Istyle Co., Ltd. Triple collaboration of “Boku Makeup” x @cosme x VOCE! “Nice to meet you beauty” supp ort campaign started

istyle Inc.
Triple collaboration of “Boku Makeup” x @cosme x VOCE! “Nice to meet you beauty” support campaign started

istyle Co., Ltd. (Chairman and CEO: Tetsuro Yoshimatsu) is launching a “Nice to meet you beauty” support campaign to support the “courage to take the first step” for beauty beginners. I decided to try it (hereinafter referred to as my makeup)” and the comprehensive beauty media “VOCE” will start with a triple collaboration.
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In this campaign, a special corner for my makeup will be set up on the 2nd floor of @cosme TOKYO. The beauty staff of @cosme TOKYO, the flagship shop of @cosme, will become Real Tama-chan, a beautician who appears in my makeup. Please also pay attention to the video of the large signage outside the store and the signage in front of the cash register. Also, on the @cosme site, five @cosme TOKYO beauty staff members have published a plan to guide you on recommended skin care and base makeup.
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We want to lower the mental hurdles for people who want to start beauty care and want to take the first step! A triple collaboration project that was born. Please pay attention to the store and website. VOCE “Nice to meet you beauty” support campaign
Campaign door page: Interview with Nozo Itoi:
Editing interview:
@cosme editorial department interview: @cosme beauty advisor interview: ◆ @cosme “Nice to meet you beauty” support campaign
[@cosme article]
・From recommended face wash to base makeup tips
 BA Answer:
 @cosme member answers: [@cosme TOKYO]
・ Signage video, 2nd floor special shelf development
Implementation period: November 16th (Wednesday) to November 29th (Tuesday) 11:00-21:00
Venue: @cosme TOKYO outside and 2nd floor (1-14-27 Jingumae, Shibuya-ku, Tokyo) ◆ Instagram live
Date and time: November 16, 2022 (Wednesday) 21: 00-21: 30 scheduled Scheduled to be distributed on VOCE official Instagram
( and @cosme official Instagram (
What is men’s beauty manga “I decided to try makeup”?
The serialized manga “I decided to try makeup” on the “VOCE” website, which has recorded a cumulative total of 10 million PV. When it was released as a book in February this year, it received a great response, such as winning the first place in Amazon’s best-selling ranking and comics overall. Season 2 starts this month.
Read Episode 1 of Season 2 What is beauty media “VOCE”?
“VOCE” is a comprehensive beauty media with the concept of “Being beautiful is fun”. Full of information on the latest cosmetics and best cosmetics recommended by beauty professionals. We are
transmitting discerning information seamlessly with magazines, websites, and SNS.
◆What is @cosme TOKYO?
This is @cosme’s flagship shop with 600 brands and 20,000 items ranging from affordable prices to luxury goods. A ranking corner where you can see popular products, a limited-time pop-up space where various brands hold events, an editorial corner planned by @cosme’s beauty staff who are professional cosmetics, etc. is producing URL:
◆What is @cosme?
With 16.5 million monthly visitors (including all devices), 42,000 brands and 370,000 products in Japan and overseas, a cosmetics database with content such as word-of-mouth search function, new product information, and rankings. This is a comprehensive beauty site. Since its opening in 1999, the number of members, the number of reviews, and the number of page views have continued to grow, and the cumulative number of reviews has exceeded 18 million.
[Company Profile of istyle Co., Ltd.] Tokyo Stock Exchange Prime Code No. 3660
Location: 34th floor, Ark Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6034
■ Established: July 27, 1999
■ Capital: 4,756 million yen
■Representative: Tetsuro Yoshimatsu, Chairman and CEO
■Business description: Planning and operation of @cosme, a
comprehensive beauty portal site, and provision of related advertising services
istyle Inc. External Communication Office
Details about this release:


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