MIKAWAYA21 concludes a capital and business alliance with “Fun corporation KAYAC”

MIKAWAYA21
MIKAWAYA21 concludes a capital and business alliance with “Fun corporation KAYAC”
Opened “Magokoro Support Kamakura Zushi Hayama Kayak Store” on November 21, aiming to realize and balance “a society where seniors can live actively” and “regional revitalization”

MIKAWAYA21 Co., Ltd. (Headquarters: Arakawa-ku, Tokyo, President: Keiya Aoki) is a wide range of businesses such as game applications, advertisement / website production, community currency, immigration / related population promotion. We are pleased to inform you that we have concluded a capital and business alliance with KAYAC Co., Ltd. (Headquarters: Kamakura City, Kanagawa Prefecture; CEO: Daisuke Yanagisawa). In addition, along with this partnership, on November 21 (Monday), the “Magokoro Support Kamakura Zushi Hayama Kayak Store” will open under the management of KAYAC, and digital services developed and provided by KAYAC will be available around February 2023. We will introduce the community currency service “Machi no Coin” to each “Magokoro Support” store.
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Our main business is “Magokoro Support” (https://magocoro.me/), a life support service for seniors. We have provided support for 600,000 cases through our “concierge”*. On the other hand, KAYAC has been headquartered in Kamakura since 2002, and has developed a number of businesses that serve as bases for revitalizing the local community, and is actively applying its know-how to revitalize the region. By combining the synergies of both companies, we have concluded a capital and business alliance with the aim of realizing and balancing the mutually indispensable elements of a “society where seniors can live active lives” and “regional revitalization.” rice field.
*: As of November 21, 2022
Both companies will work on various measures to grow “Magokoro Support” into a “service that is open to the community”.
“Magokoro Support Kamakura Zushi Hayama Kayak Shop” Opens on Monday, November 21st!
As a pioneering initiative, we will open a new store, “Magokoro Support Kamakura Zushi Hayama Kayak Store”, which provides “Magokoro Support” services, on November 21 (Monday). The store will be operated by KAYAC, and the store manager will be Daisuke Saito, General Manager of the Give & Gi Department (Management Headquarters) at KAYAC. [Comment from Daisuke Saito]
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We uphold the name of “Interesting Corporation” with the desire to increase the number of people who are interested in the world as much as possible. There is no age limit for those who are amused. Kamakura has a relatively high proportion of elderly people, so I would like to increase the number of elderly people who are enjoying themselves. We believe that this leads to the revitalization of people and culture, and realizes the richness of the region. We will contribute to the realization of a region where people can live happily and spiritually with “Sincerity Support”!
[Store overview]
Address: 11-8 Onarimachi, Kamakura City, Kanagawa Prefecture Phone number: 0120-979-141 (reception hours 8:00-18:00 including Sundays and holidays)
URL: http://shop.mikawaya21.com/shop/kamakuraizuhayama_kayac/ Introduced “town coin” as a cross-regional “company coin”!
By February 2023, we will introduce the digital community currency (electronic community currency) service “Machi no Coin” developed and provided by KAYAC at each “Magokoro Support” store.
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This time, we plan to use it as a cross-regional “company coin”, which is the first attempt as a “town coin”, and operate it as a tool for communication and knowledge sharing between concierges. In addition, we will provide experiences through “town coins” for people who want to “help someone” in the area, promote the recruitment of concierges, and spread awareness of “sincere support” to local residents. We will also make use of
[What is Town Coin]
Machi-no-coin is a community currency that connects communities through experiences that are good for people, communities, and the earth. Through the experience of “getting” and “giving” coins, you can “connect” with your friends in the community. It is a coin that connects people inside and outside the region as it is used. URL: https://coin.machino.co/
KAYAC CEO Daisuke Yanagisawa Comment
The capital and business alliance and the start of the senior support service started when I saw the “Magokoro Support” initiative on the website and thought, “This is interesting!” I am very much looking forward to working with MIKAWAYA21, which is developing services while closely related to regions all over Japan. KAYAC advocates “local capitalism” and is sustainable through services such as “Machi no Coin”, a community currency that creates connections within the region and makes people love the city, and “SMOUT”, a migration support that helps people find their own way of life. We are aiming for urban development. The origin of this is the experience that KAYAC has been making town development interesting with people living in Kamakura, bringing ideas together, and making town development a self-sufficient one. From now on, I would like to work with the concierge to come up with ideas to make the town more interesting, and make it my own, while enriching the lives of senior citizens living in Kamakura. Comment from Keiya Aoki, President and CEO of MIKAWAYA21
First of all, I am happy to be able to work with Kayak, which I have always admired! In addition, we are very happy to open “Magokoro Support” in the Kamakura area, which is the home of Kayak and has already formed a wonderful community centered on Kayak. From now on, I would like to combine interesting ideas and ideas that are unique to KAYAC and work together to create excitement for “Magokoro Support”. In addition, I am honored to be able to work with the members of “Magokoro Support” nationwide for the “Machi no Coin” project, which is being introduced by KAYAC for the first time in a company. I am very excited to think that the future of Japan will become kinder, more fun, and brighter through the capital and business alliance between KAYAC and MIKAWAYA21!
Interesting corporation KAYAC company profile
Company name: KAYAC Co., Ltd.
Location: 11-8 Onarimachi, Kamakura City, Kanagawa Prefecture Established: 2005 (Heisei 17)
Representatives: Representative Director Daisuke Yanagisawa Masanori Kaihata Tomoki Kuba
MIKAWAYA21 Company Profile
Company name: MIKAWAYA21 Co., Ltd.
Location: 3-20-4 Nishiogu, Arakawa-ku, Tokyo
Established: 2012 (Heisei 24)
Representative: Keiya Aoki, President and Representative Director About “Magokoro Support” developed by MIKAWAYA21
[Image 5d13716-20-97e430b80aca60caa4ca-4.png&s3=13716-20-26f84d86ffa02463caa60671942c91b1-1630x408.png
Based in 179* affiliated stores that conduct community-based businesses nationwide, this is a support service that provides one-stop solutions to any senior’s needs.
Top page: https://magocoro.me/
What Magokoro Support Can Do: https://magocoro.me/customer/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000020.000013716.html


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