MADS Announcement of New Marketing Division and Appointment of CMO

MADS
Announcement of Establishment of Marketing Department and Appointment of CMO Accelerating PMF to Digital OOH Market

Microad Digital Signage Co., Ltd. (Shibuya-ku, Tokyo, Representative Director: Seiichiro Anahara, hereinafter MADS), which operates digital OOH ad network business and media monetization business, will establish a marketing department from November 1, 2022, and CMO ( We are pleased to announce that Mr. Shinya Takahashi has been appointed as Chief Marketing Officer.
The background to the establishment of the marketing department is that the recent consumer purchasing behavior is based on “pulse-type consumption behavior (unplanned purchase)”, in which consumers decide that they need it by intuition at the same time as instantaneous recognition, and move to purchasing behavior. Due to the shift, the purpose of MADS’ digital OOH is to further enhance organizational strength in order to achieve more PMF (product market fit) in response to market changes and expectations.
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With the establishment of this new marketing department, MADS will accelerate the provision of value to advertisers, who are its customers, and the widespread recognition of its products. And in order to realize the vision of “creating a new form of information distribution”, we will continue to develop various services and solutions for many advertisers, business companies, and location owners.
-Profile of Shinya Takahashi-
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Enrolled at CyberAgent, Inc. for 10 years.
After overseeing the marketing of domestic apps, he served as marketing manager at four toC and toB venture companies.
Involved in strategy planning, communication design and execution in all marketing, including mass to digital advertising, social media utilization, creative strategy, PR strategy, event design, and content production.
In addition, he has experience in directing, planning and creating more than 50 TV commercials.
Presented at Google SaaS Day 2020 and selected for NIKKEI BtoB Marketing Award 2021 final.

■ What is MADS?
https://www.mads.co.jp/
MADS network and centrally manage the screens, signage, tablets, etc. of various facilities and stores on all life lines. We will continue to improve advertising effectiveness by utilizing digital mechanisms to deliver on-demand advertisements and by measuring our own effectiveness.
■ Overview of MicroAd Digital Signage Co., Ltd.
Company name: Microad Digital Signage Co., Ltd.
Location: Shibuya Infos Tower 13th floor, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Established: August 1, 2013
Representative: Seiichiro Anahara, President and Representative Director Business description: Digital signage solution business

Details about this release:
https://prtimes.jp/main/html/rd/p/000000015.000082341.html


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