Japan Management Association “Management Issues for Japanese Companies 2022” Survey results bulletin 2nd 70% of the points of collaboration with startups are “matching each other’s goals and visions”. 60% of exchanges are for the purpose of devel

Japan Management Association
“Management Issues for Japanese Companies 2022” Survey Results Bulletin [Part 2] 70% of the points of collaboration with startups are “matching each other’s goals and visions”. 60% of exchanges are for the purpose of developing new businesses

The Japan Management Association (Chairman: Masami Nakamura, JMA) started in 1979 with the aim of clarifying the management issues faced by companies and exploring themes and measures that will serve as management guidelines in the future. We are conducting a “Survey on Immediate Corporate Management Issues” for employees. This year, the survey was conducted from July to August 2022, and responses were received from 689 companies.
This time, as the second installment, we will report on the status of initiatives for collaboration with startup companies at each company. 1. 40% of large companies collaborate with startups. 60% of SMEs have not yet considered
2. More than 80% of manufacturers in the manufacturing industry answered “Technology provision/technical exchange”
3. More than 50% of the reasons for interaction are “connections of managers and executives”
4. Among the reasons for collaboration, support, and exchange, 66.6% of respondents cited “Development of new business” as the top reason, followed by “Acquisition of advanced technology not possessed by the company” (53.3%).
5. More than 70% of the points of collaboration with startup companies are “matching each other’s goals and visions”
*Detailed survey report will be published in December.
■ Overview of the 2022 (43rd) Survey on Immediate Corporate Management Issues
[Table 2: https://prtimes.jp/data/corp/16501/table/61_1_75476176ef69accb87d18f6a070443ae.jpg ]
* When citing survey data, please specify the name of the source (Japan Management Association “Management Issues for Japanese Companies 2022”).
[Inquiries regarding this matter]
Satomi Watanuki Public Relations and Marketing Office, Management Planning Center, Japan Management Association
3-1-22 Shibakoen, Minato-ku, Tokyo 105-8522 TEL: 03-3434-8620 or 090-6510-9161 E-mail: jmapr@jma.or.jp
1. 40% of large companies collaborate with startups. 60% of SMEs have not yet considered
○ Regarding the status of collaboration with startup companies, 19.4% of the total answered that they were “collaborating”, 11.6% answered “not collaborating but supporting and interacting”, and 17.1% answered “under consideration”. Yes [Fig. 1].
○ Among large companies, 40.0% answered that they are “collaborating” with start-up companies, and 18.6% answered “not collaborating, but providing support and interaction.” Approximately 60% of mid-sized companies and SMEs answered that they have not collaborated, supported, or interacted with start-up companies, and had not even considered doing so. There is a clear trend according to company size. ○ By industry, 13.2% of the manufacturing industry and 23.7% of the non-manufacturing industry responded that they were “collaborating,” indicating that the non-manufacturing industry is somewhat more collaborating with start-up companies. I was.
[Figure 1] Collaboration, support, and interaction with startup companies [Image 1

In this survey,
Large companies: 3,000 or more employees
Medium-sized companies: 300-3,000 employees
Small businesses: less than 300 employees
It is classified as
2. More than 80% of manufacturers in the manufacturing industry answered “technical provision/technical exchange.”
○ When we asked companies (n=214) that answered that they are “collaborating” with startups or “not collaborating but are supporting and interacting with them” (n=214), we found that As you can see, “Technical provision/technical exchange” (65.9%), “Funding” (52.3%), and “Human support/human exchange” (42.1%) were the most common. ○ In the manufacturing industry, “Technical provision/technical exchange” accounted for more than 80%, indicating that the focus is on technical exchanges.
○ In the non-manufacturing industry, “sales support” was more than 40%, but less than 20% in the manufacturing industry.
○ Looking at the status of collaboration, the specific details of collaboration at companies that are collaborating are “technology provision/technical exchange,” “financing,” “personnel
support/personal exchange,” “sales support,” There are various types of support, and it was found that the main content of the support provided by the companies providing support and exchange was “technical provision/technical exchange” (Fig. 2-2).
[Figure 2-1] Specific content of collaboration, support, and exchange with startup companies (by industry)
[Image 2

[Diagram 2-2] Specific contents of collaboration, support, and exchange with startup companies (by collaboration status)
[Image 3

3. More than 50% of the reasons for interaction are “connections of managers and executives”
○ Companies that responded that they were “collaborating” with startup companies, “not collaborating but supporting/exchanging”, or “not collaborating/supporting or interacting but considering” (n=332) ), 51.2% of respondents answered “personal connections with managers and executives” (Fig. 3). This was followed by “through financial institutions” (37.7%) and “through business partners” (34.3%). ○ Looking at the results by company size, large companies have a higher ratio of “through professional consultants” and “exchange meetings to create contact points with start-up companies,” indicating that the companies are actively working to reach out to them. I was. On the other hand, SMEs have a high ratio of “connections of managers and executives”.
[Figure 3] Opportunity for interaction with startup companies [Image 4

Four. Among the reasons for collaboration, support, and exchange, 66.6% of respondents cited “Development of new business” as the top reason, followed by “Acquisition of advanced technology not possessed by the company” (53.3%).
○ When asked about reasons for collaborating, supporting, and interacting with start-up companies, as shown in [Figure 4], “Development of new business” was the highest at 66.6%, followed by “Acquisition of advanced technology not owned by the company” (53.3%). %), followed by “strengthening existing businesses” (46.1%). In many cases, the purpose is to develop new businesses rather than to strengthen existing businesses, and in many cases, it seems that the reason for collaboration is to acquire technologies that the company does not have.
○ By company size, this tendency is strong among large companies, with “Development of new business” (75.7%) and “Acquisition of advanced technology not owned by the company” (64.5%), which are higher than the overall results. rice field. On the other hand, the percentage of SMEs for the above two items is low compared to the total, and it is characteristic that “market expansion” is 16 points higher than the total.
[Fig. 4] Reasons for collaboration, support, and exchange with startup companies (by company size)

[Image 5

Five. More than 70% of the points of collaboration with startup companies are “matching each other’s goals and visions”
○ Regarding the point for appropriately promoting collaboration with startup companies, the highest percentage was “Mutual purpose and vision match” (71.1%). Along with the third highest response, “Clarification of desired results and goals” (46.3%), we found that it is necessary to clarify and match the recognition of objectives and results. [Figure 5-1].
○ By company size, large companies are more likely to respond to “linkage with management strategy” and “acceleration of business speed” than overall companies.
[Figure 5-1] Points for appropriately promoting collaboration with startup companies (by company size)
[Image 6

○ Looking at the status of collaboration, companies that only support or interact with each other put a little less emphasis on matching their goals and visions, but companies that collaborate with each other are more likely to form equal partnerships and speed up decision-making. A distinctive result was that they recognized that linking with management strategy was a key point (Fig. 5-2). [Figure 5-2] Points for appropriately promoting collaboration with startup companies (by status of collaboration)
[Image 7

Overview of responding companies
■ Head office location
[Image 8

■ Industry
[Image 9

■ Number of employees
[Image 10

○ This time, as the second bulletin of the survey results for fiscal 2022 of the “Management Issues Survey” conducted by the Japan Management Association every year, we are introducing the results of the survey on the status of collaboration with start-up companies. ○ First of all, looking at the status of initiatives, among large companies, 40.0% responded that they are “collaborating” with startups, while 18.6% responded that they were “supporting and interacting with start-ups while not collaborating.” We found that about 60% are collaborating, supporting and interacting. In addition, about 60% of the respondents answered that they have not collaborated, supported, interacted with, or even considered it, with medium-sized companies and small and medium-sized enterprises with start-up companies. .
○ The specific content of collaboration, support, and exchanges with start-up companies differs depending on the industry. In the manufacturing industry, the most common specific content was “technical provision/technical exchange” at 82.9%. On the other hand, in the non-manufacturing industry, 56.5% of respondents answered “Technology provision/exchange” as the first, but the second was “Financing” at 55.1%, so there was not much difference.
○ Looking at the reasons for collaboration, support, and exchanges, when comparing large companies and SMEs, the most common reason for large companies was “promoting open innovation” (56.1% for large companies, 21.1% for SMEs, with a difference of 35 points), and “Acquisition of advanced technology that does not exist in the company” (large companies 64.5%, SMEs 35.6%, difference 28.9 points). On the other hand, SMEs chose “market expansion” (large companies 11.2%, SMEs 34.4%, difference 23.2 points). “Promotion of open innovation” is 40.7% among medium-sized companies, and in addition to the goal of acquiring resources, it seems that as the size of the company grows, they are also paying attention to promotion measures to bring about innovation.
■Details The press release can be downloaded from here.
https://prtimes.jp/a/?f=d16501-20221113-349bf79d9b9bde9e4121b9b44e8870f3.pdf Details about this release:
https://prtimes.jp/main/html/rd/p/000000061.000016501.html


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