Ll’s Co., Ltd. Survey on shampoo selection What points are important when choosing a shampoo? Questionnaire survey from 206 people visiting the beauty salon

Ll’s.
[Survey on shampoo selection] What points are important when choosing a shampoo? Questionnaire survey from 206 people visiting the beauty salon
Ll’s. Co., Ltd. (Wakayama City, Wakayama Prefecture, CEO: Kazuki Sato), which operates the shampoo specialty media “Shampoo by kishilog”, has conducted a questionnaire survey on “shampoo”.

Survey outline
Survey target: 206 men and women in their 20s and older
Survey date: January to October 2022
Survey method: Conducting a questionnaire to customers who visited the beauty salon
Survey location: Beauty salon hair make lonlo: https://lonlo.net/ *When citing the results of this survey, please use the URL of “Shampoo by kishilog” (https://shampoo.kazukikishi.com/).
Important points when choosing a shampoo
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1st place: price/cospa
2nd place: Good hair finish
3rd place: Favorite scent
4th place: washing comfort
5th place: Overall balance is good
6th place: Recommended by beauty salons and beauticians
7th place: Topic (SNS and word of mouth)
8th: Series/Brand/Maker
9th place: New product
10th: Ease of purchase/location
11th: Ingredients included
12th place: Whether it is non-silicon
When asked about 206 men and women aged 20 and over, the first place in the “points when choosing shampoo” was price and cost performance, which accounted for about 30% of the respondents. The second place was the finish of the hair. This has 39 votes, accounting for nearly 20% of the total, and can be said to be a major factor when choosing a shampoo.
The 3rd place was my favorite scent, the 4th place was the washing feeling, and the 5th place was the overall balance.
Important points when choosing shampoo for men and women
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There are differences between men and women, and while price and cost performance are important for women, the results are opposite for men, who often say that their hair is better than that. The overall ranking was different, but the items that were important were exactly the same.
Inquiries regarding this press release Please contact us using the inquiry form below.
URL: https://kazukikishi.com/mail

https://shampoo.kazukikishi.com/
-Operating media-
kishilog: https://kazukikishi.com/
Shampoo by kishilog: https://shampoo.kazukikishi.com/
Treatment by kishilog: https://treatment.kazukikishi.com/
Styling by kishilog: https://wax.kazukikishi.com/
Hairmusk by kishilog: https://hairmask.kazukikishi.com/

Ll’s.
Official website: https://llsco.info/
Business: Web consulting, media management, advertising business, beauty salon business
Location: 1690-11 Iwahashi, Wakayama City, Wakayama Prefecture

Details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000112382.html


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