Monthly General Affairs Generation Z also says, “Don’t scold.” More than half of the respondents answered that it is difficult to manage Generation Z. Worries about differences in values, such as being treated as harassment and being able to do wha

Monthly General Affairs Co., Ltd.
Generation Z also says, “Don’t scold me.” More than half of the respondents answered that it is difficult to manage Generation Z. Worries about differences in values, such as being treated as harassment and being able to do what you are told
-In the future, we would like to strengthen recruitment activities for Generation Z, such as “information transmission using SNS” and “video distribution”-

Monthly General Affairs Co., Ltd. (Location: Chiyoda-ku, Tokyo; Representative Director: Kenichi Toyoda), which publishes Japan’s only magazine specializing in general affairs, “Monthly General Affairs”, is targeting general affairs and personnel personnel nationwide, “About the management of Generation Z. We conducted a survey and received responses from 70 people.
*Generation Z: Those born in the late 1990s to early 2010s
[Summary of survey results]
More than half of respondents said it is difficult to manage Gen Z More than 90% of Generation Z “emphasize work-life balance”, and more than 80% “emphasize flexible working system”
About 90% of Generation Z skills are “high digital literacy” and “high information processing ability”
What we want to strengthen in future recruitment activities for Generation Z is “information transmission using SNS” and “video distribution”
[Details of survey results]
More than half of respondents said it is difficult to manage Gen Z When asked if they find it difficult to manage Gen Z employees, 55.7% of respondents answered “very much” and “somewhat”, indicating that more than half of them find it difficult to manage Gen Z employees. (Companies that employ n=61/Z generation).
[Image 1

-What kind of difficulty is there? / Partial excerpt-
・I don’t know what kind of approach is effective for increasing motivation ・I do what I’m told, but I don’t do anything else, and I don’t think for myself. ・Upper generation frontline employees have not been able to shift their sense of values
・Self-evaluation is high, and even justifiable warnings and guidance say things like “I’m going to a psychosomatic medicine clinic because of power harassment.”
・Contrary to the thinking of our generation, it is often treated as harassment. -What we are devising in the management of Generation Z / Partial excerpt- – Delegate areas of high interest
・Let them experience success, not let them fail, and make them realize that they are not alone and that there are always allies in the company.
・Do not tell people to watch and learn. Teach them until they understand, then let them work
・Remember to listen carefully. Provide self-directed coaching for success ・Because I only do what I was told, I teach about 50 instead of 1 to 10. ・Personnel systems such as evaluation and wages, changes to diverse work styles (remote work, relaxation of dress courses, etc.) More than 90% of Generation Z “emphasize work-life balance”, and more than 80% “emphasize flexible working system”
When asked what kind of characteristics they feel about the values ​​of Generation Z employees, 96.7% of respondents answered that they “emphasize work-life balance” and “somewhat apply”, and “emphasize a flexible work system.” ” was 86.9%, a result that shows that flexibility in work style is emphasized (company that employs n = 61/Z generation).
[Image 2

About 90% of Generation Z skills are “high digital literacy” and “high information processing ability”
When asked what characteristics they feel about the skills of Gen Z employees, 90.1% of respondents answered that they have high digital literacy, and 86.9% answered that they have high information processing capabilities. (Companies that employ n=61/Z generation). [Image 3

-What I feel about the values ​​and skill trends of Generation Z employees / excerpt-
・Low hurdles to change jobs
You feel a strong commitment to being your perfect self
・Tend to prefer efficient and unburdened work with little commitment to work ・I feel that there are many people who can do what they are told, but are unable to think and act on their own.
・ Actively interacting with companies outside the company and having various communities
-Feeling the Generation Gap with Generation Z Employees / Partial Excerpt- ・ Low awareness of hierarchical relationships
・I work diligently during working hours, but when it is time to go home without consulting me even if there is work left.
・There is a great contrast between work and private life
・You can easily say “I can’t do it” or “I don’t want to do it” in response to work instructions.
・There is a strong demand for welfare programs, and they will not participate unless the company pays.
About 40% answered that it is difficult to recruit Gen Z
When asked if they felt difficulty in recruiting Gen Z, 39.3% of respondents answered “very much” and “somewhat”, indicating that about 40% felt difficulty (n = 61). /Companies employing Generation Z). [Image 4

What we want to strengthen in the future with the adoption of Generation Z is “information transmission using SNS” and “video distribution”
When asked what they are devising to utilize Gen Z recruitment, 45.9% of respondents answered “enhancement of the website”, 41.0% answered “improve the speed of selection”, and 39.3% answered “post-selection feedback”. continued. In addition, 42.6% of respondents said that they would like to work on or strengthen “information transmission using SNS”, and 36.1% said “video distribution” (n = 61 / companies that employ Z generation). ).
[Image 5

About half do not use SNS for information dissemination for recruitment When asked what tools they use to disseminate information for recruitment, “Twitter” was the most common at 26.2%, followed by “Youtube” at 19.7%. In addition, 47.5% of respondents answered that “nothing applies”, indicating that about half of them do not use SNS for information dissemination for recruitment (n = 61 / companies that employ Generation Z).
[Image 6

Overall review
In this survey, there were many voices from frontline workers who were troubled by differences in thinking and values ​​in the management of Generation Z. In particular, there were many people who struggled with how to teach and delegate work, such as “I can only do what I am told” and “I can’t tell you to watch and learn, so I will explain
carefully.” In addition, there were multiple responses that “the hurdles to changing jobs are low”, and it seems that many companies feel that there is an issue in how to motivate Generation Z and increase engagement.
Regarding the recruitment of Generation Z, 60% answered that “there is no difference between generations”, but interest in “information transmission using SNS” and “video distribution” according to the information gathering method of Generation Z is increasing. I’m here. General affairs and personnel affairs will also need to adopt new methods and devise ways to manage and recruit Generation Z.
In the December issue of “Monthly General Affairs” (released on November 8), we will consider the characteristics and training methods of Generation Z, and introduce general affairs personnel who are active in each company. Please take a look.
Monthly General Affairs Co., Ltd. President Kenichi Toyoda Profile [Image 7

Monthly General Affairs Co., Ltd. President
Strategic General Affairs Research Institute Director
Graduated from Waseda University School of Political Science and Economics. Experienced accounting, sales and general affairs at Recruit Co., Ltd., and general affairs section manager at Uoriki Co., Ltd. Former editor-in-chief of “Monthly General Affairs”, the only specialized magazine for general affairs departments in Japan. Currently, he is the director of the Strategic General Affairs Research Institute and the representative director of the Facility Office Service Consortium (FOSC), where he gives lectures, writes, and consults. His publications include Strategic General Affairs to Strengthen Management (Japan Management Association Management Center).
* It is also possible to interview about “work style”, “remote work/telework”, “general affairs related”, etc.
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=SIBfFdAaWm8] [Survey overview]
Survey name: Survey on Generation Z management
Research agency: In-house research
Survey target: “Monthly General Affairs” readers, “Monthly General Affairs Online” e-mail magazine registrants, etc.
Survey method: Web questionnaire
Survey period: October 12, 2022 to October 29, 2022
Number of valid responses: 70
■ Requests when citing survey results
* When reprinting or using the contents of this survey, please indicate the source.
Example: “According to a survey of ‘Monthly General Affairs'”, “Survey of ‘Monthly General Affairs'”, etc.
■ About “Monthly General Affairs”
Japan’s only magazine specializing in general affairs, which was first published 59 years ago. With the catchphrase, “Fire in the hearts of all general affairs personnel,” we provide useful articles for a wide range of business people, mainly those working in the general affairs department. We have regular subscriptions to companies of a wide range of sizes, including listed companies, major business companies, and small and medium-sized enterprises. (First issue: June 1963 / Number of copies printed: 12,000 copies / List price: 1,100 yen)
■ Monthly General Affairs Co., Ltd. Company Profile
Company name: Monthly General Affairs Co., Ltd.
Representative: Kenichi Toyoda, Representative Director
Address: 3331 Arts Chiyoda Room 305, 6-11-14 Sotokanda, Chiyoda-ku, Tokyo 101-0021
Established: August 2018
Business description:
・Issuance of “Monthly General Affairs”, the only magazine specializing in general affairs and personnel departments in Japan
・Operation of “Monthly General Affairs Online” to solve “problems” in back-office operations
・Organization of “general affairs seminars” and “general affairs salons” ・ Consulting related to work style reform, etc.
URL: https://www.g-soumu.com/

Details about this release:
https://prtimes.jp/main/html/rd/p/000000037.000060066.html


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