Intimate Merger Co., Ltd.
Intimate Merger and N2i build a cooperative system for “OMO” product development in the digital commerce field
Launched “my GAKUYA customer attraction follow-up package”, a D2C brand-specific advertisement
Intimate Merger Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Ryoji Yanagishima, hereinafter referred to as our company), a data platform company that provides Japan’s largest public DMP, is Japan’s first genderless cosmetics x experience store. N2i Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director: Yuki Kagohashi, hereinafter referred to as N2i), which operates “my GAKUYA”, formed a strategic partnership for product development in the digital commerce area and built a cooperative system. We will let you know. At the same time, we started offering “my GAKUYA follow-up customer acquisition package”, a D2C brand-specific advertisement. [Image 1
In recent years, due to the prolonged period of refraining from going out due to the epidemic of the new coronavirus, the number of consumers using online shopping has increased from shopping at traditional physical stores. Therefore, in the EC (Electronic Commerce) industry, there is an increasing number of sales through websites that have been set up by themselves without using platform services, etc., and D2C (Direct to Consumer) is also accelerating. In this way, the rate of EC has increased year by year in every industry, and while consumers can easily purchase products without being affected by store opening hours, it has become more convenient. Since it is not possible to do so, problems such as “I can’t imagine the size and color” and “I can’t take it home on the spot” have arisen. Against this background, OMO (Online Merges with Offline), which links real stores and online stores, is currently attracting attention in the digital commerce field.
Therefore, this time, we have jointly developed the “OMO” product “my GAKUYA customer attraction follow-up package” in the digital commerce area by linking the data technology provided by our company and the experience-based share store “my GAKUYA” of the EC brand operated by N2I. .
“my GAKUYA customer attraction follow-up package” is a retargeting advertisement specializing in D2C brands that are opened in “my GAKUYA”. By informing users who are interested but have not made a purchase that they can experience D2C brand products at “my GAKUYA”, they will be able to give a push to purchase through product experience and customer service at the store. Increase sales and attract new customers.
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We will continue to provide data technology in the digital commerce area, and will continue to develop RaaS (Retail as a Service) business, such as product development such as “OMO” and support for the utilization of data owned by companies aiming to become EC. We will also contribute to
[What is my GAKUYA] (https://my-gakuya.com/)
“my GAKUYA” is an EC brand experience-based share store. Customers can directly experience the scents, colors, and textures that cannot be conveyed through e-commerce because they can pick up e-commerce brands on the spot. In addition, we offer benefits unique to real stores such as samples, special prices, coupons, testers for newly developed products, and you can purchase your favorite products on the spot. We are here.
■ About N2i Inc. (https://n2i.jp/)
Established in May 2017, N2i Co., Ltd. is based in Nagoya and develops web applications to create a world where anyone can take on
challenges. In addition to having a track record in developing HR tech services that make use of the strengths of “chatbots” and
“scheduling”, there are several such as “my GAKUYA
(https://my-gakuya.com)”, an experience-based share store for online brands. We are developing new plans for our own services.
■ About Intimate Merger (https://corp.intimatemerger.com/)
A data marketing company that has the mission of “improving efficiency using data in various areas of the world” and owns the data
utilization platform “IM-DMP”, which has the No. 1 (*1) share of the domestic DMP market introduction. We provide the data utilization platform “IM-DMP”, which combines approximately 470 million audience data (*2) and advanced analysis technology, and provide construction support and consulting services related to data utilization. In addition, as an initiative to protect privacy, we support the “Management Declaration for Appropriate Use of Personal Data” advocated by the Japan Business Federation. In the future, we will develop business in the X-Tech area such as Sales Tech, Fin Tech, and Privacy Tech, aiming to be a “data business producer group”. *1 Source: “DataSign Web Service Survey Report 2021.2”
*2 Indicates the number of unique browsers measured within a certain period of time. In many cases, cookies are used to identify browsers, and indicate the number of unique cookies measured within a certain period of time.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000047.000084943.html