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[Latest SEO Survey 2022] Mie Prefecture ranks 3rd in search inflows on official prefectural tourism sites
Independent survey of official tourism sites in 47 prefectures nationwide
Full Speed Co., Ltd., which provides Internet marketing support including SEO, independently conducted a survey on the number of natural search inflows targeting official tourism sites in 47 prefectures nationwide.
Survey outline
Survey target: 47 sites
Survey period: As of September 28, 2022
Survey Tool: Ahrefs
Survey background
On September 26, 2022, the Japan Tourism Agency made an announcement regarding nationwide travel support. *1 Along with this, it is believed that the momentum for domestic tourism will increase. And while the new normal and digital shift are being called out, each prefecture is operating an official tourist site. Although it should not be compared with the cross-sectional tourist sites of private business companies, we conducted our own research on what kind of search needs there are for sites that are official and specialized for one’s own prefecture. This survey uses analysis data from Ahrefs, an SEO analysis tool used by over 600,000 digital marketers worldwide. *1 https://www.mlit.go.jp/kankocho/news06_000570.html
460,000 accesses (monthly) in Osaka prefecture ranked first in inflow Below is a survey using Ahrefs on the number of natural search inflows to the official tourism sites of 47 prefectures. Osaka ranked first, with a difference of about 70,000 PV in terms of the number of inflows compared to Tokyo. Mie prefecture ranked third.
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Most Official Tourism Sites Temporarily Affected by Core Algorithms Below is a survey of search inflow trends since January 2019 using Ahrefs for 11 official tourism sites, starting with Osaka Prefecture, which has the highest inflow. The inflow trend of the official tourism sites of prefectures other than Tokyo is almost the same. Especially noticeable is the Google Core Algorithm Update in November 2021 and May 2022, with most sites showing a significant decrease in inflow and then showing signs of recovery.
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Only Tokyo shows a trend different from the other 10 sites. Since the beginning of 2020, when corona became a social problem, the inflow has decreased at a stretch with no growth. Although it has recovered since then, we have yet to see any significant growth.
The largest growth compared to September 2019 is the Kumamoto Prefecture Official Tourism Website
Below, we used Ahrefs to compare the number of search inflows between September 2019 and September 2022 for 11 official tourism sites, starting with Osaka Prefecture, which has the highest inflows, and calculated the degree of growth. Thing. Renewal of the domain itself of the official tourism site is also considered, but Kumamoto Prefecture had the largest increase in inflow. In addition to the fact that Tokyo’s movement is different from others in the first place, the growth rate is also sluggish.
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The average number of search inflows is 170,000 accesses (monthly) Below is a calculation of the average number of search inflows (monthly) for the 47 prefecture official tourism sites and the number of sites exceeding the average. The average growth rate for these is 1.93, indicating that search demand for official tourism sites is on the rise. Also, looking at the number of sites above the average, it may be said that there is not much variation in the number of inflows, but in fact, there is a difference of about 14 times between the lowest and highest number of search inflows.
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The page with the most search traffic on the Mie Prefecture Tourism Official Website is the article on the commercial facility “Vison” Below are the top 10 pages with the highest number of search inflows for each page of Mie Prefecture’s official tourism website, which ranked third in monthly search inflows after Tokyo among the 47 prefectural official tourism sites. According to this, the article with the largest number of search inflows was an article written at the time of the opening of the commercial facility “Vison” in Taki-cho, Mie Prefecture.
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“Vison” as a search word grew from zero before opening to about 150,000 per month
The following shows the monthly search volume transition for “Vison” as a search word. It didn’t exist before the Mie Prefecture facility opened, and you can see how its recognition is increasing day by day after opening. After the increase in recognition, the Mie Prefecture tourism official website is displayed at the top as a landing point, which has contributed to an increase in search inflows.
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“Vison” as a search word grew from zero before opening to about 150,000 per month
The following shows the number of top pages*2 and the number of search inflows per page for the top and bottom 3 sites in monthly search inflows for the official tourism sites in 47 prefectures. Looking at this, the Mie Prefecture official website exceeds Tokyo in terms of the number of top pages, and Osaka in terms of search traffic per page. It is believed that both the physical quantity in the form of the number of pages and the SEO quality of search inflows per page lead to the result of being ranked 3rd in the number of search inflows.
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*2 Top pages: The number of pages ranked in the top 100 of Google search results for some keyword.
summary
■ The average number of search inflows to the official tourism site is 170,000 accesses (monthly)
■ The maximum number of search inflows as of September 2022 is 460,000 accesses (monthly)
The average growth rate for the top 11 inflow sites compared to September 2019 was 1.93, and search demand for official tourism sites increased.
■ The Mie Prefecture Tourism Official Website ranked 3rd with a high balance between the amount of content and SEO quality.
■Isn’t this a good example of how an increase in search result volume and an increase in search traffic can be used as indicators as a result of awareness measures?
that’s all
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▼You can download the main body of the surveyed data from the following. https://growthseed.jp/downloads/useful_materials/national-tourism-websitereport/ ▼ SEO report can be downloaded from the following.
https://growthseed.jp/downloads/useful_materials/seo-report/ We publish a free monthly report that summarizes the latest SEO information. Please use it to understand trends and operate SEO measures.
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