In commemoration of the “Louis Vuitton x Yayoi Kusama” collaboration, the city of Tokyo will be jacked from today, November 29th.

Louis Vuitton Japan Co., Ltd.
In commemoration of the “Louis Vuitton x Yayoi Kusama” collaboration, the city of Tokyo will be jacked from today, November 29th.

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(C) LOUIS VUITTON, DAICI ANO
After 10 years since 2012, Louis Vuitton will once again announce its collaboration with contemporary artist Yayoi Kusama.
Through ready-to-wear, bags, shoes, accessories, luggage & trunks and fragrances, the wide and complex collection is divided into two parts, covering both the worlds of women and men.
The first will be released in Japan and China on January 1, 2023 (Sunday/holiday), and will be rolled out worldwide from January 6 (Friday).
The second edition will be available at Louis Vuitton stores from March 31, 2023 (Friday).
The collaboration will unfold in a fully immersive visual landscape, from window displays to pop-up stores, 3D video outdoor advertising, as well as advertising campaigns featuring AR experiences, gaming apps and collaborations.
Also, to commemorate the launch, from November 29th (Tuesday), exclusive motifs and contents will be jacked into the city of Tokyo. 《Main activation and period》
● Shinjuku 3D video advertisement
Date: November 29th – December 7th, 2022
● Shibuya Scramble Crossing
Date: November 29th – December 5th, 2022
● Tokyo Station Gyoko-dori Skating Rink + LV Fish Cafe (AR)
Period: November 30 – December 25, 2022
● Gyoko-dori in front of Tokyo Station Installation (AR)
Period: November 30 – December 25, 2022
● Zojoji Temple (AR)
Period: November 30 – December 5, 2022
● Prince Shiba Park Installation (AR)
Period: November 30 – December 29, 2022
● Tokyo Tower (AR)
Dates: Nov 30, Dec 16 – 18, 2022
* (AR) You can enjoy augmented reality.
*The content and schedule are subject to change.
*For the latest information, please visit the official website of Louis Vuitton. Contact:
Louis Vuitton Client Service T 0120 00 1854
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered the finest quality in unique designs that combine innovation and style. Today, through travel luggage, bags, accessories, and other products, we have faithfully inherited the creative, elegant, and practical spirit of the “heart of travel” created by our founder, Louis Vuitton. It was Boldness that made the story of Louis Vuitton. Respecting tradition, it has opened its doors to architects, artists and designers throughout history, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry, and fragrances. These carefully crafted products are testament to Louis Vuitton’s commitment to craftsmanship.
For more information, please visit the official Louis Vuitton website louisvuitton.com.

Details about this release:
https://prtimes.jp/main/html/rd/p/000000588.000060591.html

MAIL:cr@prtimes.co.jp

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