Kirin Brewery Co., Ltd. “Johnnie Walker Black Label 12 Years Old” features “multi-layered and bold taste ” expressed in the harmony of band performances “Johnnie Walker” New TV CM Aired from November 14th (Monday) start

Kirin Brewery Company, Limited
“Johnnie Walker Black Label 12 Years Old” features “multi-layered and bold taste” expressed in the harmony of band performance “Johnnie Walker” new TV commercial to start airing from November 14th (Monday) From the beginning of December, “Johnnie Walker” will jack the Shibuya area! Shibuya Scramble Crossing, Tokyu Plaza Omotesando Harajuku, and Shibuya Yokocho are all filled with Johnnie Walker!

Kirin Brewery Co., Ltd. (President: Hideki Horiguchi) has announced that it will release Johnny Walker, one of the most iconic whiskeys in the brand, from Johnnie Walker, the world’s No. 1* Scotch whiskey brand owned by Diageo (UK). A campaign to spotlight “Walker Black Label 12 Years” will start in November 2022. In conjunction with the start of the campaign, a new TV commercial “Blending” (15 seconds) will be aired from November 14th (Monday).
* Sales volume based on IMPACT DATABANK 2021
[Image 1

[TV commercial story]
■ TV commercial “Blending” (15 seconds)
Continuing from last year, the theme of this TV commercial is “KEEP WALKING”, the key message of the brand, and the “multi-layered and bold taste” brought about by the blending technology that is the feature of “Johnnie Walker Black Label 12 Years”. to the relationship between the performance of a solo instrument and the harmony played by a band that combines them. The storyteller is Emmy Award and Critics League Award nominated actor Jonathan Majors. The band will be performed by Ezra Collective, a quintet that has dominated the British jazz scene.
The sound of the solo instruments played by Ezra Collective is compared to the four characteristics of single malt: “rich taste”, “smoky aroma”, “fresh fruit flavor”, and “smooth mouthfeel”, and each instrument is combined to make music. Majors tells us that adding a new harmony to the “Johnnie Walker Black Label 12 Years Old” shows the exquisitely balanced “multi-layered and bold taste”.
■ TV commercial cut
[Image 2

[Image 3

[Image 4

[Image 5

[Image 6

[Image 7

■ WEB CM “Blending” (30 seconds), “Tasting” (30 seconds), “Aging” (20 seconds) In the WEB CM, which will be released on the same day as the TV CM, three episodes will be released that convey the appeal of the taste of “Johnnie Walker Black Label 12 Years” from the three perspectives of “blending”, “taste” and “aged for 12 years”. Walk through the creative world that Majors expresses through dance and music, and convey the features of “Johnnie Walker Black Label 12 Years Old” from each perspective.
■ WEB CM “Blending” cut
[Image 8

[Image 9

[Image 16

■ WEB CM “Tasting” cut
[Image 11

[Image 12

[Image 16

■ WEB CM “Aging Hen” cut
[Image 14

[Image 15

[Image 16

[CM overview]
■TV commercials
Title: Johnnie Walker Black Label 2012 “Blending” (15 seconds) Release date: November 14, 2022 (Monday)
Broadcast location: Nationwide
Video URL: https://youtu.be/RdPXtY6zLic
■ WEB CM
Title: Johnnie Walker Black Label 2012 “Blending” (30 seconds)     Johnnie Walker Black Label 2012 “Tasting Hen” (30 seconds)     Johnnie Walker Black Label 2012 “Aging Hen” (20 seconds) Release date: November 14, 2022 (Monday)
Video URL: https://youtu.be/71WmFR9sMb0 (“Blending”)
     https://youtu.be/SFQa1a2hHvE (“Tasting”)
     https://youtu.be/XlUquxlW3nY (“Aging”)
[Johnnie Walker Black Label 12 Years Shibuya Area Jack Campaign] [Image 17

Image of the entrance of Tokyu Plaza Omotesando Harajuku
Along with the airing of this TV commercial, the “Johnnie Walker Black Label 12 Years Shibuya Area Jack Campaign” will start. From December 5th (Monday), various outdoor advertisements will be held in the Shibuya area, including the Shibuya Center Gai board, starting with the entrance jack of Tokyu Plaza Omotesando Harajuku. At Shibuya Yokocho, the “Johnnie Walker” fair will be held from December 5th (Monday) to December 18th (Sunday). During the period, you can enjoy “Johnny Highball” at all stores, and liven up with talks by in-store DJs and MCs under the theme of “Music & Talk”. We aim to impress the brand by making full use of every part of the Shibuya area, which is showing excitement towards the end of the year.

■Overview of “Johnnie Walker Black Label 12 Years Shibuya Area Jack Campaign” [Image 18

Shibuya Yokocho “Johnnie Walker” Fair (when held in 2021)
1. Tokyu Plaza Omotesando Harajuku Entrance
Period: December 5th (Monday) to December 18th (Sunday)
Venue: Tokyu Plaza Omotesando Harajuku Entrance
(4-30-3 Jingumae, Shibuya-ku, Tokyo)
2. Shibuya Yokocho
Name: “Johnnie Walker” Fair
Period: December 5th (Monday) to December 18th (Sunday)
Venue: Shibuya Yokocho
(RAYARD MIYASHITA PARK South 1F, 6-20-10 Jingumae, Shibuya-ku, Tokyo) [About Johnnie Walker]
[Image 19d80265-6-f9af39e9c2cb845b1b4e-15.jpg&s3=80265-6-ccc455c627bedd06df22af469986b874-3900x3900.jpg
In 1820, the whiskey blend was inspired by the blends of spices and teas sold in a small grocery store opened by founder John Walker. At the time, the quality of whiskey was not necessarily uniform, but we brought a deep and rich taste by blending a variety of unblended whiskeys with a stable supply of high quality. For more than 200 years since then, Johnnie Walker has continued to focus on blending technology, and its taste is loved as the world’s No. 1* Scotch whiskey brand.
“Johnnie Walker Black Label 12 Years” can be said to be the
culmination of that “Johnnie Walker”. A blended scotch based on the concept of aging for 12 years, it is called a “masterpiece” or “ultimate” for its multi-layered flavor, including smoky, and its deep and rich taste.
* Sales volume based on IMPACT DATABANK 2021
Official homepage https://www.johnniewalker.com/ja-jp/
Facebook        https://www.facebook.com/JohnnieWalkerJapan/ Instagram        https://www.instagram.com/johnniewalkerjapan/ Twitter: https://twitter.com/johnniewalkerja
Details about this release:
https://prtimes.jp/main/html/rd/p/000000006.000080265.html


rehow

One thought on “Kirin Brewery Co., Ltd. “Johnnie Walker Black Label 12 Years Old” features “multi-layered and bold taste ” expressed in the harmony of band performances “Johnnie Walker” New TV CM Aired from November 14th (Monday) start

  1. When someone writes an post he/she maintains the image of a user in his/her
    brain that how a user can understand it. So that’s why this
    piece of writing is perfect. Thanks!

Leave a Reply

Your email address will not be published.

%d bloggers like this: