Isle Co., Ltd.
Investigate the actual conditions of order-receiving operations in Isle, medium-sized companies and small and medium-sized enterprises. Approximately 45% of BtoB EC introduction companies introduced during the corona crisis
Analog ordering methods such as telephones and faxes also persist. Service selection with an eye on operation after system introduction is the key to digital promotion
Isle Co., Ltd. (Headquarters: Kita-ku, Osaka, Minato-ku, Tokyo, President: Tetsuo Iwamoto, Securities code: 3854, hereinafter referred to as Isle), which develops and provides business management systems for companies, has annual sales of 500 million yen to 100 billion yen. We investigated the actual situation of order-receiving operations in business-to-business transactions at medium-sized companies and small and medium-sized enterprises up to less than yen.
According to the survey results, about 45% of the companies that have introduced BtoB EC (Web ordering system) have introduced it after the coronavirus epidemic, which is nearly half.
Furthermore, among the companies that have introduced BtoB EC, the items listed at the top of the expectations for BtoB EC and the effects they feel after the introduction are the same, and it seems that the expected effects are being obtained.
On the other hand, it was also revealed that analog methods such as telephones and faxes accounted for about 80% of the main means of receiving orders.
In addition, we can see that users feel hurdles to digitalization and the lack of resources to spread EC within the company as factors for the sluggish EC usage rate of business partners at companies that have introduced BtoB EC.
Of the companies that have introduced BtoB EC, about 45%, or nearly half, have introduced it after the coronavirus epidemic.
Expectations for BtoB EC and the effects that BtoB EC introduction companies feel after introduction match 4 out of the top 5 items (multiple answers allowed).
About 80% use analog methods such as telephone and fax as the main means of receiving orders.
The EC utilization rate of business partners in companies that have introduced BtoB EC is about 40% on average. As factors for the sluggish usage rate, we can see that users feel that digitalization is a hurdle, and that there is a lack of resources to penetrate EC within the company.
・ Survey method: Internet research
・ Survey area: Saitama prefecture, Chiba prefecture, Tokyo, Kanagawa prefecture, Aichi prefecture, Shiga prefecture, Kyoto prefecture, Osaka prefecture, Hyogo prefecture, Nara prefecture, Wakayama prefecture
・ Survey target: Managers, executives, and managers working in the manufacturing and wholesale industries
Persons involved in ordering and receiving orders at work ・Research agency: External research company
・Number of valid responses: 511
・ Survey period: September 22nd (Thursday) to September 27th (Tuesday), 2022 [Respondent company layer]
【 Detailed information 】
A detailed survey report can be downloaded from the following website.
https://reg18.smp.ne.jp/regist/is?SMPFORM=oeq-lhtgli-95f11c053ce859c713b766147f5455d5 【 Survey results 】
1. About 45% of companies that have introduced BtoB EC within 3 years, and the introduction is accelerating during the coronavirus epidemic period.
2. Expectations for BtoB EC agree with 4 of the top 5 items among the effects felt by companies that have introduced BtoB EC (multiple answers allowed). It seems that the expected effects have been realized, including the reduction of the workload for telephone and fax orders.
3. About 80% mainly use conventional order-taking methods such as telephone and fax. The analog method remains firmly rooted.
4. The EC utilization rate of business partners in companies that have introduced BtoB EC is about 40% on average. The result of less than half is also noticeable.
5. Factors behind the sluggish use of BtoB EC include the fact that users feel a hurdle in switching to digital, and the lack of resources to spread EC throughout the company.
[Summary of survey results]
Although the introduction of BtoB EC is accelerating, analog ordering methods such as telephone and FAX are still the mainstream, and it seems that the current situation is that improving the EC usage rate is an issue.
However, the reasons why the B2B EC usage rate is sluggish are related to the situation of each business partner and the lack of personnel within the company, and there are cases where it is difficult to solve the problem within the company alone.
In order to improve the EC usage rate, it is necessary to take measures together with a system vendor who can consistently support the operation after system introduction, such as in-house operation guidance and promotion of use to business partners.
It is important to select services that consider not only the functionality and operability of the system, but also the operation after introduction, in order to promote the digital shift in order receiving operations.
The survey also revealed that approximately 60% of respondents did not know the name of the BtoB EC service.
It can be said that the industry’s future task for system vendors like us is to further expand the awareness of our services so that companies can select services that match their business conditions and circumstances.
Kenji Matsuoka (I’ll Co., Ltd. BtoB EC Promotion Headquarters) [Image 10
In addition to our core system “Aladdin Office”
(https://aladdin-office.com/), it can be smoothly linked with core systems of other companies.
【 Company Profile 】
・Company name: Isle Co., Ltd. (TSE Prime 3854)
・Representative: Tetsuo Iwamoto, President and Representative Director ・Established: 1991
・Capital: 354 million yen (as of the end of July 2022)
・Number of employees: 820 [consolidated] (as of the end of July 2022) ・Sales: 12,944 million yen [consolidated] (results for the fiscal year ending July 31, 2022)
・Headquarters: Osaka Headquarters: Kita-ku, Osaka / Tokyo
Headquarters: Minato-ku, Tokyo
[Inquiries about services]
Isle Co., Ltd. Service Inquiry Desk
TEL: 0120-356-932 / E-MAIL: email@example.com
Details about this release: