New release of moisturizing emulsion from the platinum label CICA series, rated A in the large capacity lotion category in the women’s magazine “LDK”

Doshisha Co., Ltd.
New release of moisturizing emulsion from the platinum label CICA series, rated A in the large capacity lotion category in the women’s magazine “LDK”

Doshisha Co., Ltd. (Osaka head office: Chuo-ku, Osaka, President: Masayuki Nomura, hereinafter referred to as Doshisha), which plans, develops and sells daily necessities, is a high-quality and reasonably priced popular skin care brand “Platinum Label”. From late November 2022, we will release a moisturizing emulsion (milk) from the CICA skin care series.
The CICA skin care series is a series that blends centella asiatica extract (*1) and dokudami extract (*1) to snuggle up to the
fluctuating skin (*2) of mask life.
[Image 1

Platinum label CICA series lineup
Development background
Many people are still plagued by problems such as rough skin and acne caused by prolonged mask life. In addition, since the humidity drops in winter, the environment surrounding the skin becomes even more severe, such as the deterioration of the barrier function due to dryness.
The platinum label “CICA” series, which is close to “fluctuation skin (* 2)” due to such an environment, has so far been lotion, all-in-one type gel cream, moisturizing beauty cream, cleansing face wash, peeling gel, mist lotion. has been released. The CICA lotion of the same series has been selected as the 2nd place in the large capacity lotion ranking 2022 overall A rating of the women’s magazine “LDK” to be tested. (June 2022 issue)
This time, in response to requests for stronger moisturizing items, we will release a new emulsion (milk). I developed this product thinking that milky lotion is one of the most frequently used items after lotion, and I would recommend using it together with lotion. An alcohol-free product with a non-sticky texture that can be used all year round and is gentle on skin that tends to dry out.
What is CICA?
“CICA” is said to be derived from the name of the skin protection tape sold in Korea and the scientific name of Centella asiatica, a type of herb.
Centella asiatica has been popular in Asia for a long time, and there is an anecdote that “the action was known when a tiger rubbed Centella asiatica on its body”, and it is also called “tiger herb”.
After a boom, “CICA” is becoming established as a new skincare category. Product features
The much-talked-about Centella asiatica extract (*1) and the rapidly increasing popularity of heart leaf extract (Dokudami extract*1) moisturize the skin, while the apple fruit culture cell extract (*3) prepares the texture of the skin. increase. In addition, 3 types of hyaluronic acid (*4), 3 types of ceramides (*5), and squalane (emollient ingredient) are also included.
“Fragrance-free, coloring-free, and alcohol-free that’s great for your skin.” [Image 2

Name: Platinum Label CICA milk (moisturizing emulsion)
Capacity: 300mL
Suggested retail price: 1,210 yen (tax included)
brand concept
The concept of the platinum label is “a beautiful smile full of confidence for everyone”, and it is characterized by being generously used every day at a price that is easy to pick up. We will continue to develop high-quality and reasonable products to satisfy everyone. Brand page:
*1 Moisturizing ingredients *2 Due to dryness *3 Skin conditioning ingredients *4 Sodium hyaluronate, hydroxypropyltrimonium hyaluronate, hydrolyzed hyaluronic acid (all moisturizing ingredients) *5 Ceramide NP, ceramide AP, ceramide EOP (all emollient ingredients)
【Company Profile】
Trade name: Doshisha Co., Ltd.
Representative: Masayuki Nomura, President and Representative Director Location: -Osaka Head Office- 1-5-5 Higashi-Shinsaibashi, Chuo-ku, Osaka 542-8525
-Tokyo Head Office- 2-21-46 Takanawa, Minato-ku, Tokyo 108-8573 -Tokyo Head Office No. 1 Building- 1-8-10 Higashioi, Shinagawa-ku, Tokyo 140-0011
Established: January 1977
Capital: 4,993 million yen
[Inquiries from customers regarding this product]
Doshisha Co., Ltd. Customer Service Office
Phone: 0120-104-481
*The information in the press release is current as of the release date. *Please note that the contents are subject to change without notice. Details about this release:


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