Nippon Shokuhin Manufacturing Joint Stock Company Nisshoku Oatmeal implements a “price unchanged, increased volume campaign” in an era of price hike rush

Japan Food Manufacturing Joint Stock Company
Solar eclipse oatmeal implements “price unchanged, increased volume campaign” in the era of price increase rush
Life support for solar eclipse oatmeal users “increase campaign”
A long-established oatmeal company, Nihon Shokuhin Seizo Co., Ltd. (Representative employee Ken Tobe, Sapporo City, Hokkaido), will thank all consumers who have purchased Nisshoku Oatmeal from the shipment in mid-November 2022. We will carry out a campaign to increase the volume of solar eclipse oatmeal products with the intention of supporting daily life.
NEWS RELEASE
Solar eclipse oatmeal implements “price unchanged, increased volume campaign” in the era of price increase rush
A long-established oatmeal company, Japan Foods Manufacturing Joint Stock Company (Sapporo, Hokkaido, representative employee Ken Tobe) will thank consumers who have purchased Nisshoku Oatmeal from the shipment in mid-November 2022. With the intention of supporting daily life, we will carry out a campaign to increase the amount of solar eclipse oatmeal products.
In 2022, food prices will rise one after another due to rising prices of imported wheat and crude oil. The impact is getting worse. However, we will not increase the price of our main oatmeal product, and will increase the content of the target product by 10g for a limited time. Life support for solar eclipse oatmeal users “increase campaign” Oatmeal sales No. 1* brand Nisshoku oatmeal increased by 10g [Image 1

(Left) Solar Eclipse Premium Pure Traditional Oatmeal, (Center) Solar Eclipse Premium Pure Oatmeal, (Right) Solar Eclipse Organic Pure Oatmeal
Nisshoku Oatmeal, which is made in Japan, has won the No. 1* popularity for its high quality.
* (KSP-POS (food SM) oatmeal category (January-December 2021)) Campaign overview
[Campaign details] 10g increase in solar eclipse oatmeal products (three products below)
[Start of shipment of increased version] From mid-November 2022 shipment [Campaign period] Approximately 3 months after shipment starts 【Shipping】
[Image 2d110794-6-daa273a278439959dc22-3.png&s3=110794-6-6fb7959a374ee4d89922efdd6aa0efde-1545x324.png
Product details https://www.oatmeal.co.jp/product
*500g, 800g, and 1000g products are not eligible for this campaign. About our campaign objectives
In 2022, in addition to soaring global prices of edible oil and flour, the cost of imported raw materials increased due to the weaker yen, resulting in a series of price increases in the entire food industry. According to Teikoku Databank, 6,700 items were raised in October, the highest number this year.
Although the “price hike rush” peaked out in October, it is highly likely that the “price hike rush” will peak again in February and March next year due to the impact of high costs such as electricity and gas. increase. We will carry out a campaign to increase the amount of solar eclipse oatmeal products to all consumers as a token of our gratitude and support for their lives.
[Image 3d110794-6-2a83af98ec1bf0670edd-6.png&s3=110794-6-b9fa48eb612a6d6b97223279716d9643-2664x1454.png
* Excerpt from Teikoku Databank materials
-Reference material-
・October price hikes for 6,700 items, the highest number this year The rate of price increases is the second highest in the year
~ Rush in price hikes will peak out in October ~
 https://www.tdb.co.jp/report/watching/press/pdf/p221001.pdf ・Prices to be raised from today 833 items, including “packed milk” ~Prices to be raised next year, over 2000 items as soon as possible Reasons for yen depreciation~
 https://www.tdb.co.jp/report/watching/press/pdf/p221101.pdf About Nippon Shokuhin Manufacturing Joint Stock Company
Japan’s first oatmeal and cereal manufacturer. The #1 brand* company in oatmeal. Although we are a long-established company that has been in business for over 100 years, we have inherited the venture spirit and are constantly taking on new challenges without being bound by conventional wisdom.
* (KSP-POS (food SM) oatmeal category (January-December 2021)) Japan’s first cereal maker
In the early 1910s, the founder, Tadashi Tobe, conducted research on Western foodstuffs in order to improve Japanese eating habits. 1918 Established Nippon Shokuhin Manufacturing Joint Stock Company. In 1925, he traveled to the United States to research whether there were agricultural products suitable for the climate of Hokkaido, where he learned grain processing and canned vegetable manufacturing techniques.
1929 Built a factory in Hokkaido. The company will be the first in Japan to produce highly nutritious oatmeal and corn flakes using oats and corn from Hokkaido.
Attitude/Philosophy
We aim to create food that takes advantage of the taste, nutrition, and goodness of natural ingredients. We use organic, Hokkaido-made, domestically-produced, and high-quality materials from around the world, using simple manufacturing methods and minimal processing to deliver products that bring out the best qualities of the materials. Company name Japan Food Manufacturing Joint Stock Company
Head office location: 1-2-10 Hachikenichijo Nishi, Nishi-ku, Sapporo-shi, Hokkaido
Representative Employee Ken Tobe Lewis
Established 1918
Business description Manufacturing and sales of cereals such as oatmeal, corn flakes, and granola, and processed vegetables such as canned sweet corn
Website https://www.nihonshokuhin.co.jp

Details about this release:
https://prtimes.jp/main/html/rd/p/000000006.000110794.html


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