WHERE Co., Ltd.
Launched a demonstration experiment of a sustainable “relationship population and collaboration model” with three municipalities On December 17-18 (Saturday and Sunday), the related population will hold a sales and PR event in Yurakucho, Tokyo.
WHERE Co., Ltd. (Headquarters: Narihira, Sumida-ku, Tokyo;
Representative: Kazuki Hirabayashi), which develops a regional production business rooted in the region, collaborates with
Kamishihoro Town, Hokkaido, Fujiyoshida City, Yamanashi Prefecture, and Etajima City, Hiroshima Prefecture to create a sustainable Demonstration experiment of “relevant population and collaboration model” started. In this project, we will match the relevant population who are teleworking, etc. with local businesses, purchase the products they like, and sell and promote them in Tokyo. We aim to commercialize the labor model.
Currently, there are more opportunities to stay in the area due to the efforts of related populations nationwide and the spread of telework. On the other hand, since most of them remain in consumption
activities, from now on, we will focus on the realization of a “collaborative model with related populations” as a one-step relationship to participate in the local leaders.
As an activity to create the future of consumption activities, we will create a collaborative model system in which local small businesses and related populations who are implementing telework will promote PR and sales in the city center.
・Become a supporter of industries with labor shortages in the region by creating a margin of involvement that will generate income for the relevant population
・Vitalization of local small businesses by promoting sales in urban areas ・Increase the number of people working on businesses that make use of local resources by creating a stage where people start from side jobs and side jobs
About partner regions
In this project, we are collaborating with Kamishihoro Town in Hokkaido, Fujiyoshida City in Yamanashi Prefecture, and Etajima City in Hiroshima Prefecture.
[Kamishihoro Town, Hokkaido (Population: 4,830 / Aging rate: 35.30% *R2 year)] Located in the northern part of the Tokachi region of Hokkaido, at the eastern foot of Daisetsuzan National Park, Japan’s largest national park, about 76% of the town is a forest area and a town rich in nature. In recent years, it has been selected as an SGDs future city and a decarbonization advanced area, and is actively working to create a related population.
[Fujiyoshida City, Yamanashi Prefecture (Population: 46,530 / Aging rate: 30.1% *R2 year)]
The city is located at the foot of Mt.Fuji, and it is very convenient to get to within two hours by train, bus, or car from Tokyo. The 1,000-year-old loom weaving is still firmly rooted, and the necktie production volume is the largest in Japan. In recent years, efforts to revitalize the industry have produced results, such as in-house products, factory tours, and the Hataorimachi Festival, which attracts 10,000 people.
[Etajima City, Hiroshima Prefecture (Population: 22,489 / Aging rate: 44.0% *R2 year)]
A town on the Seto Inland Sea, 30 minutes by ferry from Hiroshima City and 1.5 hours by car from Hiroshima Airport. Industry that takes advantage of the natural environment is thriving, and the production volume of oysters is second in Japan. 520,000 people visit annually for marine sports tourism.
Issues in collaborative regions
We will set the current issues of the above-mentioned collaborative regions below and work to solve them in this project.
・As the population ages, there is a shortage of local workers The aging rate is more than 30%, and the aging of the population is progressing nationwide. The issue is how to build relationships between the small business owners and co-workers.
・ Small businesses that are difficult to make upfront investment are divided due to the corona crisis
Small businesses that support the local economy have been cut off from connections with urban areas (restaurants, retailers, etc.) due to the coronavirus, so there is an urgent need to find new ways to connect. ・Efforts to create a related population are limited to consumption activities The number of people moving in and out of the area is increasing by improving telework and working to create a related population. On the other hand, since people are limited to staying in the region and consuming things and things to contribute, it is necessary to create a system and a framework for related populations to engage in production activities with local businesses.
About the efforts of this project
The specific content of this project is to build a local buyer program that allows local small businesses and related populations to work together, and to unearth the appeal of local people, things, and things by related populations and convey them in Tokyo. We will hold a limited-time POPUP store for sale (EC is also available).
