Infcurion, Inc. Infcurion announces the second round of speakers for “Embedded Finance Week 2022”

Infcurion Co., Ltd.
Infcurion announces second round of speakers for “Embedded Finance Week 2022” Dr. Akie Iriyama, Professor of Waseda University Business School
Infcurion Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Hiroki Maruyama, hereinafter “Infcurion”) will hold Embedded for three days from December 14th (Wednesday) to December 16th (Friday), 2022. We are pleased to inform you that the second speaker of the free webinar “Embedded Finance Week 2022” with the theme of finance (embedded finance) has been decided. In the opening session on the 14th, we will explain the basic knowledge of Embedded Finance and its effects on businesses. In the special lecture on the 15th, Professor Akie Iriyama of Waseda University Business School, the author of “Global Standard Management Theory”, and Hiroki Maruyama, President and CEO of our company, will talk.

Anyone who is interested in Embedded Finance, as well as those who want to deepen their understanding, and those who are interested in new customer experiences and business creation can participate free of charge (pre-registration required). Lectures for this event will be closed on a first-come, first-served basis as soon as the capacity is reached. Thank you for your understanding.
Outline of “Embedded Finance Week 2022”
Date: December 14th (Wednesday) to December 16th (Friday), 2022 All 3 days (12:00-13:00/15:00-16:00/17:00-18:00)
Special lecture (10:30-11:30) delivered only on December 15
Holding method: Live distribution online
Participation fee: Free (pre-registration required)
Organizer: Infcurion Co., Ltd.
Contact: “Embedded Finance Week 2022” event secretariat
“Embedded Finance Week 2022” 2nd Speaker Session
■ “Embedded Finance Basic Knowledge for BtoC Businesses in the Age of Digital Consumers”
Date: December 14th (Wednesday) 12:00-13:00
Infcurion Consulting Co., Ltd. Manager Takeshi Morioka
Infcurion Consulting Co., Ltd. Senior Manager Minako Satake
In recent years, a new “digital consumer layer” that makes full use of digital services via smartphones is expanding. For digital consumers who seek a seamless user experience, Embedded Finance incorporates financial functions into digital channels such as store apps. is gaining attention. Utilizing our many years of knowledge in the Fintech field, we will introduce the basic knowledge of Embedded Finance that you want to know and the effects it will have on your business from the perspective of companies that actually introduce it. Sign up here ■ (Special Lecture) “Can Embedded Finance Be a Trigger for Corporate Innovation?”
Date: December 15th (Thursday) 10:30-11:30
Waseda University Business School Professor Akie Iriyama
Infcurion Co., Ltd. President Hiroki Maruyama
In today’s world where various payments can be made with a single smartphone, the movement of “embedded finance”, which incorporates financial functions such as cashless payments into all kinds of services, is accelerating. As business companies have the potential to play a leading role in financial services, managers and business people are looking to “embedded finance” to promote corporate innovation.
Professor Akie Iriyama of Waseda University Business School, author of “Global Standard Management Theory” and translator of the latest innovation theory book “Ambidextrous Management”, discusses how we should face this issue. A special seminar will be held.
Sign up here [Companies presenting the first announcement]
■ (Special Lecture) “Future Image of SaaS + Fintech”
Date and time: Wednesday, December 14, 17:00-18:00
Mr. Yoshinori Fukushima, CEO of LayerX Co., Ltd.
Infcurion Co., Ltd. President Hiroki Maruyama
“SaaS + Fintech,” which is the latest trend in the software business in the BtoB area, is attracting increasing attention. We have invited Mr. Yoshinori Fukushima, CEO of LayerX Co., Ltd., to talk about the new trend of SaaS + Fintech, and the future prospects while
introducing the latest global cases.
Sign up here ■ “Unique wallet strategy for the digital consumer age set by ‘Coke ON'” Date: December 15th (Thursday) 12:00-13:00
Mr. Hiroaki Nagai, Senior Manager, Vending Division, Coca-Cola (Japan) Co., Ltd. Infcurion Co., Ltd. BaaS Platform Division Manager Moichi Fujioka Coca-Cola’s official app “Coke ON”, which has exceeded 40 million downloads, will start providing an electronic wallet service “Coke ON Wallet” with a unique point function and electronic money function from November 2022. We will talk about building relationships with digital consumers through “Coke ON”, which can be said to be a model case of embedded finance, various examples of the latest marketing utilizing data, and future prospects of “Coke ON Wallet”.
Sign up here ■ “Summary of Issues on Digital Payroll (Payroll)”
Date: Friday, December 16, 12:00-13:00
Partner Lawyer, Mori Hamada & Matsumoto Law Office
Ms. Tenko Hori, Executive Advisor, Fintech Association of Japan Infcurion Co., Ltd. President Hiroki Maruyama
With digital money such as smartphone payments, prepaid cards, and electronic money provided by fund transfer companies without going through a bank account
It is expected that the ban on digital payroll (payroll), a mechanism for receiving salaries, will be lifted in Japan next spring. We have invited Ms. Amako Hori, Partner Attorney at Mori Hamada & Matsumoto Law Office and Executive Advisor to the Fintech Association of Japan, to give a talk based on the issues that have been discussed so far and the situation overseas.
Sign up here *Other sessions will be published on the “Embedded Finance Week 2022” official website as soon as they are decided.
*Session content and speakers are subject to change without notice. Please note. [Overview of Infcurion]
Company name: Infcurion Co., Ltd.
Representative: Hiroki Maruyama, Representative Director
Established: May 1, 2006
Headquarters: MFPR Kojimachi Building 7F, 5-7-2 Kojimachi, Chiyoda-ku, Tokyo Member organizations:
Fintech Association of Japan
General Incorporated Association Cashless Promotion Council
Japan Payment Services Association
Details about this release:


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