Vegetarian Butcher Japan Co., Ltd.
Japan’s first! A futuristic restaurant where you can experience sustainability! Grand opening of “The Vegetarian Butcher Roppongi”! “The Vegetarian Butcher Roppongi Store” will open from 11:00 on Thursday, December 1, 2022.
[10 second summary of this article]
・“The Vegetarian Butcher Roppongi Store” will open on Thursday, December 1, 2022! A futuristic restaurant where you can experience sustainability.
1. Collaboration of TVB x Tasting Market “FUKUSHIMAYA”
2. A plant-based menu created by TVB x Chef Tetsuo Ohira
3. Collaboration between TVB and Ethical Convenience Store
“Showrooming store that sells experiences and does not sell products” Vegetarian Butcher Japan Co., Ltd. (Headquarters: Toshima-ku, Tokyo, Representative: Yukihiko Muratani) will open “The Vegetarian Butcher Roppongi Store” in Roppongi, Tokyo from 11:00 on December 1, 2022 (Thursday). increase. (Ark Hills South Tower B1F, 1-4-5 Roppongi, Minato-ku, Tokyo 106-0032)
[Video 3: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=OJlKSpSLmlg]
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=t916nKmcMD0] The Vegetarian Butcher is a PBM startup venture established in the Netherlands in 2011. In December 2018, the UK-Netherlands Unilever, a major food and daily necessities company, acquired the company in anticipation of market expansion, attracting attention. In 2019, we collaborated with Burger King, a global hamburger chain, and launched “REBEL WAPPER” in 25 European countries. (Currently deployed in 55 countries around the world)
 Collaboration of TVB x tasting market “FUKUSHIMAYA”
It is a food market where the founder, Toru Fukushima, works with producers all over the country to create vegetables, perishables, and side dishes made in the store’s kitchen with an awareness of domestic production and additive-free use.
This time, TVB x FUKUSHIMAYA will collaborate to open “The Vegetarian Butcher Roppongi”.
The ingredients used in the restaurant are carefully selected by FUKUSHIMAYA. We provide our customers with healthy, safe and secure food.
 Plant-based menu created by TVB x Chef Tetsuo Ohira
Chef Tetsuo Ohira (Born in Tokyo in 1973. Trained in restaurants in more than 20 countries, including France, Italy, Greece, and India. He also runs a natural restaurant in Wakayama. A top chef who has gained tremendous support from the industry.)
We have prepared a special menu limited to the Roppongi store that makes use of TVB ingredients.
More than 90% of the menus we offer are vegan, gluten-free, oriental, and use organic ingredients in order to accommodate a variety of dietary needs.
 “Showrooming store that sells experiences, not products” proposed by TVB x Ethical Convenience Store
A showrooming store is defined as a place where you can “see, touch and check the products” like a showroom, and where you can purchase through the WEB / app.
The showrooming store proposed by TVB x Ethical Convenience Store expresses the world view of each brand under the theme of [experience of sustainability] and creates a space.
At TVB, we will create a space with the theme of “a butcher shop that specializes in plant-based products.”
By not selling on the spot, you can lower the psychological hurdles for customers to purchase. Also, by preventing impulse purchases, you won’t regret your purchase later.
Customers make a purchase after having a solid understanding of the product and brand, so we will build a deep communication between the brand and the customer.
Details about this release: