Market Enterprise Tokorozawa City introduces reuse platform “Oikura” and starts reuse business for unneces sary items

market enterprise
Tokorozawa City introduces reuse platform “Oikura” and starts reuse business of unnecessary items
-Creation of a recycling-oriented society through non-disposable lifestyles and reduction of costs associated with waste disposal-
Tokorozawa City, Saitama Prefecture (Mayor: Masato Fujimoto) and Market Enterprise Co., Ltd. (Chuo-ku, Tokyo, President: Taishi Kobayashi, Tokyo Stock Exchange Prime Securities Code 3135,
hereinafter “Market Enterprise”) have signed a business partnership agreement. From November 21, 2022, we will start a business
collaboration for reusing unnecessary items with the aim of solving problems in the local community. Using the reuse platform “Oikura” operated by Market Enterprise, we built a system to reuse unnecessary items without throwing them away as waste. We aim to reduce waste in Tokorozawa City and create a recycling-oriented society.
■ Background
Tokorozawa City, in the “Tokorozawa Municipal Solid Waste Management Basic Plan”, advocates the waste reduction and resource recovery created by the “mottainai mind”, which is one of the basic policies, together with all stakeholders including citizens and businesses. In cooperation with , we are working on waste reduction and resource recovery for the realization of a recycling-oriented society. However, in recent years, the amount of oversized garbage has been increasing, and we have been looking for countermeasures. Market Enterprise, on the other hand, is developing business centered on the reuse business. We have continued to work as a member of the executive committee of Donation Furusato Nozei, and have focused on initiatives for the SDGs that transcend the boundaries between the public and private sectors. Under such circumstances, Market Enterprise approached Tokorozawa City, and since we both wanted to aim for the formation of a recycling-oriented society by promoting reuse activities, this initiative using “Oikura” * 1 was realized.
*1 What is “Oikura”?
Oikura is a reuse platform developed by Market Enterprise Co., Ltd. If you want to sell unwanted items and request an assessment through “Oikura”, you can receive a bulk assessment request from participating recycle shops nationwide and compare purchase prices.
Website (for those who wish to reuse):
Website (for local governments):
Inquiries about membership: 03-6691-3220 (9:30-18:00 on weekdays) ■ Problems of Tokorozawa City and solutions by “Oikura”
Tokorozawa City has held the reuse event “Mottainai City” and has been working to promote reuse activities such as distributing old clothes, ceramics, and recycled furniture at the Recycle Fureaikan. However, items that can still be used are disposed of, and the amount of oversized waste generated in recent years has been on the rise. Oikura, operated by Market Enterprise, has been well received for its ease of making it possible to compare the purchase prices of unwanted items and sell them with just one request. This service is used by Large items such as home appliances and furniture, which are difficult to pack and ship, have been considered difficult to sell to
individuals. However, if you use “Oikura”, you will be able to smoothly complete the process from bulk estimates of unnecessary items to purchase requests and sales without stepping out of your home. In addition, since the “Oikura” member store will directly collect the unnecessary items, it is expected to reduce the time and cost associated with transportation and disposal. Through this initiative, Tokorozawa citizens will be able to easily reuse unnecessary items by selling them instead of throwing them away. By reducing the amount of waste generated, it will lead to the promotion of the formation of a recycling-oriented society. Tokorozawa City will not bear the cost of this initiative, nor will the citizens bear the cost of using the service.
■ About the future
Tokorozawa City website
(” has posted information on “how much”, and from November 21st, bulk assessment of unnecessary items You can apply. In addition, if the citizen wishes, it is possible to visit the house and purchase it on a business trip, making it possible to easily sell unnecessary items even for large and heavy items. In addition, products such as televisions, refrigerators, and washing machines that have not been collected by Tokorozawa City, even if they have been used for a short period of time and are still functioning properly, can still be used at Oikura. Purchase is possible. Through the collaboration between Tokorozawa City and “Oikura”, it is expected that the further activation of secondary distribution will lead to the realization of a recycling-oriented society and the reduction of unnecessary items in society as a whole. It helps reduce the burden. Through this public-private joint effort, we aim to solve both social and economic issues toward the formation of a recycling-oriented society. ■ Tokorozawa City, Saitama Prefecture
Tokorozawa City is located in the southwestern part of Saitama Prefecture, within 30 km of Tokyo, bordering the northern part of Tama, Tokyo. The population has increased due to the convenience of transportation and the excellent natural environment, and it is currently developing as a central city in the southwestern part of Saitama Prefecture with a population of over 340,000.
Population: 344,253 (169,942 men, 174,311 women) (as of October 5, 2022) Number of households: 167,226 households (October 5, 2022)
Area: 72.11 square kilometers
■ Market Enterprise Co., Ltd.
Centered on the Internet-based reuse business, Market Enterprise develops media business, mobile communication business, etc., and has continued to grow since its establishment in 2006 with the vision of “an optimized trading company that realizes a sustainable society.” increase. Listed on Tokyo Stock Exchange Mothers in June 2015. After changing the market to the First Section of the Tokyo Stock Exchange in February 2021, it will be listed on the prime market in April 2022. In the online reuse business, in addition to “high-sell dot com,” the reuse platform “Oikura” and the export of used agricultural equipment to more than 80 countries continue to expand. A total of 5.8 million people have been reached.

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