LOWAN Co., Ltd. Beauty electric eye cream brand “LOWAN” implemented a third-party allotment of a cumulat ive total of 35 million yen

LOWAN Co., Ltd.
Beauty electric eye cream brand “LOWAN” implements a third-party allotment of a cumulative total of 35 million yen

LOWAN Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Yukiko Kanai), which operates an eye cream brand, announced that it has implemented a third-party allotment of 15 million yen with venture capital East Ventures Co., Ltd. as the underwriter. I will let you know. With this, the total amount raised will be 35 million yen. (East Ventures, private investor)
Based on the invested funds, we plan to carry out recognition, expansion of sales channels, and horizontal development of products in order to further grow the eye cream brand “LOWAN”.
About the eye cream brand “LOWAN”
“LOWAN” is an eye cream brand launched in August 2020.
Naoko Kuroishi, CEO and director of the popular women’s fashion brand Ameri Vintage, is the creative director and has released an electric eye cream.
In the first year of sales, sales progressed at a pace of over 10,000 units, and in February 2021, the first POP UP was held at the Isetan Shinjuku store. It has been used by many celebrities so far, and has been featured in various famous magazines and media, including SNS. About LOWAN Stem Eye Cream
This is an electric eye cream that can be easily and effectively cared for, precisely because the eyes are prone to trouble and fatigue with age.
Based on reliable advice from dermatologists, the serum contains 30% human stem cell culture fluid, which is very popular in cosmetic medicine, which is 30 times more than other companies’ products, and repairs damaged cells. and normalize turnover. In addition, dozens of the most effective beauty ingredients are luxuriously blended to provide comprehensive aging care for the eye area.
As for its performance, micro-vibration using Japan’s first stretch technology penetrates deep into the eye area while increasing the water retention capacity of the skin and promoting blood circulation, leading to brighter eyes.
Sales channels are only available through EC, and we are planning to expand to POPUP SHOPs in the future.
In the future, we plan to further expand our products as a brand, aiming for the No. 1 share in the domestic eye cream market. We aim to secure the No. 1 positioning in the skin care market as a D2C brand for women.
■ Comment from Naoko Kuroishi, creative director
Creative has adopted a feminine and elegant cream beige.
We thought about how to create a moisturizing feeling, and created an image of the texture ourselves while shooting. By printing the texture on the box and making it a drawer-type package, even after the eye cream is served, it can be used for accessories and makeup tools. I made an eco-conscious design that can be used cutely without being trashed. ■Company profile
Company name: LOWAN Co., Ltd.
Representative: Yukiko Kanai
Capital: 35 million yen (including reserves)
Established: February 2020
Location: STUMPS IKEJIRI OHASHI 6F, 1-6-13 Ohashi, Meguro-ku, Tokyo Company website: https://lowan.jp
LOWAN brand site: https://lowan.jp
LOWAN instagram account: https://www.instagram.com/lowan.official/ Details about this release:


Leave a Reply

Your email address will not be published.

%d bloggers like this: