Media Gene Crowdfunding sold out Additional reservation sales of men’s underwear “UNSUNG” using BRING Material (TM), a recycled polyester derived from recycling, sold out at Makuake

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[Crowdfunding sold out] Additional reservation sales of men’s underwear “UNSUNG” using BRING Material (TM), a recycled polyester derived from recycling, sold out at Makuake
Produced by Media Gene, which operates “Gizmodo Japan” and “Business Insider Japan”

Media Gene Co., Ltd. (Shibuya-ku, Tokyo, CEO: Motoko Imada) has released men’s underwear “UNSUNG” (https://www.makuake) using BRING Material (TM), a recycled polyester derived from recycling.
.com/project/unsung/). Sales began on November 2, 2022 (Wednesday) at the support purchase service Makuake, sold out in 8 days after the release, and achieved the target amount of 1400%.
We will carry out additional sales with a lot of support from all of you. [Image 1

This project is running until December 5th (Monday). Please buy it at the limited discount price.
-project overview-
Period: November 2nd (Wednesday) to December 5th (Monday), 2022 Platform: Makuake
URL: https://www.makuake.com/project/unsung/
uncompromising underwear
Compromise in choosing underwear that we ourselves felt. While interviewing many people, each one was small, but there was certainly a point that I was patient with.
・Since it is not seen by anyone, it is appropriately selected as a low priority. ・Even though you are dissatisfied with the design and comfort, you compromise and put up with it
・I don’t know when to replace
We want to eliminate such small complaints and waste and provide something that can be said, “I chose this underwear.” With this in mind, “UNSUNG” was born, and we aimed to create underwear that is sustainable and can be used continuously, as well as being particular about materials and comfort.
UNSUNG’s uncompromising points
[Image 2

Uses recycled polyester “BRING Material (TM)” derived from recycling UNSUNG uses BRING Material (TM) (https://bring.org/pages/material) for 90% of its materials. * Excluding rubber parts
BRING Material (TM), which “makes clothes from clothes,” is a material made by BRING Technology (TM), which scientifically decomposes polyester contained in used clothes and factory lint* to produce new resin. (*Waste textiles generated at yarn and fabric production factories: 95%, clothing collected by BRING: 5%)
By adopting “BRING Material(TM)”, we have realized a product that is not only comfortable and functional, but also sustainable.
What is BRING Material(TM)?
[Image 3

BRING is a brand that collaborates with various brands to collect clothes that are no longer used from consumers in order to make clothes from clothes. Collected clothes are scientifically recycled by our unique BRING Technology and reborn as a completely new polyester raw material. Sustainable materials such as threads and fabrics made from this raw material are BRING Materials.
Clothes made from BRING Material have the same quality as clothes made from petroleum-derived materials, and can be recycled not only once but many times.
BRING | From JEPLAN Co., Ltd. (provider of BRING Material)
At BRING, we chemically recycle the polyester of clothing collected from everyone, and supply “BRING Material (TM)” as a raw material so that it can be used not only for our own brand final products but also for various brands.
I would be very happy if you could join us in the circular economy, a circle of circulation where clothes are made from clothes that spread by adopting BRING Material like UNSUNG.
“UNSUNG” Future Prospects
[Image 4

Starting with crowdfunding sales, we aim to build a recycling system and provide regular delivery services in the future.
■ Building a recycling system
Currently, there are few places where underwear can be collected for recycling. We aim to build a recycling system and make it possible to choose not to trash underwear.
■ Provision of regular flight services
It is surprisingly difficult to judge when to buy new underwear. In order to eliminate that small stress, we aim to provide a regular flight service.
By combining with the recycling system, we would like to provide a life where beautiful underwear is always at hand without wasting nature.
-Product specifications-
○UNSUNG
[Size] S-M, M-L
[Color] 2 rubber colors (black, gray)
【material】
Body:
90% polyester (using BRING Material(TM))
Polyurethane 10%
Waist part:
55% nylon
35% polyester
Polyurethane 10%
[Manufacturing] China
[Sales start] Wednesday, November 2, 2022
-project overview-
Period: November 2nd (Wednesday) to December 5th (Monday), 2022 Platform: Makuake
URL: https://www.makuake.com/project/unsung/
-Brand account-
Official Instagram:
https://www.instagram.com/unsung_jp/
Official Twitter:
https://twitter.com/unsung_jp

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