KYU Co., Ltd. KYU Co., Ltd. launches “anjir,” a natural makeup brand that unleashes your hidden “color a nd scent.”

KYU Co., Ltd.
KYU Co., Ltd. launches “anjir”, a natural makeup brand that unleashes your hidden “color and scent”
Sales will begin on January 11, 2023 (Wednesday) at the anjir official online store.

KYU Co., Ltd. (located in Shibuya-ku, Tokyo, CEO: Yuko Sugamoto) has launched the natural makeup brand “anjir”, and all 7 items as the anjir 1st collection will be available from January 11, 2023 (Wednesday). It will be on sale at the anjir official online store. [Image 1

Anjir means fig in Persian.
A rare fruit that can’t be seen from the outside, but quietly blooms inside. Just like figs, in anjir, we call the flowers (emotions, scents, colors) that we all have within ourselves as “colors and scents.” It is a natural makeup brand that brings out the mind,
self-affirmation, and even suppleness by gently adding anjir to unleash the “color and scent” that each person has.
Brand Philosophy
We, anjir, have experienced the pandemic and thought that it is necessary to create products that face the problem of “mental health”. After the pandemic, it became difficult to convey the sense of distance and emotions between people, and now we believe that individuality and way of life are becoming more important.
Anjir actively incorporates anti-stress ingredients that protect the skin from environmental stress damage and ingredients that work on hormones, which are currently regarded as problems and issues, and take a step towards the human mind and five senses to create a lifestyle. We aim to be a brand that is close to
In addition, now that functional value and a wide variety of products are being created one after another, anjir aims as a brand to create not only product value but also emotional value, self-expression value, and a world view that is easy to sympathize with. is up. anjir 1st collection
“Unveil your hidden glow”
Unlock the secret inside your veil
The anjr 1st collection expresses the concept of the brand itself, Released a total of 7 SKUs: 2 cushion foundations, 2 eyeshadows, and 3 lipsticks.
Starting with base makeup that is closest to the bare skin, followed by eye makeup that leaves a lasting impression, and finally adding color with lipstick one by one, we believe that each person’s color and scent are important items, so we will start with these three items. .
[Image 2

