Ohnoya of Memorial Art Co., Ltd.
Investigating the actual situation of the new problem of funerals “insufficient mourning” 50% of non-attendees feel regret and regret, and 30% of mourners and attendees lack mourning
Funeral simplification/Corona disaster affects funeral choices and formats
Memorial Art Co., Ltd. (Tachikawa City, Tokyo; President Minoru Okuda), a comprehensive Buddhist service company, conducted a survey on “insufficient mourning”.
In the funeral industry, funerals have become smaller and simpler, and the new coronavirus has accelerated that change. As a result, many mourners and those who were unable to attend said they felt regret and regret.
We regard this “lack of mourning” as a new problem facing the funeral industry, and in order to find out the latest situation, we conducted a fact-finding survey of a total of 400 people, 300 people who have experienced funerals and 100 people who did not attend. I was. As a result, it became clear that there was a “lack of mourning”, such as “I didn’t have enough time to say goodbye” and “I learned about the death later and couldn’t attend”. In addition, we are also
investigating recent funeral styles, costs, and satisfaction. Insufficient mourning survey summary
■ Opportunities to attend funerals due to COVID-19 tend to decrease: 42.6% answered that they decreased. 57% of non-attendees answered that it decreased
■ More than 50% of funerals are “family funerals,” increasing by 21.5 points in five years, downsizing and simplifying.
In terms of cost, 38% are less than 1 million yen
■ Funeral Satisfaction/Points of Trouble in Choosing a Funeral 70% were satisfied with the funeral, and the reasons for
dissatisfaction were “I can’t get the desired funeral format” and “Farewell/preparation time”
The troublesome points are “who to contact with the obituary” and “which funeral home to choose”.
“I didn’t have anyone around me to talk to” and “What kind of scale should I do?” are on the rise.
■ 30% feel that there is a lack of mourning, and half of them answered that they would like to have the opportunity to say goodbye. Of the non-attendees, 53%, half of them, answered that they regretted not being able to attend.
In particular, those who could not attend the funeral due to the corona sickness had a higher result of 60.5%.
It can be seen that there is a need for a method that can eliminate the regrets and regrets of non-attendees.
Eligibility: Those who have experienced the death of a relative or friend/acquaintance within the past five years
Participants: 300 people
Those who did not attend: 100 people
Age: 20-99 years old
Gender Male Female
Area: 1 metropolitan area and 3 prefectures (Tokyo, Kanagawa, Saitama, Chiba) Survey method: Internet survey
Implementation period: October 4-6, 2022
About the current state of funerals
■ Opportunities to attend funerals due to COVID-19 are on the decline 42.6% answered that the opportunity to attend funerals due to the corona crisis has decreased. Among them, 57% of the 100 non-attendees answered that they had decreased. In the funeral industry, funerals are becoming smaller and simpler, and in addition to the fact that the number of attendees is decreasing in the first place, the impact of the new coronavirus has increased the number of attendees in order to avoid crowding. It is considered that
■ More than 50% of funerals are “family funerals,” an increase of 21.5 points in five years.
When 300 people who have experienced funerals were asked about the “form”, the current mainstream “family funeral” was the most common, at 55.3% of the total. It has increased by 21.5 points in 5 years. “General funerals” that do not limit the number of people decreased by 27 points. Direct funerals and one-day funerals account for less than 10%, but one-day funerals are on the rise.
Also, in our funeral performance, when comparing 2010 and 2020, the number of “family funerals” has increased significantly.
■ Funeral expenses are by a narrow margin, with “810,000 to 1 million” topping the list, and “within 1 million yen” at 38%.
When asked about the “expenses” of funerals for 300 people who have experienced funerals, the most common answer is “810,000 to 1 million.” A total of 38% for “within 1 million”.
