Isetan Mitsukoshi Holdings Co., Ltd. Isetan Shinjuku store “New Year Festival” campaign held! Proposing new ways to enjoy the new normal after the corona disaster, not just clearance sales and lucky bags

Isetan Mitsukoshi Holdings Ltd.
Isetan Shinjuku store “New Year Festival” campaign held! Proposing new ways to enjoy the new normal after the corona disaster, not just clearance sales and lucky bags
■Period: January 2 (Monday) to January 4 (Wednesday), 2023 ■Venue: Isetan Shinjuku Main Building, Men’s Building, each floor *The period varies depending on the event.

The Isetan Shinjuku store will hold a “New Year Festival” campaign on each floor from Monday, January 2, 2023. In the midst of the ongoing corona crisis since 2019, we would like to introduce contents other than just clearance sales and lucky bags because it is a special seasonal event in Japan called the New Year, where you can switch your feelings to a positive one. At the Isetan Shinjuku New Year Festival this time, the Isetan Sauna Hall, which was well received last time, will be upgraded for the first time in a year from the perspective of “I want you to start the New Year regardless of age or gender.” . In addition, rather than wanting people to feel the Japanese New Year again, there will be an event where collaboration items will appear with stencil dyeing by Mr. Keita Miyairi, an up-and-coming dyeing artist who has free ideas outside the framework of folk art. We will be holding a limited time event.
 In addition, dream planning products have also appeared that will be a customer’s “admiration” and “opportunity to make their dreams come true”. A lineup of valuable items that are limited to one point and content that can not be experienced normally.
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New Year festival event that you can enjoy at Isetan Shinjuku [Image 2

Totou 2023 Isetan Sauna Hall
Exhibition period: January 2, 2023 (Monday, substitute
holiday)-January 4 (Wednesday) [Ends at 6:00 pm on the last day] ■Venue: Isetan Shinjuku Store Main Building 6F Exhibition Hall ・At the beginning of the new year, the Isetan Sauna Hall will be powered up for the first time in a year.
・More than 50 sauna facilities and brands will be gathered under the theme of “totoi”, which is wonderful for the beginning of the new year, for those who like saunas and those who will like saunas in the future.
・Expansion of the number of popular Isetan Sauna Museum original goods last time. The number of collaborations has also increased, and there are a lot of unique goods.
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Keita Miyairi × Pacifica Collectives × ISETAN MODE
Exhibition period: January 2, 2023 (Monday, substitute holiday)-January 10 (Tue) ■Venue: Isetan Shinjuku Main Building 3F Center Park/Promotion ・As an event to kick off the new year, dyeing artist Keita Miyairi, who has a unique career, Pacifica Collectives, which spreads the fusion of interior and art from Tokyo Kudanshita to the world, and Isetan Shinjuku Main Building 3F Mode Floor will collaborate. ・Exhibition and sale of Mr. Miyairi’s stencil dyeing works that jump out of the framework of Mingei with free ideas.
・Sales of rugs, towels, and apparel that blend art into your life. We also have a lineup of limited calendars suitable for the New Year. [Image 4

[Profile of Keita Miyairi]
A dyeing artist born in Tokyo in 1974. At some point, he became fascinated by Muneyoshi Yanagi’s Mingei philosophy, and currently works as a stencil dyer.

[Image 5

(Left: Rei Works, Right: Toko Shinoda)
Celebrating the New Year Toko Shinoda Featured Works
■ December 21, 2022 (Wednesday) to January 10, 2023 (Tuesday) ■Venue: Isetan Shinjuku Main Building 6F Art Gallery
・We will feature the works of Toko Shinoda, who has held solo exhibitions at Isetan for many years and has many fans, who passed away in 2021 at the age of 107.
・In this exhibition, about 10 valuable works will be displayed in the special space in the art gallery.
・At the beginning of the year, when there are more opportunities to be aware of the beauty of Japan than usual, this exhibition allows you to rediscover the beauty of Japan through ink painting art.

An example of products from Yume Kikaku
-Kojima Shoten-Isetan Mitsukoshi Original Half Omi Beef
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Exhibition period: January 2, 2023 (Monday, substitute
holiday)-January 16 (Monday)
■Venue: Isetan Shinjuku Main Building B1F Fresh Market -Domestic veal specialty store “Kojima”-
■ Quantity: 1 point limit
■ Price: 3,564,000 yen
■ Sales method: Over-the-counter application (lottery sales) ■ Delivery date: Desired date after February 1st
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Customized cut example
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Customized cut example

・Omi beef raised at Sawai Ranch in Ryuo-cho, Shiga Prefecture, the birthplace of Omi beef, one of Japan’s top 3 wagyu beef (Matsusaka, Kobe, Omi or Yonezawa).
・For Isetan Mitsukoshi, original Japanese black beef that is limited to female cows, has a designated pedigree (Omi beef that inherits the Gifu lineage), and has a designated fattening method is now available. ・For half a head, the edible part is about 100 to 150 kg, which will be stored frozen and handed to you when you like, in the part, cut method, and weight you want. Includes tongue, skirt steak, tail and cheek meat (1 head).
・In addition to enjoying rare cuts, you can also customize the thickness specified by the slicer in millimeters, grind the hamburger steak coarsely, etc. You can also request the percentage of fat when cutting the steak. We propose a way of enjoying that cannot be done with ready-made products.
・The storage period (expiration date) is 2 years from the date of deboning in the state of lump meat for each part when frozen. After the order is cut, it is frozen for 30 days from the date of
processing.
・Free domestic delivery (80 size 10kg) up to 10 times.

“One photo book in the world with a perfect outfit” A furisode personal photo book created by a fashion catalog professional [Image 9

Furisode tailoring image
Dates: December 28, 2022 (Wednesday) to January 3, 2023 (Tuesday) ■Place: Isetan Shinjuku Store Main Building 7th Floor Kimono/Hare Furisode ■ Quantity: 1 point limit
■ Price: 1,760,000 yen
■Contents: furisode, obi, nagusa undergarment (with
tailoring)/dressing/hair makeup/photo book production (shooting, design, studio use, bookbinding), data delivery
■ Sales method: Over-the-counter application (lottery sales) During the above period, those who wish to purchase can apply January 4 (Wednesday) lottery
■Schedule: Furisode will be decided in mid-January and we will accept your desired plan. Furisode tailoring and production plan finalized in late February. After shooting in mid-March, the booklet will be handed out in mid-May.
・Professional production staff who handle fashion catalogs for Isetan Shinjuku store will create an original photo book just for you. ・It is possible to have a valuable experience that allows you to produce a once-in-a-lifetime memorial in your own way.
-TRADMAN’S BONSAI-Bonsai × ISETAN MEN’S
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