Key persons thoroughly discuss new strategies for the resumption of tourism. “Tourism DX Seminar” will be he ld online.

Regional Revitalization Partners Network
Key persons thoroughly discuss new strategies for the resumption of tourism. “Tourism DX Seminar” will be held online.
-Thinking about the digital transformation of tourism that is needed now-
General Incorporated Association Regional Creation Partners Network (Headquarters: Shibuya-ku, Tokyo / Representative Director: Tomoki Muramatsu) and MATCHA Co., Ltd. (Headquarters: Chuo-ku, Tokyo / President: Masaru Aoki) will hold an online seminar “Regions in Japan. Thorough discussion of tourism DX trends that support Along with the past projects and future developments related to DX promoted by the Japan Tourism Agency, we will introduce DX methods that support local communities, such as digitization and multilingual sites to stimulate domestic demand and welcome foreign tourists visiting Japan. We will hold online seminars for tourism-related businesses such as DMOs (tourism development corporations), accommodation facilities, and ski resorts.
In October 2022, by resuming acceptance of inbound tourists for tourism purposes due to the relaxation of border measures and launching the “National Travel Support” measure to stimulate domestic demand, tourist spots and tourist facilities will respond to rapidly recovering demand and improve productivity and added value. As an initiative for this, there is an urgent need to respond to tourism DX (digital transformation).
[Image 1

Snow resort DX example
In the first part of the seminar, Mr. Kenzo Tomita, Director of the Tourism Resources Division of the Tourism Regional Development Department, who is in charge of this project at the Japan Tourism Agency, will be invited to give a lecture on the theme of “Future Direction of Tourism DX Policy”. The Japan Tourism Agency is requesting 1.5 billion yen for “support for improving added value of tourist spots and the tourism industry through DX and collaboration between businesses” as one of the projects for next fiscal year. Utilizing data from accommodation facilities, we will work to improve the productivity and profitability of the entire region, improve the convenience of travelers through cross-industrial collaboration within and outside the region, and advance the management of tourist destinations.
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Hometown tax DX example
In Part 2, the top management of private businesses working on tourism DX will gather and hold a talk session on the theme of “What is tourism DX that supports Japanese regions?” Panelists include Kenichi Kawamura, President and CEO of Trust Bank, which supports the region with Japan’s largest hometown tax payment site “Furusato Choice”, “Kifutabi”, “Choice Pay”, etc., digitalization of products for local governments and tourism administration, and tourism , Fumiko Kato, CEO of WAmazing, which handles the DX business of snow resorts, Yu Aoki of MATCHA, which has launched a new service “MATCHA Contents Manager” that allows local governments and local tourism organizations to disseminate local tourism information in multiple languages. The president and representative director took the podium, facilitating Tomoki Muramatsu, representative director of the local creation partners network that supports DMO’s tourism DX promotion all over the country. discuss.
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Overview of the seminar
● Participation application page https://regional-net-dx1.peatix.com “The 1st Tourism DX Seminar-Thorough discussion of tourism DX trends that support Japanese regions-”
December 5, 2022 (Wednesday) 14:00-15:30
Held online Free of charge
Organizer: (one company) Regional Revitalization Partners Network Co-organizer: MATCHA Co., Ltd.

【Greeting】
(one company) Regional Revitalization Partners Network Representative Director Tomoki Muramatsu
MATCHA Co., Ltd. Representative Director and President Masaru Aoki [Lecture]
“Future direction of tourism DX policy”
Kenzo Tomita, Manager, Tourism Resources Division, Tourism and Regional Development Department, Japan Tourism Agency

[Talk session]
“What is tourism DX that supports Japanese regions?”
Trust Bank Co., Ltd. Representative Director Kenichi Kawamura WAmazing Co., Ltd. CEO Fumiko Kato
MATCHA Co., Ltd. Representative Director and President Masaru Aoki (One company) Regional Revitalization Partners Network Representative Director Tomoki Muramatsu (Facilitator)
Moderator: Anna Matsunaga
(Titles omitted)

Details about this release:
https://prtimes.jp/main/html/rd/p/000000032.000036473.html


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