cosmetics and beauty shop in the building.
*More than 5,000 yen including tax per account, cannot be combined * Excludes some stores and products
  EVENT➄ Instagram gift campaign
During this campaign period, follow and comment on Ikebukuro PARCO official Instagram, and we will give away the cosmetic set used in this campaign main visual to 3 people by lottery!
[Image 5

“Cosme&Beauty Weeks WINTER” visual photography use cosmetic set for a total of 3 people
・[Cosme Kitchen] Tone Petal Essence Color Butter 04
・[Plaza] Daisyk Shadow Palette 15 Beige Knit
・[Plaza] Opera My Lash Advanced 03 Mocha Brown
・[Plaza] HEME Pure Cheek Color 13 VINTAGE ROSE
★ Many new cosmetics from the in-house cosmetic shop are introduced on Ikebukuro PARCO’s official Instagram!
[Image 6d3639-2224-15ceceb359b66a782912-5.jpg&s3=3639-2224-e19d4f52cbb3fe7a98278f10c437d845-1742x316.jpg

 EVENT 6. Limited event and service for this campaign at the cosmetics and beauty stores in the building!
Limited events and services will be available at each cosmetic and beauty store in Ikebukuro PARCO in line with the “Cosme & Beauty Weeks WINTER” project.
《Excerpts from events and projects》
▼ Main Building 1F Cosmetic Kitchen
・11/19 (Sat) Personal touch-up event by rms beauty staff
1) 12:30- 2) 13:30- 3) 15:30- 4) 16:30- 5) 17:30-Free entry, 1 hour per person Benefits: 1. Purchase 1 or more items and receive a “Mini Tinto Daily Lip Balm” and a pouch gift
2. “Unpowder 00 Mini” and “Luminizer Pouch” will be given to those who have made a reservation and participated.
・11/21 (Monday) Personal color diagnosis by naturaglace staff 1) From 12:00 2) From 15:00 3) From 17:00 Free entry, 1 hour per person Benefits: Purchase over 3,850 yen (tax included) and receive a “Color Control Base Mini”
* It will end when the planned number is reached on a first-come, first-served basis. Please contact the shop for reservation status. ▼Main Building 3F Marks and Web
・The first 70 people who purchase 2,000 yen or more including tax will receive a set of 4 “Face Care Pouches” *Ends as soon as they run out ▼ Main Building 5F Rosemary
・11/20 (Sun.), 23 (Wed./Holiday), 30 (Wed.), 12/10 (Sat.) NuVe A Members Double Point Day
・11/30 (Wednesday) Albion Brand Ignis Efforia Experience Event 1) From 13:00 2) From 15:00 3) From 16:30 Privilege: Present for purchasers and more…! Please contact each shop for details on how to participate in the event.
《Ikebukuro PARCO Cosmetics & Beauty Store List》
[Image 7d3639-2224-6f75de74b64448eee7a7-6.jpg&s3=3639-2224-8ae0af1321a6d1af56224b3523333f08-1549x581.jpg
Please see the Ikebukuro PARCO HP for details of this campaign. ▶https://ikebukuro.parco.jp/pnews/detail/?id=21166
Details about this release:

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