My Voice
[Survey on delivery] Meal delivery service users are 40%. About 40% of users in the last year have used “store websites/apps” and “delivery websites/apps” as ordering methods.
My Voicecom Co., Ltd. (Chiyoda-ku, Tokyo, President: Kazuhisa Takai) conducted the eighth Internet survey on “Delivery” from October 1 to 5, 2022. Delivery in this survey covers meal delivery. We will inform you of the results of the investigation.
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■ 40% use meal delivery services. Among them, more than 20% use it more than once a month. Over 50% of users in the last year have used it for “holidays/dinners” and around 30% for “holidays/lunches” and “weekdays/dinners”. “Weekdays and dinner” is on the rise
■ About 40% of users in the last year have been increasing for ordering methods for meal delivery services: “store websites/apps” and “delivery websites/apps.”
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[Survey method] Internet survey [Survey target] MyVoice questionnaire monitor [Survey period] October 1 to October 5, 2022 [Number of respondents] 9,929 [Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=29106 Delivery service usage frequency
40% of people use meal delivery services. Approximately 8% of users use the service more than once a month, and over 20% of delivery service users.
[Image 1
Usage scene of delivery service
The usage scenes of those who used the meal delivery service in the last year (multiple answers) were 50.6% for “holiday/dinner”, 30.7% for “holiday/lunch”, and 29.5% for “weekday/dinner”. Compared to past surveys, “weekdays/dinner” is on the rise.
“When I can’t or don’t want to go out” is higher among teens and 20s. [Image 2
*The continuation of the graph can be seen in [Survey result details]. [Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=29106 Source of information when selecting a store
For those who used meal delivery services in the past year, the sources of information when choosing a store (multiple answers) were “flyers and direct mail posted in the post” at 32.1%, and “delivery service website / app”. “Store website/app” is 26% each.
“Flyers and direct mail sent to mailboxes” tend to decrease compared to past surveys, and are lower among young people.
How to order from delivery service
Regarding the ordering method of those who used meal delivery services in the last year (multiple answers), 42.8% answered “website/app of each store”, 37.2% answered “website/app of delivery service”, and “store 35.3%.
Compared to past surveys, “store websites/apps, etc.” and “delivery service websites/apps” increased, while “calling stores” decreased. “Delivery service website/app” has a high ratio among young people, and 50% to 60% of those who use it more than once a month.
[Image 3
Delivery services ordered in the last year
The sites used by those who ordered from delivery service websites and apps in the past year (multiple answers) were 67.3% for “Demae-can” and 37.9% for “Uber Eats”. Both numbers have increased compared to the 2020 survey.
Intention to use delivery service
Less than 50% of people want to use meal delivery services in the future, and the percentage of women is higher. 80-90% of delivery service users. 10% of those who want to use it more than once a month are high among men and young people.