Currently, the program has been completed up to 2. Currently, local businesses and related populations are preparing for the “Limited time POPUP store” event to be held on December 17-18, 2022 (Saturday and Sunday). .
In addition, we expect to increase the number of regions and hold this project after FY2023, and aim to create a continuous model.
About POPUP store for a limited time on 12/17-18 (Saturday and Sunday) On the 17th and 18th of 2022, local buyers (related populations) who actually visited the area and discovered the charm of the people, things, and things in the area will sell selected products at a limited-time POP UP store “Mogu Fes-Selected by Local Buyers”. 2 days to taste good products -” will be sold.
“Mogu” in “Mogu Festival” has the following three meanings.
1. Eat local products
2. Get to know “Mogu” deeply in the region
3. Makes you want to “mog” into the area (want to go)
On the day of the event, there will be booths selling local products from Kamishihoro Town, Hokkaido, Fujiyoshida City, Yamanashi Prefecture, and Etajima City, Hiroshima Prefecture. Please take this opportunity to visit.
Overview of POPUP store for a limited time on 12/17-18 (Saturday and Sunday) ○ Date and time
Saturday, December 17-18, 2022 11:00 – 21:00
Yurakucho micro FOOD&IDEA MARKET
Yurakucho Building 1F, 1-10-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006 https://g.page/yurakuchomicro?share
2 minutes walk from Yurakucho Station, 4 minutes walk from Hibiya Station [Image 6
○ Candidates for each regional booth (partial)
＼Kamishihoro Town, Hokkaido／
・Fresh vegetables and beans harvested in Kamishihoro Town, original products from roadside stations, etc.
・Tokachi Naitai Wagyu beef, which is very popular even in hometown tax [Image 7
＼Fujiyoshida City, Yamanashi Prefecture／
・Towels, ties, umbrellas, etc. from a textile production area with a history of 1000 years
・Craft beer made with natural water from Mt. Fuji, udon noodles, kimchi, dry sweets, miscellaneous goods, etc.
＼Etajima City, Hiroshima Prefecture／
・Hand-pulled udon noodles, seafood, Japanese sake, etc.
・Imo shochu, sweets, etc. made from sweet potatoes born from abandoned farmland [Image 9
・Payment in cash is not accepted. Please prepare a credit card, transportation IC, or QR code payment.
About interviews and other inquiries for limited-time POP UP stores We would appreciate it if you could contact us below.
WHERE Co., Ltd. (Takayama)
MAIL: firstname.lastname@example.org / TEL: 050-3786-9041
About cooperating municipalities and organizations of this project ・Fujiyoshida City, Yamanashi Prefecture / OULO LLC
・Etajima City, Hiroshima Prefecture / Planning and Promotion Division / Exchange Tourism Division
・Hokkaido Kamishihoro Town / Digital Promotion Section
・Yurakucho micro FOOD&IDEA MARKET
WHERE Co., Ltd.
Since its establishment in 2015, WHERE Co., Ltd. has been conducting regional production projects nationwide that specialize in related populations, and currently has more than 60 partner municipalities. In addition, in conjunction with regional production, we operate our own local media LOCAL LETTER (20,000 members and 100 paid online communities for related populations) for companies in the metropolitan area and those interested in the region. Build a system that allows for a consistent flow of people. In addition, the representative director, Hirabayashi, serves as the first director outside the region of the Fujiyoshida Settlement Promotion Center, a general incorporated association in Fujiyoshida City, Yamanashi Prefecture, deepening cooperation with the region.
Company name: WHERE Co., Ltd.
Established: October 21, 2015
Representative Director: Kazuki Hirabayashi
Location: PLAT295, 1-7-9 Narihira, Sumida-ku, Tokyo
Business content: community creation / talent matching / business creation Official website: https://where.inc/
SHARE by WHERE: https://share.where.inc
LOCAL LETTER: https://localletter.jp/
*Depending on the spread of the new coronavirus infection, there is a possibility that the contents will be changed. We appreciate your understanding.
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