Kotatsu Co., Ltd.
“SHIFT 80”, which discovers and disseminates slum talent from Africa, holds its first pop-up store at Shibuya Scramble Square
November 24th (Thursday) to 29th (Tuesday), 2022 Shibuya Scramble Square 9F “Enter the E” The Showroom Store
Kotatsu Co., Ltd. (Headquarters: Hinodecho, Nishitama-gun, Tokyo, Co-CEO: Miggy Sakata) operates an ethical brand “SHIFT 80”, an ethical fashion specialty select shop “Enter the E” that sells only clothes that are friendly to people and the environment. The brand’s first pop-up will be held from November 24th (Thursday) to 29th (Tuesday), 2022.
“SHIFT 80”, which has been developed only online, will hold a pop-up store for the first time at Shibuya Scramble Square. It is the first opportunity to actually get it. In addition to the new collection, 10 popular items will be exhibited and orders will be accepted. Please come and visit us.
We use 100% organic cotton from Uganda, including items that are characterized by the use of African fabrics by designers from slums, and all processes from spinning and knitting to sewing are done in a factory with excellent technology in Japan. Unfolds broken items, etc. Pop-up store overview
Sales period: November 24th (Thursday) to 29th (Tuesday), 2022 Holding store:
■ Shibuya Scramble Square 9F “Enter the E” The Showroom Store Address: 2-24-1 Shibuya, Shibuya-ku, Tokyo 150-0002
Access: Directly connected to/above Shibuya Station/Underground entrance number B6
Business hours: 10:00-21:00
Exhibition sale item
Recycled Cotton Sweatshirt Colorful Hoodie
Kitenge (African fabric) is used inside the hood. Kitenge accents are a specialty of Kenyan fashion designer Lillian. A design that is vivid but not overstated will bring out your individuality.
Undyed Colored Organic Cotton Earthling Sweat
An oversized sweatshirt that allows you to spend your days freely and comfortably regardless of age, body type, gender, or style. We use brown and green of colored organic cotton, which is naturally colored cotton itself. The fabric is finished without dyeing, making the most of the beauty of cotton itself.
Ugandan Organic Cotton Loopknit Pullover
Plain design that is simple and easy to mix and match. Oversized pullover made from 100% Ugandan organic cotton. You can wear it a lot regardless of the scene or season.
bubble wax long dress shirt
A long shirt dress that is easy to mix and match, whether you wear it alone or open the buttons and put it on. The banded collar makes your face look neat and voluminous on the sleeves, so you can wear it alone.
confidence pants bubble wax
Pants with an atmosphere that combines a rough silhouette that can be easily put on without picking up the line of the lower body and a unique pattern. The bubble wax print with a strong presence will match any outfit you choose tops.
About “Enter the E”
“Towards a society where ethical fashion that considers people and the environment is not something special, but standardized”
Environmental problems and human damage caused by clothing continue to be a serious situation. We need to review our past consumption and choices, and make clothes a sustainable industry. On the other hand, organic and recycled materials, economic support for the creators, and fair trade clothes are still not common. This is the current situation.
Although I feel that I want to choose things that are considerate of people and the environment in my daily shopping, the reality of Japanese consumption is that there are few options for prices and designs that are close to me, and it is not possible to incorporate them. In order to solve the situation that continues to place a burden on people and the environment, we started “Enter the E”.
While considering people and the environment, we curate items that combine design, quality, and economy from all over the world for Japan, creating a sustainable clothing life for those who have been interested but could not choose. .
About “SHIFT 80”
“SHIFT 80” is an ethical fashion apparel brand whose items all lead to the creation of educational opportunities and livelihood support for poor children in Africa, as well as support for women in difficult situations.
The brand name comes from “sharing 80% of the profit (distributable amount) with those who need it to shift the world for the better”. We are developing an ethical (= ethical, moral) business, and of course we are committed to quality and design, but we also practice manufacturing that considers people, society, and the natural environment.
In addition to developing items in collaboration with fashion designer Lillian Wagara from Kibera, a huge slum in Nairobi, Kenya, we use organic cotton from Africa such as Uganda and Tanzania. Some of the items are produced in Kibera slum workshops and are used for local vocational training and job creation.
In the shooting in Kenya, we use young people who are from Kibera slums as models and are cultivating role models.
・ LINE: https://page.line.me/622wtjqt
Operating company: Kotatsu Co., Ltd.
Established: February 2022
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=Y_HLecXD61U]
“SHIFT 80” representative profile Miggy Sayaka
Established Kotatsu Co., Ltd. after working for advertising production company Hakuhodo Kettle. Representative of the ethical apparel “SHIFT 80”, which shares more than 80% of the distributable profit for the purpose of supporting orphans, poor children and women in Africa who met on the way.
He is doing multiple jobs and activities at the same time, such as writing essays on travel and career, giving lectures, running cafes, and practicing a style of working while traveling around Japan using a camper as a mobile office and home.
Books: Travel around the world “I would have died if I didn’t travel” (KK Bestsellers), which was selected as one of the “Good Travel Books 2020”, and “I’m cute, let me travel solo travel” (Sangyo Editing Center) Such.
Awards: Cannes Lions, New York Festivals International Advertising Awards, Spikes Asia, Ad Fest, Advertising Dentsu Awards, etc. ACC2022 judge.
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