istyle Co., Ltd. The latest information on the annual cosmetics festival “@cosme BEAUTY DAY” has been rele ased!

istyle Inc.
The latest information on the annual cosmetics festival “@cosme BEAUTY DAY” has been released!
-TOPIC1- Pre-orders for rare items such as those that have not landed in Japan and limited reprints have started! / -TOPIC2-30 hour live streaming decision! “Tell me! Beauty staff live shopping” powers up!
istyle Co., Ltd. (President: Sou Endo) will open @cosme’s official mail order “@cosme SHOPPING”, @cosme’s flagship shop “@cosme TOKYO”, and cosmetics select shop “@cosme STORE” in 2022. About @cosme BEAUTY DAY limited items of some brands participating in the annual cosmetics festival “@cosme BEAUTY DAY” to be held from December 1st (Thursday) to December 3rd (Saturday) today, November 2022. Advance reservation sales will be accepted sequentially from 12:00 on Tuesday, March 22nd. [Image 1

In addition, @cosme’s popular live commerce “Oshiete! Beauty Club Member Live Shopping” will be powered up as a special edition of @cosme BEAUTY DAY on December 1st (Thursday), 2nd (Friday), and 3rd (Saturday). A total of 30 hours of live distribution has been decided for 3 days. “Live × @cosme beauty staff” will support encounters between customers and products, and we will deliver a variety of projects and tricks that “cannot help buying”.
[Image 2

1. Advance reservation sales overview
We will start accepting pre-order sales applications for @cosme BEAUTY DAY limited items that can only be purchased at @cosme BEAUTY DAY, including products that have not landed in Japan and limited reprint products, from 12:00 on Tuesday, November 22nd.
*Pre-order sales will end as soon as the stock for pre-order sales runs out. Part of the quantity will be sold on a first-come, first-served basis during @cosme BEAUTY DAY, which starts on Wednesday, December 1st.
Advance reservation sales period: November 22, 2022 (Tuesday) 12:00 to November 30, 2022 (Wednesday) 11:59
■ Special site: https://beautyday.cosme.net/
◇ Special project: Limited reservations for 3 days on weekends for items that are sure to sell out
Limited to the weekend from November 25th (Fri) to November 27th (Sun), pre-order sales of super featured items will be held every day from 20:00. Target items for each day can be reserved for 24 hours from 20:00 on that day (*).
* Limited to 20:00 to 14:00 only on the last day. Part of each product will be sold on a first-come, first-served basis during the @cosme BEAUTY DAY period from December 1st (Thursday).
Implementation period: 2022/11/25 (Friday) 20:00 to 11/28 (Monday) 09:59 [Image 3

◇ Product not yet landed in Japan
A limited quantity kit that was sold only in China for NARS’s masterpiece pressed powder “Light Reflecting Setting Powder”, which won the @cosme Best Cosmetic Award, will be specially released. In addition, we have prepared a color that has not been released in Japan from Laura Mercier’s cream cheek “Tinted Moisturizer Blush”, which has a slightly complexion that is like skin care.
[Image 4

◇Limited reproduction product
SUQQU “Powder Blush Compact”, a very popular limited edition palette that gorgeously colors any skin, will be reprinted for a limited time during BEAUTY DAY.
In addition, the Maison Margiela fragrance “Replica Memory Box”, which was sold out immediately when it was released last year, is reprinted. A special limited box set of 10 mini bottles of the brand’s
representative fragrance.
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*For other products, please see the press release announced on October 26: https://www.istyle.co.jp/news/press/2022/10/1026-bd.html
2. “Tell me! Beauty staff live shopping” @cosme BEAUTY DAY special edition “Tell me! Beauty staff live shopping” will feature @cosme active beauty staff who have a wide range of product knowledge from affordable prices to depacos, and will answer your beauty concerns in real time and enjoy shopping as it is. @cosme’s popular live commerce. This time, it will be even more powerful as a @cosme BEAUTY DAY special edition, and will be broadcast live for a total of 30 hours on December 1st (Thursday), 2nd (Friday), and 3rd (Saturday). In the program, we will introduce @cosme BEAUTY DAY exclusive items, give viewer-participation consultations on worries that incorporate a questionnaire, make up that you can imitate from tomorrow, and watch “Tell me! We will deliver a lot of attractive content that you can enjoy even if you are participating for the first time.
*Program content is subject to change.
tell me! Beauty staff live shopping Delivery URL:
https://www.cosme.net/flagship/liveshopping/live/
■Overview of @cosme BEAUTY DAY
This is an annual special event held at @cosme’s official online shopping site “@cosme SHOPPING”, @cosme’s flagship shop “@cosme TOKYO”, and cosmetics select shop “@cosme STORE”.
This year, the 5th time of the event, more than 350 brands, including brands participating for the first time, participated in the event. We will create
■Duration:
@cosme SHOPPING/ December 1, 2022 (Thursday) 12:00 to December 3, 2022 (Saturday) 23:59
@cosme TOKYO・@cosme STORE/ During the business hours of each store from Thursday, December 1, 2022 to Saturday, December 3, 2022 Advance reservation sales: November 22, 2022 (Tuesday) 12:00 to November 30, 2022 (Wednesday) 11:59
■ Special site: https://beautyday.cosme.net/
■ Contents of the event:
1. Earn points when purchasing
2. Sale of @cosme BEAUTY DAY limited items that can only be purchased on this day
3. Sale of limited items that can only be obtained at @cosme 4. Sample set gift
5. Shipping hurdles (@cosme SHOPPING only)
* Details will be announced in due course.
■ Participating brands (partial)
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■ What is @cosme SHOPPING?
“@cosme SHOPPING” is the official mail-order site of @cosme based on the concept of “I want to make everyone’s wish come true”. While working closely with the media @cosme, we handle a wide range of products, from hundreds of yen to tens of thousands of yen, across distribution channels. We provide e-commerce services that are very beneficial for brands.
@cosme SHOPPING Main Store: https://www.cosme.com/
■What is @cosme STORE/@cosme TOKYO?
A cosmetic select shop with the theme of “Cosmetics that you can try, meet, and be destined for.” 23 stores nationwide (as of September 2022). Utilizing the @cosme database, we offer a lineup of “products that consumers want” that transcends the boundaries of distribution channels. Offers.
Brand site:
@cosme STORE https://cosmestore.net/
@cosme TOKYO https://www.cosme.net/flagship/
[Company Profile of istyle Co., Ltd.] https://www.istyle.co.jp Tokyo Stock Exchange Prime Code No. 3660
Location: 34th floor, Ark Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6034
■ Established: July 27, 1999
■ Capital: 4,756 million yen
■Representative: So Endo, President and Representative Director ■Business description: Planning and operation of @cosme, a
comprehensive beauty portal site, and provision of related advertising services
[Inquiries]
istyle Inc. External Communication Office
Email: istyle-press@istyle.co.jp
Details about this release:
https://prtimes.jp/main/html/rd/p/000000252.000005126.html


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