Nile Co., Ltd. Survey on car customization About 40% have “had done” car customization

Nile Co., Ltd.
[Survey on car customization] About 40% have “had done” car customization The cost is often 10,000 to 30,000 yen, and the majority of those who customize themselves

Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Hisho Takahashi), which provides a car leasing service for individuals called “Otoku ni My Car Flat-rate Karumo-kun” (hereafter, Fixed-price Karumo-kun), is a car rental company that owns cars nationwide. An internet survey was conducted on 1,227 men and women about their experience of customizing a car, purpose of customizing, and cost. [Details of survey results]
About 40% of people have “had” car customization
When customizing, emphasize “comfort” and “ride comfort” rather than “appearance”
The reason for not customizing a car is “No need/I like it as it is”, which is the most common at about 40%.
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[Survey background]
Many people who own cars want to customize their cars to their liking and enjoy their car life. Also, recently, there is a growing need for overnight stays in the car for camping and other occasions, and it seems that more and more people are customizing their cars so that they can enjoy both everyday use and the outdoors.
Flat-rate Karumo-kun surveyed 1,227 men and women who own cars nationwide whether they have experience customizing their cars, and also about the purpose, cost, and method of customizing.
[Survey overview]
Survey target: 1,227 men and women nationwide who own cars
Research agency: In-house research (using the research tool Fastask) Survey method: Internet survey
Survey period: November 2nd to November 8th, 2022
Number of valid responses (number of samples): 1,227
■ About 60% have never done car customization
Q1. Have you ever customized a car?
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“I have never customized”: 63.6%
“Has been customized”: 36.4%
When we asked those who own a car whether they have customized their current car, 63.6% said they had never customized it, and 36.4% said they had customized it. It turns out that there are many people who have never done it.
■ The most common purpose for customizing was “to make it more comfortable” at 34.9%.
Q2. What is the number one purpose of custom?
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“For comfort”: 34.9%
“To improve ride comfort”: 31.8%
“To improve appearance”: 28.2%
“Other”: 5.1%
When asked about the number one purpose of customizing to those who answered that they had “customized” in Q1, the most common answer was “to make it more comfortable” at 34.9%. This was followed by 31.8% for “improving ride comfort” and 28.2% for “improving appearance”. ■ The custom cost per unit is “less than 30,000 yen” in the volume zone Q3. What is the total amount of custom expenses you have spent on one car so far?
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“10,000 yen to less than 30,000 yen”: 27.7%
“Less than 10,000 yen”: 26.4%
“100,000 yen or more”: 18.6%
“30,000 yen to less than 50,000 yen”: 15.7%
“50,000 yen to less than 100,000 yen”: 11.6%
When we asked those who answered that they had “customized” in Q1 the total cost of customizing one car, the most common answer was “10,000 to less than 30,000 yen” at 27.7%, followed by ” Less than 10,000 yen” was 26.4%. Combining these together, it was found that more than half of them kept the amount spent on customs to less than 30,000 yen. ■ More than half of the customs are done by themselves
Q4. Who does the customization?
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“Do it yourself”: 52.8%
“Ask at a car parts store”: 20.8%
“Ask family”: 14.8%
“Ask a friend”: 4.9%
“Other”: 6.7%
When we asked those who have done custom work who did it, 52.8% answered that they would do it themselves, followed by 20.8% that they would ask at a car parts store, and 20.8% that they would ask their family to do it. Ask” was the result of 14.8%. In the minority, 2.9% said they would order at a sheet metal shop, while 0.9% said they would order at a gas station.
Car parts stores are very convenient, as you can request customization at the store where you purchased the parts, and it seems to be a recommended method for those who are uneasy about customizing themselves or who want to do customization that requires specialized knowledge. .
■ The number one reason for not customizing is “I don’t feel the need”, while there are also reasons such as “I don’t know how to do it” and “It’s not my car”.
Q5. What is the reason for not customizing?
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“There is no need / it is good as it is”: 43.8%
“Because it costs money”: 23.0%
“Because I am not interested”: 15.7%
“I don’t know how to do it because it is troublesome”: 9.7%
“Because it looks bad”: 2.9%
“Other”: 4.9%
When we asked those who answered “I have never customized” in Q1 why they do not customize, 43.8% of them answered “Because it is not necessary / it is fine as it is”, accounting for nearly half. As for specific reasons, opinions such as “I think the normal is the best” and “I just want to be able to ride normally” were seen. The next most common reason was “because it costs money” at 23.0%, with reasons such as “I don’t spend as much money on cars” and “I feel that the price is high”. In addition, although it is a minority, 1.4% of respondents answered that it is not their own car, indicating that there are people who are interested in arranging a car but give up on
customizing it because it is not a private car. rice field.
From this survey, we found that when customizing, there is a tendency to emphasize “comfort” and “riding comfort” rather than the coolness of the appearance. In addition, the market price for customizing is less than 30,000 yen, which is the volume zone, and more than half of the people customize themselves, so it seems that there are many people who enjoy customizing casually while keeping costs down. is. On the other hand, if you are renting a car, such as a rental car or car lease, basically customizing is not allowed, and you need to return the car in the same condition as when you signed the contract. Even if the ride is uncomfortable, you have to keep driving until the end of the contract, and you may not be able to enjoy your car life from the bottom of your heart.
On the other hand, Car Lease’s fixed price Carmo-kun has many options at the time of contract, and if the contract is for 7 years or more, you can add a “receipt option*”. Just by adding 500 yen to the monthly fee, there is no need to return the car at the end of the contract, and you can continue to drive it as it is, so you will not be required to pay for restoration to its original state. Therefore, you can boldly enjoy installing aero parts and arranging seats. How about starting a new car life with a fixed-price Carmo-kun car lease that you can customize to your own taste and can be used from 10,000 yen per month?
*If you select “Return” at the end of the contract or if you cancel in the middle, depending on the content, you may need to restore the original condition.
Flat-rate Carmo-kun official website | ■ About Nile Co., Ltd.
Address: JRE Higashi-Gotanda 1-chome Building 7F, 1-24-2
Higashi-Gotanda, Shinagawa-ku, Tokyo
Established: January 15, 2007
Representative: President and CEO Takahashi Hito
Capital: 3,674,556,838 yen (including capital reserve, etc.) Business description: Automotive industry DX business, marketing DX business URL:
What is Carumo-kun, a flat-rate private car that offers great value? A car leasing service for individuals where you can own a car from 10,000 yen per month. These days, it is also called a car
subscription, and it is possible to use it at a flat rate during the contract period with taxes, automobile liability insurance premiums, maintenance costs, etc. The service started in 2018, and the cumulative number of applicants has exceeded 100,000.
New car leasing target models: All domestic manufacturers and all models Used car leasing target number: 3,000 or more domestic manufacturers Target area: Nationwide
Official website:
About car lease:

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