MyVoice Survey on online supermarkets More than 20% have used it, and more than 10% currently use it. 50% of those who have used the service emphasized the “sufficiency of product lineup”, over 40% said “low cost of shipping”, and “product price” a

My Voice
[Survey on online supermarkets] Over 20% have used it, and over 10% currently use it. 50% of those who have used the service emphasized the “sufficiency of product lineup”, over 40% said “low cost of shipping”, and “product price” and “good quality” were in the 30% range each.

My Voicecom Co., Ltd. (Chiyoda-ku, Tokyo, President: Kazuhisa Takai) conducted the 10th Internet survey on “Net Super” from October 1st to 5th, 2022. We will inform you of the results of the investigation. ━━– TOPICS –━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
■More than 20% have used an online supermarket, and more than 10% currently use it. Over 10% of current users use it at least once a week, and over 50% use it at least once a month.
■ When using online supermarkets, 50% of those who have used online supermarkets emphasized “good product lineup”, over 40% said “low cost of shipping”, “price of product”, “good quality”, and “reliability of delivery”. ” are in the 30% range each
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[Survey method] Internet survey [Survey target] MyVoice questionnaire monitor [Survey period] October 1 to October 5, 2022 [Number of respondents] 9,842 [Survey result details]
https://myel.myvoice.jp/products/detail.php?product_id=29105 Experience using a net supermarket
More than 20% of people have used an online supermarket. More than 10% of people are currently using it, 3.2% are using it regularly, and 7.9% are using it irregularly.
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Reasons for using net supermarket
Reasons for using online supermarkets (multiple answers allowed): 49.9% of those who have used online supermarkets, “Because they deliver heavy or bulky items”, “Because it saves shopping time”, and “Because it is convenient when you don’t want to go out.” are 30% each.
“Because it is difficult to go out” is higher among women in their 30s and 40s. “Because it saves shopping time” tends to be high among young people.
Important points when using the net supermarket
50.1% of those who have used online supermarkets emphasized “product lineup”, 42.9% said “low cost of shipping”, and “product price”, “good quality”, and “delivery speed” (multiple answers allowed). Certainty” is in the 30% range for each.
“Ease of ordering, easy to understand procedures” and “easy to see/understand website” are high among women and the elderly, and among Rakuten Seiyu Net Super users, “price of product” and “low cost of shipping”.
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*The continuation of the graph can be seen in [Survey result details]. [Survey result details]
https://myel.myvoice.jp/products/detail.php?product_id=29105 Internet supermarket usage frequency
For those who are currently using net supermarkets, the frequency of use in the last year is in the volume zone of “about a few times a month” and “about once every 2-3 months”.
More than 10% of users use it more than once a week, and it is high among those in their 30s. More than 50% of users use it more than once a month.
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Intention to use net supermarket
More than 20% of those who intend to use online supermarkets are those who “strongly want to use” and “somewhat want to use”. 30% of those who have stopped using it, and over 10% of those who have never used it.

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