MESON and Hakuhodo DY Holdings jointly launch “Helix Lab” to carry out research surveys and disseminate information in the Metaverse area based on consumer ideas

MESON Co., Ltd.
MESON and Hakuhodo DY Holdings jointly launch “Helix Lab” to research and disseminate information in the Metaverse area based on consumer ideas
Announcing the report “Metaverse as Possible Futures,” which examines the impact of the Metaverse from a consumer’s perspective

MESON Co., Ltd. (Shibuya-ku, Tokyo, President: Yuki Kobayashi, hereinafter referred to as MESON) and Hakuhodo DY Holdings Inc. (Minato-ku, Tokyo, President: Masayuki Mizushima, hereinafter referred to as Hakuhodo DY Holdings), has launched “Helix Lab” (*2) for research and information dissemination in the metaverse and spatial computing (*1) fields. As the first activity, we are pleased to inform you that we have released a report “Metaverse as Possible Futures” that considers the impact and changes that the Metaverse will have on the world from the perspective of consumers.

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As humankind experiences changes in lifestyles on a global scale due to the global pandemic of the new coronavirus, discussions on next-generation Internet spaces such as the Metaverse, Web3, and Spatial Web (real space web) have become increasingly active, and future lifestyles It is expected to change significantly. On the other hand, there is still no clear answer as to what such technology will bring to individual consumers, including the development of legal systems, rules and guidelines.
Since 2019, MESON and Hakuhodo DY Holdings have created new
experiences and communications for consumers, such as AR City, Spatial Message, and GIBSON, under the theme of “cyber-physical space,” which combines cyberspace and real space. I have been doing research on. In order to further promote the social implementation of the metaverse and spatial computing fields that start with consumers, we will combine the strengths of both companies to jointly conduct research and surveys on future consumers and disseminate information. ” was launched.
The report “Metaverse as Possible Futures” released this time focuses on how each and every one of us will be affected and experience changes by the “Metaverse”. I predicted the possibility of new life experiences in multiple worldlines drawn by the “Metaverse” with various definitions and ideas. We hope that you will find at least one clue in this report to help you design the future and to envision a new image of sei-katsu-sha who will live in that future.
Starting with sei-katsu-sha ideas, Helix Lab will continue to predict and discover signs of future living experiences related to the Metaverse domain and spatial computing, and to disseminate possible future possibilities.
You can read the report here. [Image 2d32228-44-43f4bc6ddbc3ff14d8f2-2.jpg&s3=32228-44-f80b66c9b62826fd9551480a64e85f81-1920x1005.jpg

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-Reference material-
(*1) Spatial computing is a technology that uses cameras and sensors to recognize people, things, and the environment in real space, and then digitally augments it. This technology enables a mixed reality (MR) experience by fusing real space and cyber space.
(*2) Helix means “spiral”. The evolution of society and technology seems to repeat the same pattern, but it changes little by little. It is not a two-dimensional whirlpool that stays on one plane, but is expected to evolve to new heights three-dimensionally as the cyber and physical intertwine like the double helix of DNA. The tagline “Decoding New Realities” refers to the new lives created by
technologies such as XR and Metaverse as “new realities,” and represents a team that promotes activities to unravel them.
■ Efforts so far
“AR City”
“Spatial Message” “mirr”
“GIBSON” ■ Reference: Contents of “Metaverse as Possible Futures”
Scenarios – 15 scenarios
1. Travelportation ― real-world travel inspired by metaverse tourism 2. Meta Commerce – Fusion of Metaverse and Retail
3. Meeting Technologies ― Evolution of “Meeting” Technology
4. Out of Loneliness – The Metaverse as a Countermeasure against Isolation and Loneliness
5. Gamification on Gaming Platforms ― Game-like social design in the Metaverse 6. Emerging New Architect
7. Metaverse as Testing Ground
8. Remote Work, Remote Life ― What the Metaverse makes life remote 9. Avatar Community ― Social interaction born from “dressing up” 10. Company to Collective ― How a collective organization should be in the Metaverse era
11. Post “Advertisement” ― Advertisement that merges with the creative act of the world
12. Itemgraph ― the value of things that are spun
13. Avatarized Personality
14. Certificate & Reliability – Using Certificates in the Metaverse 15. Embodied in the Metaverse
Editors’ Note ― Metaverse with you

■ About MESON Co., Ltd.
Established in September 2017. A creative studio that creates use cases and UX for the XR era. We are developing a creative studio business that conducts research with partner companies that have various assets such as devices, technology infrastructure, and content. At the award of the world’s largest AR conference AWE, two services planned and developed by MESON, “PORTAL” and “AR City in Kobe”, have both been nominated as finalists. It was the first AR software product in Japan to be nominated as a finalist, along with Magicleap and Snapchat.

Details about this release:


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