Neo Marketing Co., Ltd. “Survey on protein intake and beauty” asked 1000 women in their 20s to 60s nationw ide

Neo Marketing Co., Ltd.
“Survey on protein intake and beauty” asked 1000 women in their 20s to 60s nationwide
About half of those who answered that they take protein-related products at least once every few months have increased their intake frequency.

Speaking of protein, the image of ingesting it for muscle strength is deep-rooted, but recently it seems that more and more people are taking it for beauty purposes. Therefore, this time, we conducted and investigated the relationship between protein vaccination status and beauty awareness.
Neo Marketing Co., Ltd. (location: Shibuya-ku, Tokyo), which provides consumer-oriented research and marketing support, will be in their 20s nationwide for 5 days from October 7, 2022 (Friday) to October 11, 2022 (Tuesday). We conducted internet research on the theme of “protein intake and beauty” for women in their 60s.
[Survey background]
In recent years, against the backdrop of rising health awareness, many manufacturers have released protein and protein-rich products (high-protein products). The use of protein is expanding beyond muscle building and diet purposes, and intake for beauty purposes is also increasing. Therefore, this time, we conducted a questionnaire on the status of protein intake for beauty purposes and beauty awareness in conjunction with “Good Skin Day” on November 8th. Please use it as one of the materials for the news.
* Protein is a nutritional supplement to supplement protein. In addition to the most common powder type that is dissolved in water or milk, it includes jelly type, drink type, and bar type.
* Products that contain a lot of protein (high protein products): Products that claim to contain a lot of protein, such as salad chicken and high protein yogurt.
[Survey overview]
1. Survey method: WEB survey method using the system of the survey site “I Research” operated by Neo Marketing Co., Ltd.
2. Survey target: Women aged 20 to 69 nationwide among eye research registered monitors
3. Number of valid responses: 1000
Four. Survey implementation date: October 7, 2022 (Friday) to October 11, 2022 (Tuesday)
■ “Survey on Protein Intake and Beauty” Main Questions and Answers ・More than half of the respondents who answered that they take protein-related products more than once every few months answered that they have increased their chances of taking protein-related products. A total of 53.6% of those who answered that they take protein-related products “at least once every few months” answered that they increased their intake frequency compared to a few years ago. In particular, a total of 60.3% of respondents in their 20s answered that they had increased, indicating that protein-related products are attracting attention, especially among young people.
・Purpose of ingesting protein-related products
[Image 1

Expanding from “muscle strength” and “diet” to “beauty”.

Among those who answered that they “take protein-related products at least once every few months,” 48.4% of them answered that they “improve muscle strength” for the purpose of taking protein-related products. However, nearly 40% of respondents answered that it was for “beauty”, such as maintaining and improving skin and hair quality. ■ Intake and frequency of “protein-related products”
[Image 2

69.6% of the respondents answered that they “rarely take” “protein” or “products containing a lot of protein (high-protein products)”, and 30.4% took them more than once every few months.
[Image 3

However, when asked about the frequency of intake of those who answered that they “take it at least once every few months,” 35.2% of the respondents answered “almost every day.” In particular, more than 40% of those in their 40s and 60s answered “almost every day,” indicating that those who consume protein-related products are actively taking them.
[Image 4

In addition, compared to a few years ago, a total of 53.6% of respondents said that they had more opportunities to consume protein-related products. Comparing by age group, 60.3% of respondents in their 20s answered that they had increased, indicating that protein-related products are booming mainly among young people. ■Beauty and protein related products
[Image 5

The most common reason for ingesting protein-related products was “to improve muscle strength” at 48.4%. However, nearly 40% of the respondents answered “for beauty” or “to improve immunity”. It became clear that protein-related products are ingested for a wide range of purposes, including beauty purposes.
[Image 6

Also, when asked about the specific purpose of those who answered “for beauty” in the previous question, 79.7% answered “to maintain/improve skin quality/prevent rough skin”, followed by “maintain/improve hair quality”.・To prevent hair breakage” 65.3%, followed by 52.5% “to maintain/improve nail quality/prevent nail cracking”. More than half of the respondents responded to all items, and those who take protein-related products for beauty seem to be trying to maintain their health because not only their skin, but also their hair and nails are made of a protein called keratin. is.
■ Skin troubles and wrinkles
[Image 7

When asked about what they feel about their skin now, 32.7% of them answered that “sagging has increased”, but various worries were revealed in each age group.
People in their 20s are worried about rough skin such as “I tend to have acne and bumps”, people in their 30s are worried about “open pores and dark spots”, and wrinkles and sagging such as “increased sagging” in their 50s and 60s. The number of troubles to is higher than the whole.
[Image 8

“Sagging” was the most common answer in the previous question. Many people are worried about wrinkles, such as sagging cheeks that make nasolabial folds more noticeable. Therefore, when asked about wrinkles that are worrisome, 34.5% of the respondents answered that they were concerned about “chronic smile lines”. In particular, more than half of those in their 60s responded. The results were followed by ““Facial wrinkles” that can be seen at the corners of the eyes, ““Facial wrinkles” that appear horizontally on the forehead, and ““Facial wrinkles” that appear vertically between the eyebrows”. With the dry season approaching, many women may be aiming to make their skin beautiful from the inside out with protein-related products. ■ Regarding skin care
[Image 9

What kind of care do you take while there are various skin troubles? I asked about skincare.
As a result, 16.4% of respondents answered that they are doing skin care properly. The most frequent answer was the person who answered “I do skin care as it is”, and 56.0% answered.
Also, when comparing by age, about 20% of people in their 20s answered that they “almost never do skin care.”
[Image 10

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Protein lovers who don’t exercise. We propose how to enjoy protein as a health and beauty food as a way to become beautiful, instead of having a strong image of drinking protein to build muscle. Over 400 types of protein I drank! In addition to TV programs such as “Matsuko’s Unknown World” and “Hayashi-sensei’s New Study” (both TBS), protein girls are attracting attention in magazines and web media. I am also involved in the production of many products.

■ Click here for the survey service used in this survey
Online research: https://neo-m.jp/research-service/netresearch/ ■ Request for credit notation when quoting or reprinting
*Please be sure to specify the credit when quoting or reprinting this release. -Example- “According to the results of a survey conducted by Neo Marketing, which provides consumer-oriented research and marketing support…”
■ “Neo Marketing”
URL: https://neo-m.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000308.000003149.html


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