Product Lineup
Enchanted Cushion Foundation
2 types (01 Light beige / 02 Natural beige) 10g 4,620 yen (tax included) 99% natural ingredients / SPF35+++ / 99.9% blue light cut /
anti-pollution / animal-derived ingredients free / nano-free 〇KEY INGREDIENTS: RC protection complex, camellia flower extract, hemp stem cell culture medium, fig fruit fermented liquid, soybean extract, marine plant stem cells, centella asiatica extract
〇 Effects: skin tone correction, skin barrier strengthening, gloss up, moisturizing
〇 Fragrance: Fig
Protects against external stress and instantly fills with plenty of moisture. Manipulate light for translucent, glossy skin.
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Product Features
1. SPF35 PA+++, but contains 99% naturally derived ingredients, marine plant stem cells*1, and 6 kinds of organic ingredients*2. Contains plenty of botanical beauty ingredients that are familiar to the skin, such as centella asiatica extract, to not only give the skin a glossy surface, but also to make the skin look fresh and transparent from the inside.
2. By manipulating light, unevenness is softly blurred *3 Soft-focus powder *4, polarized pearl *5 that changes the impression depending on the angle, and sebum-adsorbing powder *6 that prevents shine, providing high adhesion and long-lasting coverage. It is also a feature that you can keep it.
3. Contains RC protection complex*7 that cuts blue light that can cause photoaging. In addition, pollution (air pollutants such as pollen and PM2.5), which is said to cause skin problems such as inflammation, oxidation, and skin aging when attached to the skin, is an extract* extracted from camellia petals. 8 protects the skin from dryness caused by environmental stress damage*3.
4. The fig, which is also the origin of anjir, is a mysterious fruit that blooms inside the fruit, even though it is written as “figure”. Fig flowers, which are invisible from the outside, contain
phytoestrogens, which are said to act like female hormones. It is also rich in polyphenols and is said to have anti-aging effects. Formulated with fermented fig extract *9, which can be said to be the symbol of the brand, it works not only on the outside but also on the inside, aiming for one step further care.
*1 Crismum maritimum callus culture fluid (moisturizing ingredient) *2 Calendula officinalis flower extract, rosemary leaf extract, sea buckthorn oil, jojoba oil, apricot oil, red raspberry oil
*3 Depends on makeup effect
*4 Saccharomyces culture, lauroyl lysine
*5 Titanium oxide, mica
*6 Silica
*7 Cranberry abyssinica seed oil, licorice root extract, β-carotene, xanthophyll, tocopherol sunflower seed oil, rosemary leaf extract (all skin protective ingredients)
*8 Camellia flower extract, propanediol, water
*9 Schizosaccharomyces, fig fruit fermented liquid (both moisturizing ingredients)
Irresistible Eye Shadow
2 types (01 Pink Fig / 02 Orange Peel) 7.4g 4,950 yen (tax included) Two textures / high adhesion / high color development
* KEY INGREDIENTS: collagen, macadamia seed oil
〇 Effect: moisturizing, stickiness reduction
〇 Fragrance: Fig
Five colors and textures that you can’t take your eyes off. For soft, sophisticated and enchanting eyes.
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Product Features
1. A pink fig base with a complex mix of figs, and a brownish orange peel base. Two colors that are compatible with each other are dared to be expressed with each eye shadow palette. By setting two textures and five colors in one palette and combining the conflicting tightening color and accent color into one, it expresses the various colors and emotions that the person has inside.
Both cream eyeshadow and powder eyeshadow are formulated with collagen*1 to moisturize the eye area where dryness is a concern. 2. The cream eyeshadow adheres well and spreads well, and it has just the right amount of sheerness to make the most of the original color of the eyelids, while wearing a soft veil. The combination of paste raw materials*2 that are familiar to the skin, and the oil*3 that feels light on the fingers, reduce the stickiness that is unique to cream types.
3. The wet-molded powder eyeshadow has a moist and soft feel, and the color you see blends into your skin. A texture that suits any skin tone. By blending plate-shaped powder*4 and spherical powder*5 in a well-balanced manner, it adheres well and spreads well without the need for special techniques. Among the five colors, the lame, which combines good skin familiarity and gorgeousness, can be applied evenly and beautifully until the end by a manufacturing method that mixes the lame throughout.
*1 Isostearoyl hydrolyzed collagen (moisturizing ingredient) *2 Dimer dilinoleic acid (phytosteryl/isostearyl/cetyl/stearyl/behenyl) *3 Macadamia seed oil, caprylic/capric triglyceride, isostearyl isostearate) *4 Synthetic fluorophlogopite
*5 Silica
Sensual Lip Stick
All 3 types (01 Fig Red / 02 Peony Pink / 03 Azalea Orange) 4g 3,300 yen (tax included)
95% natural ingredients / 99.9% blue light cut / anti-pollution 〇KEY INGREDIENTS: RC protection complex, camellia flower extract, soybean extract, fermented fig extract, rose quartz, centella asiatica extract, oil-soluble licorice
〇 Effects: moisturizing, gloss up, anti-inflammatory, vertical wrinkles, volume up
〇 Fragrance: Fig
The color that makes the original color of the lips look beautiful is sinful enough to take away your eyes. For watery glossy lips that are plump and round, like a captivating fruit.
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Product Features
1. When applied to the lips, it melts at body temperature, and has a sleek application, high color development, and high moisture retention.
Contains volumizing ingredients*1 to care*2 for wrinkles and dry lips. 2. The sticky, natural-based formulation contains a variety of oils with emollient effects and beauty ingredients, so it stays moisturized for a long time and does not become dull even after a long time. Contains centella asiatica extract and oil-soluble licorice, which have an effect to prevent chapped lips, and moisturizes lips that are concerned about dryness and chappedness due to wearing a mask for a long time *2.
3. The extract*3 extracted from camellia petals has anti-wrinkle and antioxidant effects by promoting collagen production. Formulated with RC Protection Complex*4, which cuts blue light that promotes aging, to protect lips during the day.
4. Formulated with fermented fig extract, hemp stem cell culture fluid*5, rose quartz*6, and soybean extract*7. It is a prescription that enhances each person’s charm, shines from the inside, and brings moisture to the heart.
*1 Palmitoyl Tripeptide-38, Himematsuba Button Extract, Cetearyl Ethylhexanoate, Sucrose Cocoate, Sorbitan Isostearate
*2 Depends on makeup effect
*3 Camellia flower extract, propanediol, water
*4 Cranberry abyssinica seed oil, licorice root extract, β-carotene, xanthophyll, tocopherol sunflower seed oil, rosemary leaf extract (all skin protection ingredients)
*5 Schizosaccharomyces, fig fruit fermented liquid (both moisturizing ingredients)
*6 Asacallus lysate, glycerin, guar gum, xanthan gum, phytic acid *7 Quartz
*8 Soybean seed extract
Product Philosophy
Synthetic coloring free
silicone free
UV absorber free
Synthetic fragrance free
Paraben free
Mineral oil free*1
Alcohol-free*2
*1 Excluding eyeshadow (powder formula only)
*2 Excluding lipstick and cushion foundation
[Handling stores]
anjir official online store (Opening on January 11, 2023 (Wednesday)) *Please refrain from using it in magazines or other media as it contains expressions that violate relevant laws and regulations. Details about this release:
https://prtimes.jp/main/html/rd/p/000000007.000073515.html


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