MicroAd Co., Ltd.
MicroAd Concludes a Strategic Capital and Business Alliance with People Co., Ltd. to Enter Taiwan’s Chat Marketing Market
-Strengthening Operational Capabilities of Digital Marketing Business in Asia-Pacific-
MicroAd Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Kentaro Watanabe, hereinafter referred to as Microad) is a chat marketing business centered on Taiwan People Co., Ltd. (Location: Shinjuku-ku, Tokyo, CEO: Ishikawa We are pleased to inform you that we have made a capital participation in Shinya, hereinafter referred to as People) and have concluded a business alliance.
Microad Taiwan, Microad’s local subsidiary, has been working to maximize the effectiveness of corporate advertising by leveraging its knowledge of digital advertising promotion in Greater China, centered on Taiwan, and Southeast Asian countries. In addition, in 2021 and 2022, we will be certified by LINE Taiwan as the highest “Diamond” in the “Sales Partner” of the “LINE Biz Partner Program” and “The Best Sales Partner” in the “LINE Family Club”. ” has been selected. On the other hand, since its establishment in 2015, People has provided chat marketing “ChiChat” to companies in the Taiwanese market. “ChiChat” is a service that guides users who have left corporate websites to SNS, mainly LINE, and supports the acquisition of new customers through chatbots. Currently, we are mainly serving the Taiwanese market, but we are also providing the Japanese, Hong Kong, and Singapore markets.
Through this partnership, MicroAd will enter the chat marketing market in Taiwan.
We will promote the creation of joint businesses by strengthening the collaboration between MicroAd Taiwan’s knowledge of digital
advertising promotion and “ChiChat”, which is highly compatible with digital advertising such as SNS, centered on LINE. Along with this, we will respond to market needs not only in Taiwan but also in the Asia-Pacific market and strengthen our digital marketing support management capabilities.
Comments from both companies
Micro Ad Co., Ltd. Executive Officer and Representative of Taiwan Corporation Hayato Maruki
So far, we have worked together with people to provide marketing support for customers, mainly in Taiwan, and strive to maximize advertising effectiveness. With this capital and business alliance, we are very much looking forward to working with you to further expand into Taiwan, Japan, and other Asian markets. In preparation for the arrival of the future cookieless era, as the need for chat marketing is accelerating worldwide, we would like to build an even stronger cooperative system with reliable partners as partners. In each country, we will promote our business so that we can return results that exceed the expectations of our customers.
People Co., Ltd. Representative Director Shinya Ishikawa
We are very happy to partner with MicroAd, a pioneer in the data platform business. We have a track record of cooperation for more than two years since we started providing chat marketing “ChiChat” in the Taiwan market in 2020, and we are a reliable partner. In the future, we will be a reliable partner for expanding into the Japanese and other Asian markets, as well as a research and development partner for creating a platform for chat retargeting advertising. With the help of MicroAd, we will promote our business to realize the vision of “opening up the world with AI technology originating in Japan and Taiwan”.
■ About chat marketing “ChiChat” provided by people
“ChiChat” is a chat retargeting advertisement that offers a
performance-based fee structure according to conversions. It is possible to guide users who leave the site to SNS such as LINE, interview users about their concerns and products they are looking for, and propose optimal offers and products. Focusing on the Taiwanese market, we also provide the Japanese, Hong Kong, and Singapore markets, and the number of conversions is growing by more than 250% year-on-year.
Overview of MicroAd Co., Ltd.
Company name MicroAd Co., Ltd.
Representative: President and CEO: Kentaro Watanabe
Headquarters: Shibuya Infos Tower 13F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo Business description Data platform business
People Co., Ltd. Overview
Company name People Co., Ltd.
Representative: Representative Director: Shinya Ishikawa
Head office location: 3rd floor, Shinjuku East Side Square, 6-27-30 Shinjuku, Shinjuku-ku, Tokyo
Business description: Chat marketing (Chinese: 刍语行銷) “ChiChat” URL: https://hitobito.co.jp/
Details about this release: