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Home » LUMINE Co., Ltd. Ekinaka commercial facility “EATo LUMINE” by LUMINE will open at JR Shinjuku Station on W ednesday, April 17, 2024

LUMINE Co., Ltd. Ekinaka commercial facility “EATo LUMINE” by LUMINE will open at JR Shinjuku Station on W ednesday, April 17, 2024

[LUMINE Co., Ltd.] Ekinaka commercial facility “EATo LUMINE” by LUMINE will open at JR Shinjuku Station on Wednesday, April 17, 2024
*View in browser* *LUMINE Co., Ltd.*
Press release: January 19, 2024
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Ekinaka commercial facility “EATo LUMINE” by LUMINE will open at JR Shinjuku Station on Wednesday, April 17, 2024
*A new ekinaka commercial facility has been opened at Shinjuku Station, which has the world’s largest number of passengers, offering a satisfying dining experience while making effective use of time with a selection of trending gourmet food*
Lumine Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Teruyuki Omote) has opened a new ekinaka commercial facility “EATo” inside the JR Shinjuku Station ticket gate.
LUMINE will have its grand opening on Wednesday, April 17, 2024. This facility takes advantage of its location in Shinjuku Station, which has the world’s highest number of passengers per day*1, and provides a space where you can easily enjoy trendy gourmet food and feel positive both physically and mentally while making effective use of your time. To do.
*1…Certified by Guinness World Records in 2018
* ★Special site: www.lumine.ne.jp/eato-lumine/*
 EATo
The concept of LUMINE is “It’s great with EATo, it’s great.” We aim to provide a high-quality food experience with “Taipa (time performance)” where you can casually drop by and pick up trendy gourmet food by stocking up on popular restaurants within the ekinaka area. This is a new gourmet spot unique to Ekinaka for people who want to eat delicious food even when they are busy, and for people who are interested in trendy restaurants and gourmet food.

There are 28 shops in a variety of genres, including a bakery, delicatessen/grocery, sweets, and eat-in shops. There are plans to open new shops in each genre, as well as shops that will be opening at Lumine for the first time. For those using Shinjuku Station, we will deliver a new “encounter with food” that can only be found at Lumine in a variety of ways. (Shop information will be announced in mid-March.)
overview
[Facility name] EATo LUMINE
[Opening date] Wednesday, April 17, 2024 11:00 open
(Business hours after April 18th are 8:00-22:00 *Some shops have different business hours)
[Location] JR Shinjuku Station, B1 floor, inside the ticket gate (towards the west ticket gate)
[How to enter] As the facility is located inside the ticket gate, you will need a ticket (ticket, IC card, etc.) or admission ticket to enter.
[Sales area] Approximately 950 square meters
[Number of stores] 28 stores
concept
* “It’s great with EATo, it’s great.”*
When I go to a popular shop or a trendy place, I get inspired and my heart flutters.
But unless I have time on a day off, I can’t go there.
EATo LUMINE is a place where I can recharge my energy with food every day. It’s located in Ekinaka, so you can stop by even if you don’t have time. You can easily come in and have a creative and fulfilling experience. There are many trendy shops and new encounters, and you can get excited every day.
Always anytime,
Feel great and feel great with EATo LUMINE.
logo and naming
There must be “eat” collected from various places.
Being able to meet a lot of “good things”.
It must be a “good place = good place” where encounters with food will expand. The name is EATo LUMINE.
Let’s use the power of food to make everyone’s day a little better. We devised a name with this future in mind.
Also, regarding logo design
Centered around the motif of “eaves” and “eaves” that evoke places where people gather.
Expressed in the form of katakana “ito”.
I hope that from here on, the encounter between people and food will continue to expand.
With such a wish.
place
[Inquiries from general customers]
Lumine Newman Representative Phone: 03-5334-0550
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000136.000003279.html

*Download press release materials*
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