■ 70% are satisfied with the funeral. Reasons for dissatisfaction: “I can’t get the funeral format I want” “Time to say goodbye and prepare” When 300 people who experienced funerals were asked about their satisfaction with the funeral, a total of 77.3% were satisfied with the “funeral”, and relatively few people were dissatisfied. Even though a funeral is a once-in-a-lifetime opportunity to say goodbye, 30% of people are dissatisfied with the funeral.
Although they were in the minority, when asked why they were dissatisfied, they said, “I couldn’t get the funeral format I wanted,” “I didn’t have enough time to say goodbye,” and “I didn’t have time to prepare.” to the top. It can be seen that the feeling of being left behind is that they feel that they have not been able to say goodbye to them satisfactorily.
■ Confused or troubled about funerals: “price”, “how far to consult”, “scale” When we asked 300 people who have experienced funerals what they were confused about and what they felt troubled about when deciding on the details of the funeral, they answered, “I don’t know the appropriate price (30.3%)” and “Who to contact and how far to report the obituary (21.7%). ” and “Which funeral home should I choose (18.7%)” ranked high.
Among them, “To whom and to what extent should the obituary be communicated?”, “Which funeral home should be selected?” . From the perspective of the chief mourner, you should prepare in advance the “obituary contact range”, “scale” and “consultation”.
About lack of mourning
■ Half of the non-attendees felt “insufficient mourning”, and there is a need for a method to eliminate regrets and regrets
When 100 non-attendees were asked why they could not attend, they said, “I refrained from attending due to the corona crisis (44%),” “Because of the distance (20%),” and “I refrained from attending a family funeral (20%).” is at the top. It turns out that the increase in family funerals in recent years has been further accelerated by the corona sickness and has a great impact.
Among them, when asked if they felt “feeling regret about not being able to participate”, 53% of the half answered “yes”, revealing that they felt “lack of mourning”. In particular, the proportion of corona misfortunes of “1 to 3 years” is high at 60.5%.
Of the non-attendees, when we asked those who felt “insufficient mourning”, “Do you want another chance to say goodbye?”, 60.3% answered that they would. From this result, it can be said that it is necessary to provide those who could not attend the memorial service and a method to solve the “lack of mourning”.
■ 30% feel that there is a lack of mourning, and half of them answered that they would like to have the opportunity to say goodbye. When 400 people were asked, “Do you have any regrets or regrets?”, 29.3% answered “yes.” In particular, the result was high at 36.1% for the corona crisis of “1 year or more to 3 years”.
30.6% of the mourners and families of the mourners answered “yes”, indicating that they still have regrets and regrets despite having a funeral.
In addition, 38% of “non-attendees” are higher than mourners/family members, and it is an important point to consider how to mourn those who could not actually go to the funeral.
In addition, 45.3% of those who answered “yes” answered “I want another chance to say goodbye”. In particular, it was found that 55.2% of those who could not attend the funeral wanted it.
Q: Please answer if there are any specific episodes that you felt regretful or dissatisfied with at the funeral.
“I regret that I should have done more before it disappeared.” “I feel regret because I didn’t get to visit him much while I was in the hospital.”
“I don’t know where to contact or ask for a funeral, and I regret that I proceeded with the funeral as it was introduced.”
“It was a sudden thing, and it was difficult to see each other even among family members due to the corona crisis.
■ Downsizing and simplification
The funeral format has changed significantly due to multiple factors such as the declining birthrate and aging population, nuclear families, the weakening of local communities, the development of social and information infrastructure, and changes in lifestyles. “Family funerals” have become mainstream, and the downsizing and simplification of funerals has accelerated due to the corona crisis. According to the survey, the “opportunities to attend funerals” due to the corona crisis are on the decline. 50% of funerals are family funerals, and 38% of them cost less than 1 million yen, showing the impact of these factors.
■ About the actual situation of lack of mourning
As for the troublesome points in choosing a funeral, “the contact range of the obituary”, “the size of the obituary”, and “there is no one around me to consult with” were ranked high, and the lack of knowledge and information about memorial services and funerals made it difficult to make decisions. You can see that there are many people. Although 70% of respondents were “satisfied” with regard to the content of the funeral and the funeral company this time, this is a once-in-a-lifetime opportunity to say goodbye to someone important to them, but this is only 30%. It means that you have some kind of “dissatisfaction”. It can be said that the factor was that they easily chose a simple farewell format that emphasized cost and efficiency, while lacking knowledge and information.
Against this backdrop, 29.3% of respondents felt that they were “insufficient in mourning”, with complaints such as “I couldn’t get the format I wanted” and “I didn’t have enough time to say goodbye.” Among them, 45% answered that they would like to “re-mourn”. In addition, 53% of those who could not attend the funeral mainly due to the corona sickness (within 1 to 3 years) felt “insufficient mourning”, and 60.3% said, “I would like to have the opportunity to say goodbye again.” ” is desired.
From these results, it can be seen that those who could not attend the funeral had strong regrets and regrets, and that the “lack of mourning” was accelerating due to the corona crisis. In order to avoid “insufficient mourning”, it is important to gather information in advance, such as consulting with businesses that have a wide range of products and services and knowledge, and grasping information on family members, relatives, religious people, etc. in advance. ■ What should I do if I feel that the mourning is insufficient? Due to the complex relationship between various social situations and the variety of forms of mourning, especially in recent years, smaller and simplified forms have been attracting attention. While these have the advantage of eliminating waste and being economically convincing, it has also been found that some people feel regret and regret “lack of mourning”. With the number of options increasing, there is no option that matches everyone, and you should not choose fads easily. Even if you are unprepared or lack knowledge due to sudden misfortune, we recommend that you do not hesitate to communicate your concerns, requests, and trivial feelings to the business operator.
At our company, we carefully listen to the situation and feelings of our customers so that mismatches in funeral methods do not occur and that we can heal the hearts of the bereaved even a little. I’m helping you see off.
Also, in the unlikely event that you feel “insufficient mourning”, we recommend that you first consult with the business operator in order to find a solution that suits you. It is also effective to visit the grave, visit the person’s home at a later date, hold a farewell party, and invite those who had a connection to the memorial service while alive.
■ Started accepting “”Insufficient mourning” consultations”
In order to prevent “insufficient mourning” and to respond to those who feel it, we will open a dedicated window. We opened the “Onoya Telephone Center” in 1995 and continue to solve our customers’ problems. The total number of inquiries is 400,000, and we have a track record of about 26,000 consultations per year. From funerals, Buddhist altars, and graves to Buddhist manners and seasonal rituals such as Obon, our professional counselors offer free consultations 24/7. . Based on this abundant knowledge, we will provide advice to people all over the country that is tailored to the situation of each customer. Furthermore, in the future, we plan to make efforts to reduce the “insufficient mourning” and establish a system that can respond further.
■Company Profile: Memorial Art Ohnoya
For more than 80 years since its founding as a stone shop in 1939, Memorial Art Ohnoya has provided comprehensive services related to Buddhist affairs, such as funerals, graves, memorial services, and free Buddhist consultations. In addition, we continue to make advanced efforts such as “With Pet”, a grave where you can put your pet together, and “Seoul Jewelry”, a comprehensive service related to Buddhist services that continues to develop customer-oriented services.
HP: http://www.ohnoya.co.jp/ FB: http://www.facebook.com/ohnoya Established: March 1939 (Showa 14)
Capital: 100 million yen
Fiscal year end: December
Representative: Shizuka Osawa, Representative Director, Chairman/Chief Executive Officer (CEO)
Minoru Okuda, President and Chief Operating Officer (COO)
Location: 9th floor, Tachikawa Center Building, 2-22-20 Akebonocho, Tachikawa, Tokyo 190-0012
Business: Sales of cemeteries and tombstones, construction of cemeteries, funeral business, sales of Buddhist altars and fittings, insurance
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