new discovery! Does mixing two flavors make milk even tastier? ! During the year-end and New Year holidays when milk consumption declines, we will contribute to reducing food loss by “mixing” with “siscon”

Nisshin Cisco Inc.
new discovery! Does mixing two flavors make milk even tastier? ! During the year-end and New Year holidays when milk consumption declines, we will contribute to reducing food loss by “mixing” with “siscon”
Participating in the “Gyuu de Smile Project” to expand consumption of milk and dairy products in Japan

Nisshin Cisco Co., Ltd. (President: Masashi Asai) participates in the “Milk Smile Project” launched by the Ministry of Agriculture, Forestry and Fisheries and J Milk, a general incorporated association, to expand the consumption of milk and dairy products. By encouraging people to eat, we support dairy farmers and contribute to reducing food loss.
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“Siscorn” and milk are “mixed” and transformed into sweet and delicious milk! It is also recommended to mix the two flavors by slowly mixing 10 times.
(Planning background)
Every year during the year-end and New Year holidays, there is no school lunch, and there are fewer opportunities to drink cold milk at home, so milk consumption drops. In addition, as the production of raw milk has increased in recent years, the supply has exceeded the demand due to the stagnant demand for commercial use due to the corona crisis, which is also a factor in the surplus of milk.
On the other hand, some customers who regularly patronize Siscone commented, “The sweet milk after eating Siscone is delicious,” and “Children drink milk with Siscone.” We have heard that you like milk with a rich taste. Therefore, as a recommended way to eat “Syscorn”, we propose that milk is delicious and enjoyable to drink by “mixing” it with milk, contributing to the expansion of milk consumption. By pouring milk on “Siscone” and slowly “mixing” 10 times, it turns into sweet and delicious milk. Also, it is delicious to mix with one flavor, but you can enjoy a different taste by mixing two flavors. Please try to find the ratio you like.
Maze-Mix example) “Siscone Frost” x “Siscone Mild Chocolate” [Image 2d45598-104-e18b65b42e6d57d11b75-1.jpg&s3=45598-104-6b749f527c8480df05e543e24dd2994b-3900x1793.jpg

Bucket siscon? ! It’s even more fun if you put it in a big bowl and “mix it up” with everyone!
If you put your favorite “siscon” and plenty of milk in a large container such as a bowl or pot, you can enjoy “mixing” together. There is no doubt that it will be exciting during the year-end and New Year holidays and winter holidays when there are more opportunities to gather with family and relatives.
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Announcement of “Mazemaze” at stores
We will post how to eat it at the store, so please try it.
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About Milky Smile Project
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In June 2022, the Ministry of Agriculture, Forestry and Fisheries launched the “Milk Smile Project” together with J Milk, a general incorporated association. In this project, not only those involved in dairy farming and the dairy industry, but also a wide range of participants from the public and private sectors, such as various companies, organizations, and local governments, will participate. I will work on it.
In addition, through this project, we will work together with participating companies to contribute to the healthy eating habits of the people and lead to efforts to improve society, such as the stable supply of milk and dairy products in Japan.
https://www.maff.go.jp/j/chikusan/gyunyu/lin/gyunyu_smile.html Role of dairy farming
Milk and dairy products are highly nutritious and absorbable foods, such as calcium, and are used as raw materials for processed foods, etc., supporting our diet. Dairy farming contributes not only to the maintenance and revitalization of rural areas, but also to the production of food from resources that humans cannot eat. I’m here. Why surplus raw milk is a problem
The supply and demand for raw milk is usually relaxed in early spring and during the year-end and New Year holidays, so dairy manufacturers produce more dairy products with a longer shelf life during these times. In recent years, as the production of raw milk has increased, there are concerns that the supply of raw milk will exceed the processing capacity of dairy product factories due to the stagnation of demand for commercial use due to the corona crisis.
About “Siscon”
The “Syscorn” series, the No. 1 brand of corn flakes in Japan (*), has been patronized by many customers as a “easily delicious and easily nutritious breakfast”. Currently, two products, “Siscone Frost” and “Siscone Mild Chocolate”, are on sale for a limited time with a design that introduces mixing and eating on the back of the package. [Image 7d45598-104-822672ba8a9e32196ab7-3.png&s3=45598-104-786f93ec10a90fadda2fea385ddb7505-2324x1367.png
* Intage SRI + cereal market (type: corn) Cumulative sales amount from October 2020 to February 2022
■ Product features
“Siscone Frost”
・Corn flakes with a crispy, fun texture and a gentle sweetness that makes use of corn ingredients
・Contains 1 billion lactic acid bacteria per serving (40g)
・If you add 200ml of milk to one serving (40g), you will be able to take in more than 1/2 of the calcium and iron you need in a day, and more than 1/3 of 9 kinds of vitamins.
“Siscon Mild Chocolate”
・Chocolate-flavored cornflakes blended with two types of cacao with a crispy and fun texture
・Contains 1 billion lactic acid bacteria per serving (40g)
・If you add 200ml of milk to one serving (40g), you will be able to take in more than 1/2 of the calcium and iron you need in a day, and more than 1/3 of 9 kinds of vitamins.
■ Product overview
“Siscone Frost”
・Contents: 220g
・Suggested retail price: non-print price
・Release area: Nationwide
“Siscon Mild Chocolate”
・Contents: 200g
・Suggested retail price: non-print price
・Release area: Nationwide
Details about this release:
https://prtimes.jp/main/html/rd/p/000000104.000045598.html

MAIL:cr@prtimes.co.jp

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One thought on “new discovery! Does mixing two flavors make milk even tastier? ! During the year-end and New Year holidays when milk consumption declines, we will contribute to reducing food loss by “mixing” with “siscon”

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