Mitsui Fudosan Co., Ltd. Established the company’s first online & real space hybrid condominium sales base “Park Tower Nishi-Shinjuku” concept salon & residential salon opened

Mitsui Fudosan Co., Ltd.
Established the company’s first online & real space hybrid condominium sales base “Park Tower Nishi-Shinjuku” concept salon & residential salon opened

Mitsui Fudosan Residential Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President Toru Kamura) is the company’s first sales base for the condominium “Park Tower Nishi-Shinjuku” (hereafter, this property) under construction in Shinjuku-ku, Tokyo. We are pleased to inform you that we will open a “hybrid condominium sales base that links online and real space”. On Friday, November 18, 2022, we will open an online “Concept Salon”, followed by a “Residential Salon” in real space around mid-January 2023.
Due to recent changes in social conditions, the number of contactless sales bases that are completed online has increased, improving customer convenience. However, on the other hand, we have received feedback from customers that it is difficult to grasp the usability of the house and the image of life after moving in due to the decrease in opportunities to experience the real space, such as guidance to construction sites and tours of model rooms. increase.
In order to solve these problems, Environmental Planning Institute Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President and CEO Goyuki Akiwa) and Sara Co., Ltd. (Headquarters: Nakagyo-ku, Kyoto-shi, Kyoto, President and CEO Hakata Muneki), we have established a hybrid condominium sales base that combines online and real space. In this initiative, the online “concept salon” and the real space “residential salon” will be integrated to provide customers with a new experience that could not be realized at the sales base so far.
Going forward, we will continue to contribute to the realization of a sustainable society and SDGs by providing products and services that respond to diversifying lifestyles under the brand concept of “Life-styling x Aging”, which is the brand concept of all of our housing businesses. We will continue to.
[Image of a hybrid condominium sales base that creates a new world view by linking online and real space]
[Image 1

[Concept salon entrance image]
[Image 2

[Residential salon entrance image]
Features of this initiative
~ A new type of sales base that combines convenience and satisfaction, a hybrid type of online and real space ~
・ Customer experience aimed at online “concept salon”
We provide content such as concept movies, building overviews, floor plan introductions, etc. that match the customer’s lifestyle and provide detailed information without reservation, regardless of time or place.
・ Customer experience aimed at in a real space “residential salon” ・By inputting information in advance at the online salon, you can check the property in a short time.
・Face-to-face customer service is also provided in the same manner as regular sales locations, providing detailed support to customers. ■ Customer experience aimed at online “concept salon”
Since the property is located near the former scenic spot of Junisha no Otaki, which was depicted in Utagawa Hiroshige’s “Edo Meisho Zue” in the Edo period, it was decided to revive this waterfall in the present age. It is the design concept of the property. It is designed to cultivate the interest and interest of customers by experiencing the contents one by one from the main entrance of the “concept salon” which imaged a waterfall. You can freely draw your family’s lifestyle 10 or 20 years from now at your own pace without being constrained by time. After that, we believe that you will be able to deepen your understanding even further by visiting the “Residential Salon” in real space.
[Image 3

[Online “Concept Salon” screen image]
From the main entrance of the concept salon that appears like a waterfall, various contents will be developed in order.
-Main contents that can be experienced in the online “Concept Salon”- The online “Concept Salon” offers the following contents.
●Concept movie: A short movie that introduces the location and the concept of the building.
●Building outline: A short movie summarizing the outline of the building and a “digital model” where you can check various parts with CG.
●Indoor space: A “VR model room” where you can check a short movie that summarizes the points of the indoor space and a typical indoor space with CG.
● Floor plan and sales schedule: Introduction of floor plan and sales schedule. Some planned sales prices are also posted.
●Q&A: Feel free to check and ask any questions.
[Image 4

[Image of building overview short movie (part)]
[Image 5

[Image of the indoor space short movie (part)]
■Customer experience aimed at in real space “residential salon” After visiting the online “concept salon”, we prepared a real space “residential salon” that emphasizes “connection and understanding with the online world”. Focusing on the “feeling” and “actual experience” of the property concept imagined by the customer online, the materials used in the exterior and interior of the property, the size and height of the exclusive area, etc. By experiencing it and using it as a place where you can specifically consider furniture and interiors, it is designed to enhance your understanding of this property. In addition, we will confirm the image of the view from the housing unit you are considering, provide speedy face-to-face consultations as usual, and conduct financial simulations.
[Image 6

[Residential salon model corner image]
■ Property overview
Location: 5-817 Nishi-Shinjuku, Shinjuku-ku, Tokyo (lot number) traffic:
6-minute walk from “Nishi-Shinjuku Gochome” station on the Toei Oedo Line / 10-minute walk from “Nishi-Shinjuku” station on the Tokyo Metro Marunouchi Line /
19-minute walk from Shinjuku Station on the JR Yamanote Line Use area: commercial area, second-class residential area
Structure/scale: Reinforced concrete construction Partially steel construction 40 floors above ground, 1 floor below ground
Land area: 5,921.70 square meters
Floor plan: 1LDK to 3LDK
Occupied area: 42.48 square meters to 108.88 square meters
Total number of units: 470 units (287 units for general sale) Concept salon opening: November 18, 2022
Residential salon opening: Scheduled for mid-January 2023
First sales start: Scheduled for late March 2023
Completion date: Scheduled for completion in late November 2024 Move-in period: Scheduled to move in early April 2025
Construction: Kumagai Gumi Co., Ltd.
Property official site:
■ Location map
[Image 7

■ Conceptual image of completed appearance CG
[Image 8

■ About the “Mitsui Fudosan 9 Box Infection Control Standards” At the Mitsui Fudosan Group, we believe that easy-to-understand infection control measures based on medical and engineering knowledge are essential so that our facilities can be used with peace of mind. We are thoroughly taking measures against the new coronavirus infection. The Group operates a wide range of facilities, including office buildings, commercial facilities, hotels, resorts, logistics, and housing. I would like to contribute.
The Group will continue to work toward the realization of a
sustainable society through the creation of safe and secure
[Reference release] ■ Contribution to the SDGs of the Mitsui Fudosan Group
The Mitsui Fudosan Group aims to create a society that enriches both people and the earth based on the philosophies of “coexistence and coexistence,” “connection of diverse values,” and “realization of a sustainable society.” We are promoting business with an awareness of (S) and governance (G), that is, ESG management. We believe that further accelerating the Group’s ESG management will greatly contribute to the realization of “Society 5.0” advocated by the Japanese government and the achievement of the “SDGs.” In addition, in November 2021, we formulated the following group guidelines regarding “realization of a decarbonized society” and “promotion of diversity and inclusion”. Going forward, the Group will continue to work toward resolving social issues through urban development.
・”Formulate a group action plan to realize a decarbonized society” ・”Diversity & Inclusion promotion declaration and policy formulation” About Mitsui Fudosan Residential “Carbon Neutral Design Promotion Plan” In addition to promoting the introduction of renewable energy and the realization of energy conservation through high-performance and high-durability housing, we will also provide services that enable people to enjoy their lives after moving in and contribute to the environment, such as by taking energy-saving actions. We aim to achieve carbon neutrality in both housing and living.
*The efforts in this release contribute to one of the SDGs
(Sustainable Development Goals).
Goal 11 Build a city where people can continue to live
Details about this release:


Leave a Reply

Your email address will not be published.

%d bloggers like this: