Kesion Co., Ltd. The skin care brand “IT’S MINE” opens the first POP-UP at “one x one (one by one) Shi njuku Mylord store”

Kesion Co., Ltd.
Skincare brand “IT’S MINE” opens its first POP-UP at “one x one (one by one) Shinjuku Mylord store”

“I can meet you. you can try can buy. At the “one×one Shinjuku Mylord store”, which is operated under the concept of “a unique market of “good things” of the Internet and the real world”, talents Chiaki and Nanako Fujisaki are in charge of production and product design. The first POP-UP of the skin care brand “IT’S MINE” for customers is being held.
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“IT’S MINE” was pre-sold on the official EC site in July 2022 and received a great response, and along with that, the YouTube video was viewed 100,000 times (https://www.youtube.com/watch?v=JfWMzorJMEI). ), and achieved about 1,200 Instagram followers in a week. In response to this market need, the brand policy of “IT’S MINE” is to reflect the voices and services of users from the consumer’s point of view in products, and “one x one” provides a place to connect the thoughts of consumers and creators. The concept of “” matched, and this project was realized. You can actually pick up gel creams and face oils that can only be purchased on EC sites and try out the texture and scent of essential oils. In addition, during the exhibition, Mr. Fujisaki visited Instagram live (archive delivery on November 4, 2022: https://www.instagram.com/p/Ckf3zjUJEXs/) and product explanations at stores. (Irregular visits).
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November 4, 2022 (Friday) At the time of Instagram live
The concept of “one x one” is “connection”. We provide a place to connect the thoughts of consumers and creators
The recent trend of e-commerce and D2C companies emphasizing “experiences” at real stores is that consumers themselves are seeking “new experiences” and “communication” such as “joy” and “surprise”. We are definitely changing the existing concept of the retail industry, which emphasizes opening new stores. In order to create a good opportunity to realize both “new experience” and “communication”, “one x one Shinjuku Mylord store” opened in a prime location in Shinjuku with high circulation. This is a new store where the one×one staff communicates and proposes products developed by creators to consumers. Overview of POP-UP
・ Period: November 3 (Thursday) to December 6 (Tuesday), 2022 ・Business hours: 11:00-21:00
・ Location: 1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo Odakyu Shinjuku Mylord 2nd floor “one x one Shinjuku Mylord”
・ Online: https://onexone.net/
“IT’S MINE” brand introduction
・ Secret story of the birth of skin care
Nanako Fujisaki, who was active as a talent and aroma blend designer, met her old friend Chiaki one day. I was very pleased. Chiaki is lazy, but she feels the importance of taking care of her at her age. Fun like a science experiment with a dropper! Cute side by side! With excitement, we started developing cosmetics while having fun and being excited as the best consumers.
·concept
Perfect for people who are lazy or busy
●Basic 1-step care
All-in-one (4in1 lotion, serum, milky lotion, cream)
●It is OK to add whichever one you want depending on your mood and the feeling of your skin that day.
● 100% essential oil (essential oil)
 Meticulously blended so that the scent does not interfere with any combination of elegant scents
– Side by side cute tension up
● Factory direct sales at a reasonable price
● 8 free
Free of mineral oil, alcohol, talc, parabens, synthetic fragrances, petroleum-based surfactants, silicon, and UV absorbers
“IT’S MINE” product introduction
・IT’S MINE all-in-one gel cream
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Moisturizes the skin and keeps it moist and plump.
Contents: 60g ¥5,500- (excluding tax)

・IT’S MINE face oil glowing pink
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It softens the skin, prevents rough skin, and tightens it to a glossy and smooth skin.
Contents: 20ml ¥5,980- (excluding tax)

・IT’S MINE face oil light blue
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It balances the skin’s oil and water content, making the skin fresh and moist, and keeping the skin flexible.
Contents: 20ml ¥5,980- (excluding tax)

・IT’S MINE face oil rich yellow
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It replenishes the lack of sebum and turns dry troubled skin into skin that can keep moisture and prevents dryness of the skin.
Contents: 20ml ¥5,980- (excluding tax)

Recruitment of branch companies
At the “one x one Shinjuku Mylord store”, we are looking for products and companies that can provide “new experiences” to consumers, such as D2C companies, start-up companies, and influencer’s original brands. If you are interested in opening a store, please contact the following contact information. Individuals can also open a store.
Store management company
・Name: Kesion Co., Ltd.
・Head office location: 1-21-25 Kitahorie, Nishi-ku, Osaka-shi, Osaka 550-0014 ・Representative Director: Kenichi Takayama
・Established: December 1995
・Capital: 241.05 million yen
・Business description: Advertising agency, space/outdoor/traffic advertising/SP planning/design/web production
・ URL: https://www.kesion.co.jp
[Inquiries about the release]
Kesion Co., Ltd. Tokyo branch office
Address: 7th floor, Three F Minami Aoyama Building, 6-11-1
Minami-Aoyama, Minato-ku, Tokyo
TEL: 03-6418-7707
Person in charge: Koyama, Business Development Department
(zerobase_onebyone@kesion.co.jp)
*This press release is information as of November 18, 2022. This may change in the future.

Details about this release:
https://prtimes.jp/main/html/rd/p/000000038.000045871.html


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