[Press conference information] A limited-time menu using Ehime Prefecture -naked barley-is now available at a popular restaurant in Tokyo! Prior to the sale, a media presentation will be held on November 9th (Wednesday)
“Sprouts and Harvest Barefoot Fair” starts on November 10th (Thursday)
Venue: Japanese cuisine Nazuki
Date and time: November 9, 2022 (Wednesday) 15:20-16:30
Matsumae Town, located in Ehime Prefecture, boasts the highest production volume of the rare domestically produced barley “Hadaka Mugi” for 35 consecutive years.
In Matsumae Town, we are developing the “Sprout and Harvest Barefoot Project” to develop delicious and healthy products using “Hadakamai”. This project started in 2016 with the desire to let more people know about naked rice, which is said to be high in dietary fiber and good for health.
Naked barley is a type of barley that has 10 times more dietary fiber than white rice and is attracting attention in the health boom. The water-soluble fiber called “β-glucan” among the dietary fibers, which is the main component of “Hadaka barley”, has the function of normalizing the LDL cholesterol level in the blood, and is attracting attention for its health functions.
This time, eight popular restaurants in Tokyo, which are deeply related to Ehime Prefecture, have developed a menu using healthy naked barley, and will be open for three weeks from November 10 (Thursday) to November 30 (Wednesday), 2022. Offered as a limited original menu. Along with that, we will hold a media presentation for the “Blooming and Harvesting Naked Tooth Fair”, so please come and interview us. Food and beverage fair “Sprouts and Harvest Barefoot Fair” media presentation overview
Japanese cuisine Nazuki Tsukiji Ky Building B1F, 4-7-5 Tsukiji, Chuo-ku, Tokyo [Image 2
[Date and time] November 9, 2022 (Wednesday) 15:20-16:30 (Reception 15:00-) 【Overview】
2. Greeting from the Mayor of Matsumae Town
3. Plan explanation, menu explanation by cooperating restaurants and chefs 4. Tasting session, question and answer session, photo session (Mayor Matsumae offers barley to the chef)
*The program is subject to change. Please note.
* Menus (partial) provided at each store are also available for shooting. [Inquiries and applications from the press regarding this matter] Please apply using the special application form by 17:00 on Monday, November 7th.
Person in charge: [Sprouts and Harvest Barley Project Secretariat] (Milion Co., Ltd.)
Overview of the food and drink fair “Sprouts and Harvest Barefoot Fair” [Place of implementation]
Ehime 4-8-2 Asakusa, Taito-ku, Tokyo
Domenica D’Oro B1F, Takenaka Twin Building A, 2-18-2 Aoyama, Minato-ku, Tokyo Mushroom General Building Ebisu Nishi M2F, 1-16-3 Ebisu Nishi, Shibuya-ku, Tokyo Japanese cuisine Nazuki Tsukiji Ky Building B1F, 4-7-5 Tsukiji, Chuo-ku, Tokyo Setouchi Suigun Tamachi Mita Main Store 1F Hioki Building, 5-24-3 Shiba, Minato-ku, Tokyo
Kadoya Hibiya House Hibiya Fort Tower 2F, 1-1-1 Nishi-Shimbashi, Minato-ku, Tokyo
Kadoya Kasumitei 1-5-18 Nishiazabu, Minato-ku, Tokyo
Shiki Local Cuisine Kadoya Sanjotei 7-3-1 Hongo, Bunkyo-ku, Tokyo (1st basement floor of Sanjo Kaikan, Hongo Campus, University of Tokyo) [Holding period] November 10 (Thursday) to November 30 (Wednesday), 2022 [Image 5
Setouchi Suigun Tamachi Mita Main Store: Mugi Toro with Setouchi Lemon [Image 6
Setouchi Suigun Tamachi Mita main store, salted sea bream rice with barley ■ Project to develop a new product for Naked Meat
Matsumae Town in Ehime Prefecture is developing a project to develop delicious and healthy snacks using “Hadaka Mugi”. We are researching how to use ingredients, studying cooking methods and providing them as processed ingredients, and working on creating various recipes. ■ Naked Mugi “Snacks and Cooking” Project
At Matsumae Town’s “Certified Naked Barley Snacks and Cuisine Shops”, each shop offers new snacks and dishes made from bare wheat, which have been developed through repeated trial and error and ingenuity. Click here for Matsumae-cho naked barley
-Inquiries for the general public-
Matsumae Town Industry Construction Department Industry Division Commerce, Industry and Fisheries Tourism Section
631 Tsutsui, Matsumae-cho, Iyo-gun, Ehime Prefecture, 791-3192 TEL: 089-985-4120
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