Media Gene The color stick of the clean beauty brand “7NaNatural” won the “Point Makeup Category Bronze Award” at the “ELLE Clean Beauty Award 2022” sponsored by Hurst Fujingaho “ELLE”!

media gene
The color stick of the clean beauty brand “7NaNatural” won the “Point Makeup Category Bronze Award” at the “Elle Clean Beauty Award 2022” sponsored by Hurst Fujingaho “ELLE”!

Color sticks (7 colors in total) developed by Media Gene Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Motoko Imada)’s clean beauty brand “7NaNatural” ( won the “Point Makeup Category Bronze Award” given to products and brands that have provided clean topics to the industry at the “ELLE Clean Beauty Award 2022” held by Hearst Fujingaho “ELLE”.
[Image 1

“ELLE Clean Beauty Award 2022” is an award that honors clean cosmetics held by Hearst Fujingaho’s “ELLE”. 19 judges who are familiar with the beauty industry will evaluate the cosmetics released in 2022 from multiple perspectives such as sustainable raw material procurement, plastic-free, and support for women’s social advancement, and will be ranked according to the overall score. create.
There are 9 categories such as “Face Wash & Cleansing Category”, “Base Makeup Category”, “Gold Award”, “Silver Award”, “Bronze Award” and “Clean Action Category”. won the Bronze Award.
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When receiving the award, “In order to reduce cosmetic loss, the product is in a mini size that can be used up, a return envelope is enclosed with the product to collect the container, and the product is 100% naturally derived and free of microplastics, achieving high color development.” , “It can be used not only for lips but also for eyes and cheeks, and there are a variety of exquisite colors that give you a sense of fashion.”
The color stick of “7NaNatural” is a lineup of all seven colors. [Image 3

The price is 2,500 yen (tax included). The capacity is 1.7 g, which is a mini size about the size of a little finger, and is characterized by high color development and high moisturizing while being 100% naturally derived ingredients. It is a multi-purpose product that can be used not only on the lips, but also on the cheeks and eyes, and the two colors, 04 Ki and 07 Nana, are vegan and do not use any
animal-derived ingredients.
About 60% recycled plastic raw materials are used, and FSC-certified paper materials are used for cosmetic boxes and delivery materials, mineral oil, petroleum-based surfactants, UV absorbers, synthetic fragrances, parabens/preservatives, and silicon. , alcohol, and tar-based dyes are not used, and we are working to collect and recycle used containers.
In the future, “7NaNatural” will continue to challenge various initiatives to realize a sustainable society.
Click here for the ELLE official website of “ELLE Clean Beauty Award 2022”

▼7 About NaNatural
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The clean beauty brand “7NaNatural” debuted in March 2022 with the concept of “Nanairo for both life and the world.” With 100% natural ingredients and highly pigmented color cosmetics, we created products on the premise of facing “issues faced by people and society”, and released 7 color sticks and a color palette in the first release. Formulated with 7 botanical moisturizing ingredients, it is a multi-purpose product that can be used on lips, eyes, cheeks, etc. It is characterized by being moisturizing but not sticky and easy to control color development, and is actively working to solve social issues, such as reborn as a new resource by collecting and recycling used containers. .
-Brand account-
Official website/online store
Official Instagram
▼ About Media Gene Co., Ltd.
Economic media for millennials “Business Insider Japan”, technology & product information media “GIZMODO”, community & media “MASHING UP” that opens up an inclusive future, crowdfunding service “machi-ya” specializing in gadgets, etc. We operate 12 media and 3 commerce services for a total of 15 brands for target communities.
[For inquiries regarding this matter, please contact:]
ONEO Ltd, / PR01.
Kenya Komatsu
Details about this release:


31 thoughts on “Media Gene The color stick of the clean beauty brand “7NaNatural” won the “Point Makeup Category Bronze Award” at the “ELLE Clean Beauty Award 2022” sponsored by Hurst Fujingaho “ELLE”!

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